Strategize | Act | Thrive
Empowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity.
Optimize your brand and marketing performance
Target your most valuable segments to improve brand strength, optimize your marketing, and drive ROI
Accelerate and expand your sales & market growth
Know what is selling where, when, and at what price based on robust point of sale data
Amplify your consumer & shopper intelligence
Discover your target customers to understand how they think, act and buy
Uncover your audience's media consumption and behavior
Measure who is consuming which media, when, how often, and on which platforms and devices
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How access to near real-time insight and AI-based predictions reinvigorated Nital’s data-driven approach to planning
Anticipating and reacting to market and business trends with gfknewron Consumer and PredictSee how Nital uses gfknewron Consumer and Predict View all success stories -
How Indurama uses gfknewron Consumer
Understanding, predicting and maxmizing changing consumer behavior with gfknewron ConsumerSee how Indurama uses gfknewron Consumer View all success stories -
How Philips perfects product portfolios and performance
Philips puts market intelligence at the center of its personal care category strategy in the MENA regionDiscover Philips success View all success stories -
How IKEA improves its customer journey for stronger business results
See how IKEA impresses its customers and improves its brand experience with GfK consumer insights data.Discover IKEA's success View all success stories -
How Lenovo maximizes revenue during crucial sales periods
Learn how Lenovo quickly adjusts forecasts and promotions using GfK's weekly point of sale (POS) data.See how Lenovo maximizes revenue View all success stories -
How Vodafone UK transforms brand intelligence to business change
Learn how Vodafone UK uses GfK's intelligence to reinvent its brand so that it resonates with target consumers.See Vodafone UK's brand success View all success stories -
How HP makes strategic business decisions based on data
Learn how HP informs short-term tactical actions and longer-term strategic decisions across departments with GfK’s consumer intelligence.See how HP develops its strategies View all success stories -
How Harman maintains brand leadership and improves brand loyalty
Learn how Harman grew its market share in fiercely competitive categories using GfK's market and consumer intelligence.See how Harman grows market share View all success stories
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GfK's weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.Andrew LineHead of Consumer, PC & Visuals 4P Lenovo, UK and Ireland
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GfK's triangle of relevant measured purchase data, reliable shopper insights and consulting expertise helps us to leverage specific category potentials. GfK adapts to our specific needs with customized shopper studies and supports us with necessary insights when we need them. The close and trustful partnership with GfK is contributing to our success in understanding our consumers and shoppers.Daniel HottingerBusiness Development Director CPD, L'Oreal
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Using gfknewron Predict improves the accuracy of our competitive assessment. Obtaining insights into models that are most similar to our own eases our analysis. The Promotion Planning tool helps to better understand our own and market promotion execution and allows us to improve the efficiency of the promotion budget.Li RuiqingProduct Manager, Haier Vietnam
NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Only ⅓ of marketing leaders are highly confident in their data
How confident are you? Learn how top performers in marketing leadership roles leverage data to differentiate themselves, prioritize initiatives, and win the hearts and wallets of customers in our latest report, written and researched in collaboration with the CMO Council.
New shopping behaviors shaping the FMCG landscape
Learn how the shopper landscape is changing, how buying habits are changing, and what it means for your FMCG brand in this interactive hub.
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Achieve sustainable business growth through AI-backed technology and human expertise.
Our team: The shapers of tomorrow
We are on a mission to drive sustainable growth for our people, our clients and the world around us. During our 80+ years, our progress as a company relied on extraordinary people who grow with us and pioneer disruptive methods.