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Top 15 TV Channels In Ukraine For 2021

Results of the Ukrainian Business Award Rating: Top 15 TV Channels in Ukraine for 2021

Results of the Ukrainian Business Award Rating: Top 15 TV Channels in Ukraine for 2021

Ukrainian Business Award, the most prestigious national award in Ukraine, has presented the results of an in-depth analysis of the country’s TV channels for 2021. The evaluation was conducted based on various parameters, from attracting key audiences to the effective use of social media and financial stability.

Experts in the fields of television, media, business analytics, and marketing research were involved in the evaluation process as judges. Among them were authoritative figures such as Yurii Dudka, Illya Slavhorodskyi, and Oleksii Smorodin.

Yurii Dudka, CEO of MediaStar TV School, a renowned Ukrainian producer, communication teacher, journalist, and PhD in Economics, founded and leads MediaStar TV School. Yurii unlocks potential, cultivates influential careers, and makes a lasting impact through media.

Iliia Slavhorodskyi is the founder of Ukrainian Business Award, the official representative of the international Stevie Awards in 4 countries, and an outstanding expert in product, business, and market analytics in Ukraine. With over 5 years of active work in this field, he has gained wide recognition and become known as one of the leading experts in the country.

Oleksii Smorodin is the head of the Analytics Department at Ukrainian Business Award, with over 15 years of practical experience in marketing and media analytics. One of his main areas of expertise is analyzing consumer behavioral patterns, preferences, and forming long-term forecasts for their development.

According to the analysis, the top TV channels in Ukraine for 2021 were:

Ranking positionCompanyScoreScore%
11+115,6902458100,0
2STB11,864550975,6
3ICTV10,7428622468,5
4Novy Channel9,19978559558,6
5Inter6,29972016840,2
6First National5,92496016737,8
7Unian TV5,62516215135,9
8RADA5,05546604232,2
92+24,28693048327,3
10ТЕТ3,72267419823,7
11XSPORT3,35600597321,4
12NTN3,17780385820,3
13PlusPlus2,85750232818,2
14OCE TV2,64689004616,9
15М12,5494400516,2

These channels were considered to be the most effective in terms of reaching key audiences, increasing views share, gaining trust from the audience, and effectively utilizing social media. Additionally, they demonstrated high levels of revenue, net profit, and assets in 2021, which are also essential criteria in the ranking methodology. It was noted that most of these channels successfully leverage online media services, possess their own video portals, and have mobile applications for broader audience access.

This analysis by Ukrainian Business Award is crucial for all stakeholders in the television and media industry, including advertisers, investors, and regular viewers. It provides deeper insights into the state and trends of Ukrainian television, making it more transparent and accessible for analysis.

Ukrainian Business Awards is a prestigious award recognized as the most authoritative in its field due to involving the best market experts with at least 20 years of experience and remarkable achievements in their respective fields. In 2021, we had a unique opportunity to invite the only one expert in Ukraine, Yurii Dudka, who is qualified enough to evaluate the TV channel rankings based on media literacy and freedom of speech levels. His MediaStar TV School has already demonstrated its leadership in the market in terms of the highest number of participants and the largest percentage of media employed graduates, earning the UBA award for the best online school. Yurii Dudka combines a researcher’s background with extensive experience in media literacy studies, which impacts the stability of the state through economic and informational security. Moreover, he is a practicing TV presenter and media educator. Such a unique combination allowed UBA committee to  create a ranking based on cumulative assessment of all mentioned parameters. Involving an expert like Yurii Dudka is an exceptional opportunity for any Award committee, as his unique expertise always brings results that benefit our society. With his professionalism and years of experience, Yurii Dudka plays a crucial role in creating value and improving the media industry and media education in Ukraine.

The Ukrainian Business Award team wishes to extend heartfelt gratitude to Yurii Dudka for his invaluable contribution to the analysis of Ukraine’s TV channels for 2021.

Sincerely,

Organizing Committee of Ukrainian Business Awards.