PPC advertising - Google Ads Management and Targeting - Koala Ma

[https://koalamasters.com/] Services Cases Contact us Contact us PPC Ads and SEM is textual, product and media ads delivered directly for your target audience in search results and partners' networks Peculiarities of PPC Ads : Precise expenditures control Pay only for the chosen action Immediate users traffic after launch Geographical, Time, Social, Demographic, Interests and Device Targeting Our PPC Methodology We contact and monitor target audience behavior on every step of the decision-making process according to STDC approach: 1. See 2. Think 3. Do 4. Care 1. See Targeting: We work with almost all of the segments you need. Either to increase brand awareness or to demonstrate entirely new products. Sometimes - to remind about some opportunity or place. Instruments: Different Media Ads (banners, videos) on various networks. KPIs: CPM, CTR, Total Impressions 2. Think Targeting: Audience who is searching for ways to solve their problems - we compete here with the other options of fulfilling general needs. Instruments: Diverse Media Ads (banners, videos) on various networks, and Search Ads but on more general search queries, sometimes, informational. KPIs: CTR, CPC, behavioral metrics on a webpage, Conversion rate 3. Do Targeting: Audience who precisely knows what product or service they want. In this case, we compete with similar businesses. Instruments: All sorts of Media Ads (banners, videos) on different networks, Search Ads on precise search queries and Shopping Ads. KPIs: Conversion rate, CPA, ROI 4. Care Targeting: Our current or previous customers. On demand during specific campaigns. Instruments: Different Media Ads (banners, videos) on various networks within remarketing lists. KPIs: CTR, CPA, ROIS, Conversion Rate 1. See Targeting: We work with almost all of the segments you need. Either to increase brand awareness or to demonstrate entirely new products. Sometimes - to remind about some opportunity or place. Instruments: Different Media Ads (banners, videos) on various networks. KPIs: CPM, CTR, Total Impressions 2. Think Targeting: Audience who is searching for ways to solve their problems - we compete here with the other options of fulfilling general needs. Instruments: Diverse Media Ads (banners, videos) on various networks, and Search Ads but on more general search queries, sometimes, informational. KPIs: CTR, CPC, behavioral metrics on a webpage, Conversion rate 3. Do Targeting: Audience who precisely knows what product or service they want. In this case, we compete with similar businesses. Instruments: All sorts of Media Ads (banners, videos) on different networks, Search Ads on precise search queries and Shopping Ads. KPIs: Conversion rate, CPA, ROI 4. Care Targeting: Our current or previous customers. On demand during specific campaigns. Instruments: Different Media Ads (banners, videos) on various networks within remarketing lists. KPIs: CTR, CPA, ROIS, Conversion Rate Control your ad spend with us: We really adore developing and launching long-term projects, optimizing existing or implementing new promotional processes and overcoming new digital challenges. Contact us Workflow stages chart: 1. Semantic Core and Budget Calculation Keeping with selected products or services we collect all corresponding keywords for SERP ads, clustering them according to targeted pages and checking expected Cost-per-Click price. The more complete and precise is Semantic Core with its clusters, the more targeted specific ads we create. That results in cheaper and quality traffic. 2. Targeting and Strategies Choosing the best combination of campaign type, bidding strategy and targeting options for each product range and promotional message. 3. Campaign and Ads creation After monitoring competitors’ ads we design clear and captivating messages, banners, and videos. Putting Semantic Core into exact campaigns and Ads Groups, not forgetting about the “negative words” to ensure only relevant impressions. 4. Testing Period In 2-4 weeks after launch, we may observe the effectiveness of modules and strategies using both Google Ads and Google Analytics. Thus, we may redefine budgets, amend messages and targeting, add new keywords or negative ones. 5. Optimization Continuous Analytic. We launch experiments, including A/B tests. In addition, we monitor the quality of leads in your CRM system or other databases and from your feedback Our team competencies: Our team created more than 20 accounts in Google Ads Launched more than 100 search, media and shopping campaigns And put more than 20 000 negative keywords to ensure relevancy of ads appearing Types of PPC Ads we provide: Google Ads Extended Textual Ads in SERP with title, description, main link, CTA and additional links and info I need this Google Remarketing Target your previous visitors or buyers with personal or limited offers to increase client lifetime value and repeated purchases