Home / Polyteco

EN [http://www.polyteco.com/en] UA RU Homepage Search Contact us Company About us Press Solutions Services Software Development Product Development Application Development Software Architecture Services Enterprise Application Platform Application Testing Application Maintenance & Support ASM & Infrastructure Services IT Staffing Services Consulting IT Strategy Consulting Software Process Consulting Data Security Consulting R&D Agile Our Approach to Agile Projects Delivery Technologies Clients Industries Biomedical Engineering Aerospace Automotive & Transport Banking & Financial Services Energy & Utilities Independent Software Vendors Manufacturing Media & Publishing (Business Information & Media) Telecommunications Government Travel E-commerce Retail & CPG Case Studies Contact us 1 Growing profitability of your business Let us be your reliable outsourcing partner. Outsourcing reduces maintenance costs of your business and allows you to concentrate on the main goals; 2 Engaging outside experience Polyteco is an IT company that services a large number of customers. The wide variety of our clients’ businesses allow us to gain in-depth knowledge and experience in all current issues; 3 Reliability and stability We at Polyteco bear responsibility for the job well done in accordance with the service contracts and Ukrainian laws; 4 Flexibility of business scale To increase the flexibility, save time and reduce additional outlays of your business as it grows, let us do your job for you in hiring and training employees, equipping their workplaces etc. Press Customized IT 31 December 2011 Barely two months after National Technical University of Ukraine 'Kyiv Polytechnic Institute' (NTUU 'KPI') students and young scientists have founded an IT startup named 'Polyteco' they were already working on their first order. We were contacted by Business Technology Investment Ltd, a British company which wanted Ukrainian programmers to develop an SMS voting system for a reality show Big Brother. Brochure News Canva Review 2022: Details, Pricing & Features Are you looking for a new graphic design tool? Would you like to read a detailed review of Canva? As it's one of the tools I love using. I am also writing my first ebook using canva and publish it soon on my site you can download it is free. Let's start the review. Canva has a web version and also a mobile app What is Canva ? Canva is a free graphic design web application that allows you to create invitations, business cards , flyers, lesson plans, banners, and more using professionally designed templates. You can upload your own photos from your computer or from Google Drive, and add them to Canva's templates using a simple drag-and-drop interface. It's like having a basic version of Photoshop that doesn't require Graphic designing knowledge to use. It’s best for nongraphic designers. Who is Canva best suited for? Canva is a great tool for small business owners, online entrepreneurs, and marketers who don’t have the time and want to edit quickly. To create sophisticated graphics, a tool such as Photoshop can is ideal. To use it, you’ll need to learn its hundreds of features, get familiar with the software, and it’s best to have a good background in design, too. Also running the latest version of Photoshop you need a high-end computer. So here Canva takes place, with Canva you can do all that with drag-and-drop feature. It’s also easier to use and free. Also an even-more-affordable paid version is available for $12.95 per month. Free vs Pro vs Enterprise Pricing plan The product is available in three plans: Free, Pro ($12.99/month per user or $119.99/year for up to 5 people), and Enterprise ($30 per user per month, minimum 25 people). Free plan Features 250,000+ free templates 100+ design types (social media posts, presentations, letters, and more) Hundreds of thousands of free photos and graphics Invite members to your team Collaborate and comment in real-time 5GB of cloud storage Try Canva Pro for free for 30 days Pro Plan Features Everything Free, has plus: 100+ million premium and stock photos, videos, audio, and graphics 610,000+ premium and free templates with new designs daily Access to Background Remover and Magic Resize Create a library of your brand or campaign's colors, logos, and fonts with up to 100 Brand Kits Remove image backgrounds instantly with background remover Resize designs infinitely with Magic Resize Save designs as templates for your team to use 100GB of cloud storage Schedule social media content to 8 platforms Enterprise Plan Features Everything Pro has plus: Establish your brand's visual identity with logos, colors and fonts across multiple Brand Kits Control your team's access to apps, graphics, logos, colors and fonts with brand controls Built-in workflows to get approval on your designs Set which elements your team can edit and stay on brand with template locking Unlimited Storage Log in with single-sign on (SSO) and have access to 24/7 Enterprise-level support. How to Use Canva? To get started on Canva, you will need to create an account by providing your email address, Google, Facebook or Apple credentials. You will then choose your account type between student, teacher, small business, large company, non-profit, or personal. Based on your choice of account type, templates will be recommended to you. You can sign up for a free trial of Canva Pro, or you can start with the free version to get a sense of whether it’s the right graphic design tool for your needs. Canva Sign Up Designing with Canva When you sign up for an account, Canva will suggest different post types to choose from. Based on the type of account you set up you'll be able to see templates categorized by the following categories: social media posts, documents, presentations, marketing, events, ads, launch