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Company news
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You can receive ADG news by e-mail. To subscribe for our news please register here - >
13.10.2008 |
Action Data Group LLC presents new ADG-online project |
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Action Data Group LLC presents new ADG-online project.
The objective of the project is to answer our visitors’ current questions that are related to our professional activity and that of our partners, clients and site visitors.
If you are in need for urgent professional advice, we are ready to help you out.
To our regret, this project frame makes us unable to respond to enquiries that would take additional time and resources but for that we are always open to communication through other means.
The web-address of our project is: http://www.actiondatagroup.com/en/adg_online/.
On this page you may register yourself, ask your questions or answer other visitors’ questions if you can say smth.
We are waiting for your questions, and see you at ADG-online. |
05.08.2008 |
Consumer testing of kefir and sour cream |
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Nowadays, it’s quite a
task to maintain leading roles in the food markets, especially in the sour-milk
products segment. One needs to be constantly aware of the international
standards Scylla, and the local tastes Kharibda.
The former
task is easier - just keep up the good work of the QC dept., and ensure
sufficient raw materials. Whereas to accurately understand and satisfy the
latter, companies need to be permanently focused on the changing competitive
challenges and messages that a consumer is bombarded with. Adding insult to
injury are daily news (often - hidden anti-PR articles) about various dangers
that a consumer is facing on the milk products market.
Ultimately,
though, the consumer will stick to the product that tastes best for him. And
the key to a winning taste is the near perfect understanding of consumer
tastes, preferences, and gastronomical nuances.
For this exact reason, ZAO MOLVEST (Voronezh, Russia), through its Ukrainian representative office in Krivyi Rig, is constantly carrying out
U&A studies, as well as samplings, tastings, and other consumer research.
In November 2007, Molvest has partnered with Action Data Group to carry out its
annual study in the cities of Dnipropetrovsk and Krivyi Rig. The formal study
title is "Consumer testing of kefir and sour cream"
Konstantin Belov, analyst of the marketing dept., Molvest:
"Product testing is highly important for our company. Comparing our
products with the competition, we obtain a multifaceted consumer reaction.
Which, after thorough analysis, we draw upon to modify or augment or recipes.
The results of this study in Krivyi Rig and Dnepropetrovsk have served just
that goal".
Brief
info: The milk holding "Molvest" is a leading player in the local
food industry. It unites a number of manufacturing enterprises in the European
part of Russia. The key milk plant is "Voronezhsky". Main brand of
Molvest is Vkusnoteevo, which in a short period reached national recognition
status.
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03.04.2008 |
ADG Regional Updates - March, 2008 |
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Our analytical department has made available the March editon of our regular ADG Regional UpdatesSM.
You can find it at our site in Ukrainian and Russian.
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09.01.2008 |
Results of work Action Data Group for 2007 |
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The year 2007 is over, and Action Data Group LLC
would like to thank all its customers and partners for the fruitful
cooperation.
The last year was productive, and we hope next one
will be not worse.
Last year we started to offer a new service - remote focus groups for Customers who cannot be
present at ADG’s focus group facility in person for whatever reasons.
In addition to our own news, you can subscribe to RSS-news or
short
sectoral reviews across a wide range of Ukrainian industry and business
sectors.
In the year 2007, Action Data Group completed over 70
research and 15 consultancy projects, and some most interesting of these
projects are highlighted below.
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The
Ukrainian market of special fats. A competitive environment and needs. -
Consumer
preferences of vegetable oils. Repositioning an existing brand (focus-group). -
Revealing
of preferences to washing machines of premium-class. -
Market
of air conditioners (focus groups, home visits, depth interviews). -
Consumer
testing of kefir and sour cream (hall-test) -
Consumer
preferences of snacks -
Mystery
Shopping at audio-video stores -
Assessment
of sales volume of certain categories of household goods in DYI markets -
The
attitude to means for washing and their application (qualitative research –
focus group) -
Consumer
preferences for brake fluid and a cooling liquid. -
Analysis
of the Ukrainian market of PVC, polyethylene and polypropylene sanitary
engineering production. -
Market
for means of protection of respiratory ways and faces; key players and market
size. -
Revealing
of preferences at schoolboys to studying English and motivation of a choice of
educational institutions -
Research
of market of the ware-house real estate of Kharkiv and 30-km area -
Research
of market of the commercial real estate of Dnipropetrovsk -
Research
of market of the market of wooden house-building -
Analysis
of the Ukrainian market of walls and ceiling overlapping from aerated concrete -
Monitoring
of cost and the prices for engine oils in Ukraine (recurring project) -
Analysis of the market for dental-technical materials and their
preference
Except for new customers we had new information
partners. We’d like to thank these web-resources:
In the coming year Action Data Group LLC
guarantees further fulfilment of its obligations towards our customers, despite
of everything.
Stay with us – we never let you down!
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26.12.2007 |
A Happy New Year! |
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Dear
Partners, Colleagues, and Friends!
Sic transit another year.
Although the results are still to be evaluated, let us stop for a moment and
recall our success stories, of which there were plenty.
Remember the successful
projects, closed contracts, and new happy clients. Bring back that happy
feeling – the feeling of victory and success.
And with this mindset let’s
move on to the new year, trusting that it will bring even more of the good
stuff – from our business, our communications, and our victories – all of which
are fully in our hands.
A Merry Christmas and a Happy New Year!
Sincerely yours, Action Data Group.
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30.11.2007 |
Breaking-off relations with the web-portal Ukrbiznes |
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Action Data Group informs our partners and clients about breaking-off relations with the web-portal «Ukrbiznes» (http://www.ukrbiznes.com) and stopping of the placing of our publicity information and other materials on this media.
Although the materials placed from our name on this resource are actual yet, an update can be asked on web pages of other internet-media and on our web site.
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02.07.2007 |
Action Data Group news delivered to your mailbox |
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As of today, we introduce a new service at our website: subscription to our news and press-releases.
In addition to our own news, you can subscribe to short sectoral reviews across a wide range of Ukrainian industry and business sectors.
To subscribe to our news please register here. |
13.06.2007 |
Our new service - «Remote focus groups» |
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Remote focus group is a traditional qualitative research, which is broadcasted for the Customer into global Network. A live broadcast expands traditional ways of recording of the research - recording on video and (or) on a hard disk of a computer with the subsequent processing and passing to the Customer.
How confidentiality is maintained? How to order? Whom is this service intended for? Aswers for these and other questions find at «Remote focus groups»
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