DSTRCT agency

Home [/en] About us Services Cases Contacts settings ✕ About us Services Cases Contacts Cases All Clients All Ocean Plaza Homka Shell Верес Heel Institute Hyalual Bayadera Group Das Welt Auto Leader Snack Ріел Porsche Зернарі Mary Kay Hasbro АНЦ BestNuts Караван Coral Travel Brocard Milupa Коло Театр імені В. Василька Alfa Bank Services All Communication strategies Creative strategies Digital strategies PR strategies Ideas Media digital advertising Video and photo production Branding SMM Influencers` marketing Email-marketing SEM Design WEB-development Team All Yоvheniy Yana Alexey Anna Kateryna Elena Natalia Alexandra Dana Julia Alina Alena Narine Yelyzaveta Yulia Full service communication agency 098 946 0606 hello@dstrct.com.ua dstrct.agency dstrctagency DSTRCT agency 30.12.2021 18:45 It seems that it will be even more pleasant for us to work😉 After all, DSTRCT is now responsible for SMM support of the VINO & VINO brand🍷 Read more We raise our glasses and turn into wine aesthetes! Cheers🥂 DSTRCT agency 17.11.2021 06:45 On October 28th, at a Facebook Connect 2021 conference, Mark Zuckerberg announced the global branding of the company. Now Facebook became Meta. We asked our CEO Yevheniy Kononchuk what he thinks about it: Read more While Mask, Bezos and Branson began the space race, Zuckerberg created his new universe. And Facebook is just one part of it (don’t forget about Instagram, WhatsApp, VR-headsets Oculus and so on). This is logical in terms of business: fewer accusations on Facebook, easier to manage and resolve incidents. But we wait for someone to take care of our Mother Earth and do something good for her. (Bill, we haven't forgotten about your waterless toilets👌). At the same time, the concept of the "meta-universe", which is to connect people in the virtual world and includes the ability to communicate as avatars, is far from new ("The first player to prepare", the works of Keiichi Matsuda, etc.) The question is whether humanity is ready for it. Time will show. Whatever it is, you always have DSTRCT, which will plunge into this universe, so that your communication is always on top! DSTRCT agency 09.11.2021 06:25 Loudly celebrated DSTRCT 3 years! Leave photos in memory❤️ 04.11.2021 DSTRCT agency 01.11.2021 04:30 It's time to uncork sparkling! Moreover, we have a great reason for this – DSTRCT's birthday!🎉 Read more Today we celebrate 3 years, and accordingly, 3 years of experience, expertise and branded "endurance". We accept congratulations and wish to strengthen ourselves every year. Cheers!🥂 DSTRCT agency 19.10.2021 05:45 Our Client Service Director Anna Mantrova is a member of the jury of the Effie Awards Ukraine 2021 DSTRCT agency 08.10.2021 06:10 How to succeed? Choose the right partner! How to find this partner? On the MADmap platform. Read more Recently, the All-Ukrainian Advertising Coalition announced the update of the platform for finding partner agencies in the field of advertising - MADmap. We are pleased to announce that our team - DSTRCT agency - is working on the platform's relay and advertising campaign. Read more about updating the MADmap platform at the link . DSTRCT agency 28.09.2021 04:25 Junior SMM Manager WANTED! We are DSTRCT Agency, a communication agency with a great team and interesting national and international clients! Welcome to our dream-team, if you: Read more - have experience in SMM from 6 months; - you have copywriting skills and know what infostyle is; - you have a creative approach to creating content; - competent and attentive to details; - ready to be proactive and involved in the project. The advantage will be your ability to work with Facebook Ads Manager (launching advertising campaigns, basic analytics). Your responsibilities will include: - regularly creating content for Facebook / Instagram: finding ideas / setting up technical task for designers / making edits; - community management: development of standards of communication with readers and moderation; - carrying out activations in social networks (contests, giveaways); - launch posts for promotion in Ads Manager; - analysis of content and activities in the social networks of competitors. And you will take part in the development of the SMM-direction of the agency, follow current trends and grow professionally For our part, we offer you: - decent compensation and paid leave; - work schedule - full time from 10:00 to 19:00; - payment for courses and trainings; - bright, comfortable office on Vozdvyzhenka; - young, driving and, most importantly, adequate team. If it's all about you, send your resume, wow-portfolio and a short motivation letter to the mail - a.mozgovaya@dstrct.com.ua And do not forget to indicate your expectations regarding wages DSTRCT agency 26.08.2021 01:05 Ukraine, dear, happy