your business, build your online brand, etc. Start by choosing a template for your post or searching for something more specific. Search by social network name to see a list of post types on each network. Templates Next, you can choose a template. Choose from hundreds of templates that are ready to go, with customizable photos, text, and other elements. You can start your design by choosing from a variety of ready-made templates, searching for a template matching your needs, or working with a blank template. Canva has a lot to choose from, so start with a specific search.if you want to create business card just search for it and you will see alot of templates to choose from Elements Inside the Canva designer, the Elements tab gives you access to lines and shapes, graphics, photos, videos, audio, charts, photo frames, and photo grids.The search box on the Elements tab lets you search everything on Canva. To begin with, Canva has a large library of elements to choose from. To find them, be specific in your search query. You may also want to search in the following tabs to see various elements separately: Photos The Photos tab lets you search for and choose from millions of professional stock photos for your templates. You can replace the photos in our templates to create a new look. This can also make the template more suited to your industry. You can find photos on other stock photography sites like pexel, pixabay and many more or simply upload your own photos. When you choose an image, Canva’s photo editing features let you adjust the photo’s settings (brightness, contrast, saturation, etc.), crop, or animate it. When you subscribe to Canva Pro, you get access to a number of premium features, including the Background Remover. This feature allows you to remove the background from any stock photo in library or any image you upload. Text The Text tab lets you add headings, normal text, and graphical text to your design. When you click on text, you'll see options to adjust the font, font size, color, format, spacing, and text effects (like shadows). Canva Pro subscribers can choose from a large library of fonts on the Brand Kit or the Styles tab. Enterprise-level controls ensure that visual content remains on-brand, no matter how many people are working on it. Audio Create an animated image or video by adding audio to capture user’s attention in social news feeds. If you want to use audio from another stock site or your own audio tracks, you can upload them in the Uploads tab or from the more option. Video Want to create your own videos? Choose from thousands of stock video clips. You’ll find videos that range upto 2 minutes You can upload your own videos as well as videos from other stock sites in the Uploads tab. Once you have chosen a video, you can use the editing features in Canva to trim the video, flip it, and adjust its transparency. Backgrounds On the Background tab, you’ll find free stock photos to serve as backgrounds on your designs. Change out the background on a template to give it a more personal touch. Styles The Styles tab lets you quickly change the look and feel of your template with just a click. And if you have a Canva Pro subscription, you can upload your brand’s custom colors and fonts to ensure designs stay on brand. Logos If you have a Canva Pro subscription, you’ll have a Logos tab. Here, you can upload variations of your brand logo to use throughout your designs. With Canva, you can also create your own logos. Note that you cannot trademark a logo with stock content in it. Publishing with Canva With Canva, free users can download and share designs to multiple platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest, Slack and Tumblr. Canva Pro subscribers can create multiple post formats from one design. For example, you can start by designing an Instagram post, and Canva's Magic Resizer can resize it for other networks, Stories, Reels, and other formats. Canva Pro subscribers can also use Canva’s Content Planner to post content on eight different accounts on Instagram, Facebook, Twitter, LinkedIn, Pinterest, Slack, and Tumblr. Canva Team Canva Pro allows you to work with your team on visual content. Designs can be created inside Canva, and then sent to your team members for approval. Everyone can make comments, edits, revisions, and keep track via the version history. Canva Print When it comes to printing your designs, Canva has you covered. With an extensive selection of printing options, they can turn your designs into anything from banners and wall art to mugs and t-shirts. Canva Print is perfect for any business seeking to make a lasting impression. Create inspiring designs people will want to wear, keep, and share. Hand out custom business cards that leave a lasting impression on customers' minds. Canva Apps The Canva app is available on the Apple App Store and Google Play. The Canva app has earned a 4.9 out of five star rating from over 946.3K Apple users and a 4.5 out of five star rating from over 6,996,708 Google users. In addition to mobile apps, you can use Canva’s integration with other Internet services to add images and text from sources like Google Maps, Emojis, photos from Google Drive and Dropbox, YouTube videos, Flickr photos, Bitmojis, and other popular visual content elements. Canva Pros and Cons Pros: A user-friendly interface Canva is a great tool for people who want to create professional graphics but don’t have graphic design skills. Hundreds of templates, so you'll never have to start from scratch. Wide variety of templates to fit multiple uses Branding kits to keep your team consistent with the brand colors and fonts Creating visual content on the go You can find royalty free images, audio, and video without having to subscribe to another service. Cons: Some professional templates are available for Pro user only Advanced photo editing features like blurring or erasing a specific area are missing. Some elements that fall outside of a design are tricky to retrieve. Features (like Canva presentations) could use some improvement. If you are a regular user of Adobe products, you might find Canva's features limited. Prefers to work with vectors. Especially logos. Expensive enterprise pricing Conclusion In general, Canva is an excellent tool for those who need simple images for projects. If you are a graphic designer with experience, you will find Canva’s platform lacking in customization and advanced features – particularly vectors. But if you have little design experience, you will find Canva easier to use than advanced graphic design tools like Adobe Photoshop or Illustrator for most projects. If you have any queries let me know in the comments section. TOP 10 AI MARKETING TOOLS YOU SHOULD USE The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy. If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 10 AI marketing tools every marketer should start using today. 1. Personalize Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity. K ey Features Identifies top three interests based on metrics like time on page, recency and frequency of each contacts Works with every ESP and CRM Easy to get up and running in days Enterprise-grade technology at a low cost for SMBs 2. Seventh Sense Seventh Sense provides behavioral analytics that help you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers Key Features AI determines the best send-time and email frequency for each contact Connects with HubSpot and Marketo 3. Phrasee Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience. Key Features Instantly generates millions of human-sounding, brand-compliant copy variants Creates tailored language models for every customer Learns what your audience responds to and rebuilds the prediction model every time 4. Hubspot Seo HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors.Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers. Key Features Helps you discover and rank for topics that people are searching for Provides suggestions for your topic clusters and related subjects Integrates with all other HubSpot content tools to help you create a well-rounded content strategy 5. Evolve AI When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for.Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top performing concepts, combine them with each other, and repeat the process to achieve the best site experience. Key Features Figures out which content provides the best performance Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period of time Lets you try all your ideas across multiple pages for full-funnel optimization Offers visual and code editors 6. Acrolinx Acrolinx is a content alignment platform that helps brands scale and improve the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages. Key features Reviews and scores existing content to ensure it meets your brand guidelines Finds opportunities to improve your content and uses automation to shorten your editorial process. Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress and most web browsers. 7. MarketMuse MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site. Key features: The built-in editor shows how in-depth your topic is covered and what needs improvement Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking 8. Copilot Copilot is a suite of tools that help ecommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger. Key features: Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience Run drip messenger campaigns to keep customers engaged with your brand Send abandoned cart, out-of-stock, restock, preorder, order status and shipment notifications to contacts Send branded images, promotional content or coupon codes to those who opt in Collect post-purchase feedback, reviews and customer insight Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases Display a promotional banner on your website to capture contacts instantly 9. Yotpo Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post. Key features: Makes it easy for shoppers to filter reviews and find the exact information they’re looking for Analyzes customer feedback and sentiments to help you improve your products Integrates with most leading ecommerce platforms, including BigCommerce, Magento and Shopify. 10. Albert AI Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, runs trial campaigns on a small group of customers—with results refined by Albert itself—before launching it on a larger scale. Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business. Key features: Breaks down large amounts of data to help you customize campaigns Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media and mobile Final Saying There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix. Social activities Polyteco is a rapidly-growing company with the mission extending far beyond the framework of commercial projects. In today's conditions of expanding globalization, we at Polyteco understand the importance of our social role in the society. With every order we help materialize new ideas and innovations, thus helping promote science, and the science is the cornerstone of progress. Read more Kyiv Polytechnic Institute The team of Polyteco specializes on developing professional software products and consists of the best graduates, post-graduates and talented professors of National Technical University of Ukraine 'Igor Sikorsky Kyiv Polytechnic Institute' (below – NTUU 'KPI'), one of the Europe's largest tech universities. Read more Company Solutions Technologies Industries Clients Case Studies Contact us © 2022. Polyteco. All Rights Reserved.