Changing Values, Nimble Brands: Adapting along with the Consumer
As people’s lives and decisions grow more complex, brands need to reach for a new level of insight – to anticipate consumers’ fast-changing needs and fully resonate with their hopes and dreams.
Are today’s brand purpose ads really changing consumers’ hearts & minds?
Drawing on first findings from The Purpose Impact Monitor – a new, ongoing study developed by GfK in association with Goodvertising Agency – our guide will help you understand what makes purpose ads effective and how your brand can deliver on the new for compelling, innovative approaches.
Climbing the Consumer Insights Ladder
In this episode of Thinking Ahead, we take a look at how you can get started in a Market Research role & what you’ll need to succeed.
Automotive - Understand the auto market
What auto intenders want, and when they want it.