birthday ❤️ You are 30 years old today and behind - a great way to your independence. We, the DSTRCT team, couldn't get past it, so we implemented a social project dedicated to the Independence Day of Ukraine - "Zapovidana syla". Read more Its goal is to revive the pride of every citizen for being a Ukrainian. To remind everyone that he/she is unique and endowed with a superpower that was bequeathed to us by our ancestors. You are Ukrainian and this is your superpower. You are moving the country forward. Remember this! Go to the profile of the project Zapovidana syla , watch video , use the AR-mask, read unique stories of Ukrainians. Comment and share the project with friends! Remind everyone that he/she has a superpower ⚡️ DSTRCT agency 30.07.2021 17:50 The Beatles. DSTRCT edition. On the photo, our top managers are going to capture the advertising world😌 DSTRCT agency 05.08.2021 04:30 Our new fluffy SMM-case for “Khomka” SMM-strategy, archetype, tone of voice, content rubricators - it was all done for “Khomka” by DSTRCT team. Read more About how we created a lifestyle blogger that was followed by more than 60,000 people read here . DSTRCT agency 11.08.2021 12:10 Digital, art and robots. These all combines in Refik Anadol works. Read more The Turkish artist and director in his work employs the interaction of people and machines. Which really draws the attention of truly art lovers. The neural network of the computerised mind is a Refik’s close friend. Thanks to him, the artist is able to create radical visualizations of our digitized memories. How does it works? Pictures are made by using digital interventions in the human brain. Refik connects the electrodes to the head to read the brain activity, then he get signals that subsequently control the movement of paintings. Especially for the NGV trilennal in 2020, the media artist created a series of machine generated works named «Quantum memories». DSTRCT agency 24.07.2021 18:15 Number of the month: 63% of people trust influencers more than brand advertising (* Edelman study) While some brands are still hesitant about whether to work with bloggers, they (bloggers) are constantly proving their effectiveness 🧐 It is expected that by the end of 2021 the market of influencer marketing will achieve 13.8 billion dollars (*data Influencer Marketing Hub). Read more Formats of working with influencers are diverse and depend on the needs and capabilities of the brand. Thus, 36% of brands cooperate with bloggers "in barter" or provide discounts on goods. And 32.4% of brands operate on commercial terms, officially paying for advertising services💵 However, 61% of marketers say that finding relevant bloggers is not so easy, because they must have the right TA and share brand values 🤔 By the way, 54% of influencers said they want to work with only those brands that respect their activities at the level from the media. #numberofmonth DSTRCT agency 06.07.2021 18:05 ❗️Everything is on fire. ❗️The deadline is yesterday. ❗️Oh, did you order banners for today? Because we thought it was the day after tomorrow🤔 Messages, from which the account managers eye is twitching. But not in ours! Read more Anya is an account director with such experience that she reacts calmly to such situations. Why? Because she already knows in advance how to settle them. Today she talks about the intricacies of working with an account and the secrets of communicating with customers. 1. What rules of resolving conflicts with customers do you follow? From my experience I can say that there are no conflicting clients. It happens when account managers do not understand the customer's business and the main goals they face. Or just do their job superficially. If you know the customer's product "from and to", then there will be no conflict situations. The most important thing is to always justify your advice and actions. Often clients want to cover the whole world and indicate their TA: 14-65 years. But it is impossible to make a visual that will affect both teenagers and retirees. 2. How to find a compromise with the client? 1. This should be done in person. Because in the telephone mode or in mail it is not always possible to formulate opinions correctly. And misunderstandings are appears. 2. If the client insists on his idea, and you think it is a noneffective, never make it bad in advance. Give a few options and suggest something in between what the client wants and how the agency's strategists see it. Focus all your resources on making the project effective. 