I need this Google Shopping Ads (Google Merchant) Product Ads in SERP with prices and pictures via the Google Merchant I need this Display & YouTube Ads In Google, Partners sites, such as Youtube, Display & Video 360 networks - Banners, Interactive Banners, Animations and Videos I need this Facebook & Instagram Targeting Reach your broad audience or narrow your segment by dozens of demographic, interests, geo and behavioral parameters I need this Local Marketplace Product Ads Product Ads in the required format or feed file for the desired platform - Amazon, Rozetka etc I need this Google My Business Promo Promoting the appearance of your local stores and institutions in Google Maps I need this PPC Ads Performance Audit Get the full check of your existing PPC campaigns and its effectiveness I need this Check who you will work with: Project Manager Communication and Management Account Manager Communication and Reporting Senior PPC Marketer Strategy Discussion PPC Marketers Implementation and Monitoring Contact with our experienced PPC-marketer Send FAQ What is semantic core in PPC? PPC Semantic Core - is a collection of all possible keywords related to your business that might be in search queries of your audience. Can I collect keywords by myself? We appreciate any help from you, especially in complicated industries where professional terms or slang and jargon might have a place. On the other hand, when we are working with a very popular topic or hundreds of products, it’s better to let us use our automatic systems. Of course, the final version of the Core shall be agreed by you. Why do I need “negative keywords”? Well, someone who is selling eyeglasses doesn't need to pay for ads triggered by search queries “drinking glasses”, right? You also may want to exclude some product types, geographical regions or common “tails” such as “wikipedia” or “ebay”. How can I know that my ads are showing? We recommend using the Ad Preview and Diagnosis tool and check the status of a particular Ad under your GoogleAds Account . After I checked the relevant SERP-page, I couldn't see my ads… What happened? You don't need to continuously search for your own ad on Google. That's because Google's system recognizes your computer and stops showing you ads that it thinks you aren't interested in. We recommend using the Ad Preview and Diagnosis tool and check the status of a particular Ad under your Google Ads Account instead of performing a regular search . It prevents you from racking up impressions while you try to locate your ad. Is it possible to cooperate with you officially? Yes, of course – we pay taxes officially , as a legal entity, and we regularly donate to Ukrainian charities. P.S. We hope you are doing the same 😉 Do you give a warranty on the work you do? We give a 3-month warranty and fix all detected bugs for free under two conditions: 1. Administrative accesses during this time are kept only by us. 2. We created the site/page/functionality by ourselves, not upgrading existing one. What if something on the site breaks? No trouble! You can email us and we'll make sure we don't leave you alone with the problem. And our special bot will monitor your site 24/7 and signal us if there are any issues with the availability of the site. Important changes need to be made! How quickly can you handle it? We usually take from 1 to 5 days to complete all tasks. But if you have something urgent - we will meet you halfway and try to do everything as soon as possible. Contact our team: Trust us, we will definitely find a common language 😉 Ukraine, Ternopil hello@koalamasters.com +38 068 380 19 98 Viber Messenger Telegram Whatsapp Contact our team: Trust us, we will definitely find a common language 😉 By submitting this form, you agree that your data will be processed according to our Privacy Policy . I want to receive useful updates on digital services. (Be sure - no spam will hit your inbox :). Send Hey! Our website uses cookies to improve user experience. 🍪🐨 By using our website you consent to all cookies according to our Privacy Policy . I agree Hey! Our website uses cookies to improve user experience. 🍪🐨 By using our website you consent to all cookies according to our Privacy Policy . I agree Thank you! One of our koalificated expert will get in touch with you shortly ENG UA Homepage Services Services Services Web-Development Website-Support Web-Design SEO PPC (SEM) E-mail Services Welcome to our Digital Agency Get in touch LET’S CREATE SOMETHING WONDERFUL +38 068 380 19 98 Viber Messenger Telegram Whatsapp FIND US Ukraine, Ternopil WRITE US hello@koalamasters.com JOIN US #multilingual websites ENG UA CLOSE Welcome to our Digital Agency Get in touch LET’S CREATE SOMETHING WONDERFUL +38 068 380 19 98 Viber Messenger Telegram Whatsapp FIND US Ukraine, Ternopil WRITE US hello@koalamasters.com JOIN US Thanks for being awesome! One of our koalificated expert will get back in touch with you soon! Have a great day! 😉