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GfK WEBSITE Stay on global website [https://www.gfk.com/home] Solutions Our solutions empower brands and their leaders to be their best Brand and marketing performance Sales and market growth Consumer and shopper intelligence Media measurement Featured gfk newron gfk consult Customer success stories Industries Industries Technology Products & Durables Fast-Moving Consumer Goods Automotive Retail Media and Entertainment Featured Customer success stories See how brands across the globe rely on GfK's world-class analytics Insights Trending Topics Read all latest insights Jump to the sections on: Market dynamics and decision making What consumers want and need The omnichannel shopping world Brands in transition The sustainability imperative Technology Trends Featured Inspirations Marketing Leaders The art & science of marketing leadership today GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics Thinking Ahead Podcast This is a podcast about research, innovation, and discovery. 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Data Partners About GfK Press Contact Careers gfk newron Login Strong brands do more than endure — they thrive. Discover how brand building investment directly influences long-term success. Learn more 1 /1 GfK. Growth from Knowledge. For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver G rowth f rom K nowledge. Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity. Strategize | Act | Thrive Optimize your brand and marketing performance Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI Learn more Accelerate and expand your sales & market growth Know what is selling where, when, and at what price based on robust point of sale data Learn more Amplify your consumer & shopper intelligence Discover your target customers to understand how they think, act and buy Learn more Uncover your audience's media consumption and behavior Measure who is consuming which media, when, how often, and on which platforms and devices Learn more Customer success stories View all success stories Outpacing the competition with superior e-commerce content management Vertiv trusts GfK Etilize as its global e-commerce partner Read the Vertiv success story Unilever Deconstructing today’s complex e-commerce shopper How Unilever has refined its understanding of today’s sophisticated online buyers to enhance performance by channel and category Read Unilever's success story Building brand intelligence How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK Read Char-Broil's success story AO How AO uses GfK's Market Intelligence service for tactical and strategic decision-making A tactical and strategic planning tool for UK's market leader See how AO uses GfK's Market Intelligence service How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning Anticipating and reacting to market and business trends with gfknewron Consumer and Predict See how Nital uses gfknewron Consumer and Predict How Indurama uses gfk newron Consumer Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer See how Indurama uses gfknewron Consumer How Philips perfects product portfolios and performance Philips puts market intelligence at the center of its personal care category strategy in the MENA region Discover Philips success How IKEA improves its customer journey for stronger business results See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data. Discover IKEA's success How Lenovo maximizes revenue during crucial sales periods Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data. See how Lenovo maximizes revenue Vodafone How Vodafone UK transforms brand intelligence to business change Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers. See Vodafone UK's brand success GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers. Daniel Hottinger Business Development Director CPD, L'Oreal GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business. Andrew Line Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget. Li Ruiqing Product Manager, Haier Vietnam Mission-critical insights for marketing leaders Curated insights for marketing leaders with an eye on the future. Move at the pace of today’s business while shaping tomorrow’s. Get expert insights on key industry, market and consumer trends and developments, designed for you. Trending insights White paper Key recovery tactics for T&D manufacturers in 2023 With the promotional season just around the corner, now’s the time to act. Uncover new growth opportunities, and strategies in our free white paper. Learn more Article Data-driven Customer-centricity: The Secret Recipe of Business Success With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’. Find out more BRAND PURPOSE Take brand purpose to the next level Get expert insights on how brands can make their purpose work harder and connect with today's consumer. Learn more Podcast From Green to Glam: Where consumers sit on the sustainability spectrum Find out how your brand can approach sustainability wisely through a clear understanding of your consumers’ needs. Tune in now report Green Gauge® Consumer Study This report from GfK Consumer Life shares how environmental concerns influence consumer attitudes and buying behaviors so you can meet their new expectations. Download the report Featured solution a closer look Automotive - Understand the auto market What auto intenders want, and when they want it. Learn more Our team: The shapers of tomorrow We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods. Join us contact share Contact us Send us your comments, questions, or feedback. 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