3. Share tips on how to understand the client Of course, briefings play an important role. However, it often happens that you receive only 60-70% of the information from the brief. And what to do with the other necessary 40-30%? The worst thing an account can do is come up with something on your own. Do not be afraid to ask additional questions to the client, even if there are many, show intermediate options. I also advise you to read 2 books, which really describe how to make a cool product and how to find a common language with the client: Byron Sharp "How to Make Brands and "Genius Corporation". "How to manage a team of creative people" by Edwin Catmull and Amy Wallace. 4. What is better: to maintain friendly relations with the client rather than formal? Formal communication should be at the initial stage - this is the basis for building a relationship with the client. This is the time when the customer must understand that you are an expert and you can be relied on. However, the more you work together on the project, and the client will see your existence out, how you live the product - the faster your friendly relationship will be born. This is a natural process. But you should not try to do it artificially, for example, with flattery. It is easy to understand and, on the contrary, can repulsive client. 5. What are your top-3 accounting rules? 1. The client needs to know that you can always be relied on. Does the customer want to implement a crazy project with deadlines "for yesterday"? Don't say no, explain when and how it can really be done, and help. 2. Again, you need to know the product and the market very well. Sometimes even better than the customer. You should always have answers to all the questions: where better to order a banner, what color was the die 3 years ago on the visual. After all, you are a brand holder. You are the first instance to which they turn. 3. Accounting rule - always be in touch. I think you can do without comments here. 6. Anya, a question on a million : is the client always right? No, no and again no. We are all human and everyone can be wrong: the customer is no exception. Nobody knows everything in the world, so clients turn to the agency as experts who should help. And if you yourself do not clearly understand the purpose, the product, then your customer is always right. Our task is to guide the project and the customer in the right direction. And remember: you and your client are partners. You have one goal and the goal you are pursuing. 7. What is the main advantage and the main disadvantage of your work? Account managers are trendsetters. You are constantly learning something new and can implement it in advertising. Crazy creatives, non-standard exhibitions, wow-production. I can list for a long time. Our work is not about a stack of papers 24/7 on the table. Isn't that the main plus? But stress is the main disadvantage. Failures often occur that need to be resolved in seconds. For example, when you are preparing to shoot for several months, and the model is getting fatter on the New Year holidays and the designer dress does not converge on her. Hi, lost nerve cells. Anything can happen, but you're an account, you have to stay strong. DSTRCT agency 09.06.2021 18:10 As cool and immediate as Friends. As different, but as close as Friends. And we want to be together even in 17 years, as Friends. The first 2 points - done! The third - in process. DSTRCT agency 07.06.2021 14:25 It seems to us that "keep calm and help each other" has been the slogan of quarantine routines for more than a year. March 11, 2020. A three-week (ha-ha) quarantine has been announced in Ukraine. And then it started. Read more We supported cinemas and ordered popcorn from them. We did sports online and donated to gyms. We bought tickets for cultural events "in advance". Shared our love for brands on social networks. And brands did it too! Thus, 56% of Ukrainians expect support from brands during a pandemic (*Kantar online TRACK study in February 2021). How exactly can this be done? offer additional discounts and promotions (for example, 64% of consumers are expected, although this figure was 15% lower by September 2020); provide free protective equipment; provide online work; take care of the health of their workers. #numberofmonth DSTRCT agency 18.05.2021 15:30 It's time! Today we're telling you a story about our cooperation with the ANC! It all started with the rebranding of heroes, and it ended up creating additional characters, animated videos, branded sticker pack and stickers for Telegram! We are glad that we were able to join the (Re)Vision of the brand and make a contribution to caring about you. Read more at the link: https://dstrct.com.ua/anc DSTRCT agency 11.05.2021 14:35 Daily reminder: eat, sleep and read DSTRCT. Today we have prepared a selection of marketing tools that will help brands to be closer to their consumers! Chatbots Due to their convenience, chatbots do not lose relevance in 2021. According to Invesp statistics, over the last 12 months, 