Simplify your digital marketing analytics
One tool to collect, normalize, prepare, orchestrate and analyze your digital marketing data with ease
Manage the whole data flow in an analyst-friendly UI
Control data processing and transformation in a convenient web interface with data lineage graphs:
- Track how data moves and changes from connectors to dashboards
- Immediately see any error or delay in updating data
Coming soon
- Set and control data transformation and metrics calculation logic in each report
- Manage SQL transformations in a few clicks
- Schedule data updates to keep data fresh
Stream user behavioral data to Google BigQuery
Get analytics-ready website data with full GDPR, CCPA and Schrems II compliance:
- No events limit
- No samling
- Data quality guaranteed in OWOX SLA
- Server-side or client-side implementation
- Real-time analytics-ready data collection
- Raw data without limits for event’s amount
- No limits for websites properties
- Full consent mode support
- Real-time common behavioral data for non-consent users
- Extended сookie expiration time
- Data residency of your choice (EU, US, or global)
- Users’ geolocation data
Import all your marketing data to your data warehouse
OWOX automatically collects data in a convenient format for analysis from all your marketing sources:
- Advertising platforms
- CRM systems
- Other marketing sources
Work with analytics-ready data
OWOX BI provides you with data that’s ready for analysis so you can enjoy exploring it:
- Convenient for analysis data schemas with all necessary fields
- Recognized dynamic parameters, short links and errors in UTM tags
- Currency conversion
- Bot detection
Simplify data preparation
Use prebuilt SQL transformations (or create your own) to automatically prepare your data for reporting:
- Cost data blending across all channels
- Sessionization (merged session hits)
- Single cross-device user profile
- User type (new or returning)
- Ad cost attributed to session
- Modeled Conversion for cookieless measurement and conversion predictions
- Attribution modeling (Last-click, Fist-click, U-shape, the algorithmic Funnel Based attribution model and custom models)
Build cross-channel reports in minutes
With OWOX BI, your data is ready for analysis and reporting. No need for any additional manipulations with SQL or a BI tool.
Build any report you need in minutes and visualize it in Google Data Studio, Google Sheets, or the BI tool of your choice.
Use ready-made templates from OWOX Dashboard Gallery and save your time. Just connect your data and enjoy exploring it.
Everything you need for great analysis
Hight data accuracy
OWOX reports possible errors, recognizes dynamic parameters in UTM tags, handles short links, and converts costs into one currency so you can enjoy data analysis.
Automated cross-channel normalization
OWOX BI automatically cleans, maps, and groups campaign metrics from your marketing sources to free you from the data preparation routine.
Deep data granularity
OWOX BI provides you with high data granularity to build any report you need without restrictions. You can rest assured that the data you get is clean, unsampled, and ready to use.
Data quality monitoring
OWOX monitors data relevance and provides transparent data quality monitoring to be sure you can trust your data.
Privacy & Security
OWOX server-side tracking provides secure first-party data collection according user consent. Data is collected on your personal domain and stored in a location of your choice (EU, US, worldwide).
High data freshness
OWOX BI automatically updates data if it changes in the advertising service within 21 days to ensure you have fresh data.
Full data ownership
You own and control your data. No vendor lock-in. All data is collected in your data warehouse and you have a clear picture of the full data flow.
Extended cookie expiration time
OWOX BI server-side website tracking collects first-party data and merges it with marketing data in storage to improve acquisition campaign analysis.
130+
countries
where our users work
27,000+
users
who trust us
9
petabyte
of data processed
every month