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GfK ENGLISH US WEBSITE Stay on global website [https://www.gfk.com/home] Solutions Our solutions empower brands and their leaders to be their best Brand and marketing performance Sales and market growth Consumer and shopper intelligence Media measurement Featured gfk newron gfk consult Customer success stories Industries Industries Technology Products & Durables Fast-Moving Consumer Goods Automotive Retail Media and Entertainment Featured Customer success stories See how brands across the globe rely on GfK's world-class analytics Insights Editor's choice How brands can embrace premiumization to outpace deceleration Trending Topics Market dynamics and decision making What consumers want and need The omnichannel shopping world Brands in transition The sustainability imperative Featured Inspirations Marketing Leaders The art & science of marketing leadership today Technology Trends Put yourself a step ahead of tomorrow's tech trends with our latest findings GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics Data Partners About GfK Press Contact Careers gfk newron login Search English Chinese Deutsch (German) English - United Kingdom English - United States Español (Spanish) Français (French) Italiano (Italian) Polski (Polish) Русский (Russian) 한국어 (Korean) 日本語 (Japanese) EN English Chinese Deutsch (German) English - United Kingdom English - United States Español (Spanish) Français (French) Italiano (Italian) Polski (Polish) Русский (Russian) 한국어 (Korean) 日本語 (Japanese) EN Solutions Solutions Our solutions empower brands and their leaders to be their best Brand and marketing performance Sales and market growth Consumer and shopper intelligence Media measurement Featured gfk newron gfk consult Customer success stories Industries Industries Industries Technology Products & Durables Fast-Moving Consumer Goods Automotive Retail Media and Entertainment Featured Customer success stories See how brands across the globe rely on GfK's world-class analytics Insights Insights Editor's choice How brands can embrace premiumization to outpace deceleration Trending Topics Market dynamics and decision making What consumers want and need The omnichannel shopping world Brands in transition The sustainability imperative Featured Inspirations Marketing Leaders The art & science of marketing leadership today Technology Trends Put yourself a step ahead of tomorrow's tech trends with our latest findings GfK Blog Tap into GfK`s expertise across a host of verticals and marketplace dynamics Data Partners About GfK Press Contact Careers gfk newron Login Empower bold actions for sustainable growth Strategize | Act | Thrive Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity. Optimize your brand and marketing performance Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI Learn more Accelerate and expand your sales & market growth Know what is selling where, when, and at what price based on robust point of sale data Learn more Amplify your consumer & shopper intelligence Discover your target customers to understand how they think, act and buy Learn more Uncover your audience's media consumption and behavior Measure who is consuming which media, when, how often, and on which platforms and devices Learn more Make the most of Q4. Plan with precision in 2023. Fine-tune your strategies and tactics with data-backed expert insights from our latest State of Consumer Technology and Durables Report. Get your copy Building brand intelligence How Char-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies from GfK Read Char-Broil's success story View all success stories How AO uses GfK's Market Intelligence service for tactical and strategic decision-making A tactical and strategic planning tool for UK's market leader See how AO uses GfK's Market Intelligence service View all success stories How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning Anticipating and reacting to market and business trends with gfknewron Consumer and Predict See how Nital uses gfknewron Consumer and Predict View all success stories How Indurama uses gfk newron Consumer Understanding, predicting and maxmizing changing consumer behavior with gfknewron Consumer See how Indurama uses gfknewron Consumer View all success stories How Philips perfects product portfolios and performance Philips puts market intelligence at the center of its personal care category strategy in the MENA region Discover Philips success View all success stories How IKEA improves its customer journey for stronger business results See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data. Discover IKEA's success View all success stories How Lenovo maximizes revenue during crucial sales periods Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data. See how Lenovo maximizes revenue View all success stories How Vodafone UK transforms brand intelligence to business change Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers. See Vodafone UK's brand success View all success stories GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business. Andrew Line Head of Consumer, PC & Visuals 4P Lenovo, UK and Ireland GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers. Daniel Hottinger Business Development Director CPD, L'Oreal Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget. Li Ruiqing Product Manager, Haier Vietnam on-demand video Changing Values, Nimble Brands: Adapting along with the Consumer As people’s lives and decisions grow more complex, brands need to reach for a new level of insight – to anticipate consumers’ fast-changing needs and fully resonate with their hopes and dreams. Register today report Are today’s brand purpose ads really changing consumers’ hearts & minds? Drawing on first findings from The Purpose Impact Monitor – a new, ongoing study developed by GfK in association with Goodvertising Agency – our guide will help you understand what makes purpose ads effective and how your brand can deliver on the new for compelling, innovative approaches. Download the guide Podcast Climbing the Consumer Insights Ladder In this episode of Thinking Ahead, we take a look at how you can get started in a Market Research role & what you’ll need to succeed. Tune in now a closer look Automotive - Understand the auto market What auto intenders want, and when they want it. Learn more Our team: The shapers of tomorrow We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods. 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