67% of consumers around the world have interacted with chatbots. Read more And that's not surprising, because they can work 25/8, answer the questions that most often interest customers, well, it's essentially making life easier for sales department and community management. In general, 70-90 percent of communication with consumers can be trusted to chatbots. Another advantage is that the virtual assistant can work on any platform. Choose for yourself whether it will be a messenger or a site of your company. Influencer Marketing in TikTok Influencer marketing does not slow down, but on the contrary penetrates into new channels of communication. For example, in TikTok, which, according to Sensor Tower statistics, in 2020 became the most popular application. So marketers quickly began to use this social network for additional contact with the audience. Apart from creating brand pages, companies work with influencers. And they literally get great results. Upfluence did research and found that the average level of audience involvement in TikTok micro-investors was 17.96%, while Instagram was 3.86%, and YouTube was 1.63%. Video content 78 percent of marketers in the U.S. claim that the video enabled them to increase sales. ( by Wyzowl statistics). In fact, we could put a dot here, because this is a big argument for video marketing. We live in a time when cool and easy-to-understand content is an indispensable part of marketing strategy, so it's not worth ignoring video marketing. According to the Cisco Annual Internet Report, 82% of consumer Internet traffic by 2022 will be on video. And be sure to keep in mind that video content works best for up to 2 minutes. In short, in essence and effectively. DSTRCT agency 02.05.2021 15:35 Caught! Let's guess, are you reading this post right now, eating Easter cake and choosing the "strongest egg"? Believe us, we publish it the same way! But we couldn't help but congratulate you on Easter. Let your only concern today be to choose which Easter cake to eat next and how to accommodate more food! DSTRCT agency 23.04.2021 17:25 Do you think DSTRCT is far from art and our maximum is the heading "visual gallery"? Nah, we will soon convince you otherwise! After all, right now our team is preparing a large-scale rebranding for the Odessa Academic Ukrainian Music and Drama Theater named after V. Vasylko! Soon on all platforms DSTRCT - a case with theatrical framing. DSTRCT agency 10.04.2021 14:50 Our COO Jana Raputa manages not only to create win-win strategies for brands, but also to destroy stereotypes about working in advertising. Follow the link and read how to get into an advertising agency and whether it is worth it at all. https://happymonday.ua/ru/kak-popast-na-rabotu-v-kommunikatsionnoe-agentstvo DSTRCT agency 30.03.2021 13:20 Something new is coming! With these words, the developers of Instagram burst in with the news about the appearance of drafts for stories. They promise that soon users will be able to return to editing the story at any time. But this is not all - now it will be possible to schedule the publication of these stories. Therefore, we offer together with our SMM-specialists to raise the glass for comfort and freedom! After all, now they don't have to post stories while eating a duck on Thanksgiving! Cheeeeers! DSTRCT agency 13.03.2021 14:40 There is a legend that when we choosing an office @dstrct.agency, we paid the most attention to the number of chilly coffee shops nearby. Don’t deny this fact, so catch a selection of TOP-5 cofee shops of Podil from our team! 1. Liza, junior strategist, fond of Kachorovska cafe Kachorovska is a place of freelancers. I'm not a freelancer, so I come to see how people work while I'm resting. Also, delicious late and breakfasts at any hour give this place a special atmosphere. Read more 2. Lyosha, creative director, cool with Titka_klara Every visit to Titka Klara is a flashback to a carefree childhood. Remember your grandmother's vacation in the village? When you run into the house for a day in the fresh air, and there is the aroma of freshly baked pies with various fillings. And you get lost first. I feel the same in Titka Klara. So, every working day for me starts with baking and good coffee in Klara. Then you can work like crazy, to achieve the best results! *hmm, do you also think that Klara pays him for advertising? 3. Julia, junior account, recommends Khlebniy It's cool to wake up in the morning, come to Podil and sit in Khlebniy. But how do I know - I come there for brunch. I like to hide from the hustle and bustle in their signature cage bag, with vatrushka in my hands and a favorite flat white. As flat as all my jokes. 4. Kate, copywriter, can be found in Pelican Rouge Cafe When I'm unable to handle another batch of edits, I go to Pelican Rouge for my favorite portion of americano. And let the whole world wait!! 5. Narine, an office manager, chooses Takava I don't filter my speech, but I filter my coffee. Therefore, I choose the V60 filter and Takava. After all, here you can’t but fall in love with the staff of this coffee shop. And you will definitely not refuse to give them your soul for their divine cheesecakes. 6. Zhenya, CEO, does not have time to visit coffee shops, so recommends the office DSTRCT I don't like coffee because it's bitter. But sometimes you want to sleep at work! In such situations, I choose a pu'er. It's a pretty specific thing. So specific that I cook it myself! DSTRCT agency 08.03.2021 11:10 Instead of a thousand words - one day-off and a downloaded album Meladze! Briefly visualized the wishes of our girls on March 8. Just remember that you are our priceless treasure! Happy Women’s Day! DSTRCT agency 02.02.2021 13:50 Looking for inspiration? You're here! In the head and telegram channel (Muzli) of our creatives, the works of the coolest artists from all over the planet are stewed. We asked him a few and talk today about Tammy Kuker. A Dallas-based photographer and designer of Nigerian descent, the founder of a creative studio and one of seven artists who became a resident of Adobe Creative in 2018. Read more https://temicoker.co/ One of Tammy's most famous projects is "A Poster A Day", the purpose of which was to create posters every day throughout the year. Kuker says it has helped him discipline himself, learn new tools in Photoshop, and track the development of his skills. Tammy works with different brands, because he is sure that each of them is special. His piggy bank already has jobs for Apple, Google, HBO, Facebook, etc. Kuker's special style is based on contrasts - black and white portraits are combined with bright surreal illustrations. The designer explains this by his cultural origins (he was born and raised in Nigeria, whose culture is rich in bright elements, patterns, a mix of various artistic styles) and the desire to draw attention to objects through color. Our creative director calls his work a real art collage. So who are we to disagree with him! DSTRCT agency 21.01.2021 16:15 Figure of the month: 55% of people over the age of 12 in the USA listen to podcasts at least once a week (*Infinite Dial 2020 study). We bet, very soon the coverage of podcasts will bypass video bloggers-millionaires. Why? Because the format of the audio show is more convenient than video content. It penetrates the whole human space — you can be driving, cooking, walking a dog or yourself, and listening to podcasts at the same time. Read more Advertisers greatly appreciate this point of contact. Back in 2018, American companies spent $ 497 million on advertising in podcasts. This demand is explained by a study of consumer behavior. For example, advertising in business podcasts increases the consumer's intention to buy the advertised product by 14% (*Music Oomph research). 55% of podcast listeners in the USA listen carefully to advertising, which is 10% more compared to radio advertising. Most simply do not miss it, because it is usually interestingly integrated and read by the presenter (*Business Insider research). If we talk about podcast platforms that are in demand all over the world, then the most popular areApple Podcasts, Google Podcasts, Spotify, SoundCloud, Castbox, Overcast. Podcasting is already becoming a trend in Ukraine, so we will follow the market and prepare new advertising integrations. DSTRCT agency 19.01.2021 18:35 Whoa, we have wow-news! New client in our area - ANC Pharmacy . For so many years now, this network of pharmacies has been worried about you. So now it's our turn to take care of it, but in advertising realities. Wait for viral but safe cases and take care of yourself. DSTRCT agency 02.05.2020 14:35 Happy Easter! Let all Easter cakes be the most fragrant, Easter eggs – the most beautiful, and the houses – the most comfortable. On The Day of Bright Easter, we wish all of us good health and lightness at heart. After all, this is how we will be able to better wait out these difficult times in order to see again soon and rejoice in this warm meeting. DSTRCT agency 20.08.2020 14:30 Battle of apps: Instagram has launched the rival of TikTok. A new app Reels has been recently announced in more than 50 countries. It allows users to create and share short videos lasting 15 seconds. Read more It’s possible to supplement a video with a musical series or other sounds. Just as TikTok, Reels offers a set of basic video editing features, such as a countdown timer and tools to adjust video speed. So let’s do a good test drive and define which one is stronger. English Dstrct © 2023 all rights reserved terms and privacy