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÷åñòíàÿ ðåêëàìà: ýòî ðåàëüíî?
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Îðãàíèçàöèÿ èñññëåäîâàíèé â ìàðêåòèíãå
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Äèçàéí âèñòàâîê
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Êà÷åñòâî èëè êîëè÷åñòâî
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Îðãàíèçàöèÿ ìàðêåòèíãîâîé äåÿòåëüíîñòè íà ïðåäïðèÿòèè
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Ðåãèîíàëüíûå ïðåäñòàâèòåëüñòâà ÈÃÊÐ
Âñå îá èññëåäîâàíèÿõ
Íàó÷íûå êîíôåðåíöèè
Îò÷åòû î ðàáîòå ÓÀÌ
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04.06.2022
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Çá³ðêà «100+ ³ñòîð³é æ³íîê òà ä³â÷àò ó â³éí³ Ðîñ³¿ ïðîòè Óêðà¿íè. Òîì 2
Ðåàëüí³ ³ñòî𳿠ðåàëüíèõ ëþäåé.
100stories_ukr_volume2.pdf ...
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01.06.2022
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ÍÅÒÂÎ́ÐʲÍà «ÏÐÀÖÞªÌÎ ÇÀÐÀÄÈ ÌÈÐÓ!»
31 òðàâíÿ 2022 ðîêó â³äáóâñÿ íåòâî́ðê³íã äëÿ âíóòð³øíüî ïåðåì³ùåíèõ æ³íîê, ÿê³ çìóøåí³ áóëè ïîêèíóòè ì³ñöå ïîñò³éíîãî ïðîæèâàííÿ ó çâ’ÿçêó ç øèðîêîìàñøòàáíèì âòîðãíåííÿì Ðîñ³éñüêî¿ Ôåäåðàö³¿ â Óêðà¿íó
«ÏÐÀÖÞªÌÎ ÇÀÐÀÄÈ ÌÈÐÓ!».
Ñï³ëüíî ç ïðåäñòàâíèêàìè á³çíåñó âäàëîñÿ íàïðàöþâàòè ïëàí ä³é ùîäî åôåêòèâíî¿ àäàïòàö³¿ ó÷àñíèöü ó ì³ñò³ ³ííèöÿ òà îáëàñò³.
ϳä ÷àñ çàõîäó óñ³ áàæàþ÷³ ìàëè ìîæëèâ³ñòü çàäàòè çàïèòàííÿ. Äðóæíÿ àòìîñôåðà íå ïîêèäàëè ìîäåðàòîðà, ñï³êåð³â òà ó÷àñíèê³â íåòâîðê³íãó!
Ùèðî äÿêóºìî âñ³ì ó÷àñíèêàì çà çóñòð³÷, ìàºìî íîâ³ ïëàíè ùîäî åôåêòèâíî¿ àäàïòàö³¿ ó÷àñíèöü ó ì³ñò³ ³ííèöÿ òà îáëàñò³, âèêîðèñòàºìî äîñâ³ä òà ïðîôåñ³éíèé ð³âåíü â ñêëàäíèé äëÿ âñ³õ óêðà¿íö³â òà âñüîãî ñâ³òó ÷àñ!
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01.06.2022
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ÍÅÒÂÎ́ÐʲÍà «ÏÐÀÖÞªÌÎ ÇÀÐÀÄÈ ÌÈÐÓ!»
5 òðàâíÿ 2022 ðîêó â³äáóâñÿ íåòâî́ðê³íã äëÿ âíóòð³øíüî ïåðåì³ùåíèõ æ³íîê, ÿê³ çìóøåí³ áóëè ïîêèíóòè ì³ñöå ïîñò³éíîãî ïðîæèâàííÿ ó çâ’ÿçêó ç øèðîêîìàñøòàáíèì âòîðãíåííÿì Ðîñ³éñüêî¿ Ôåäåðàö³¿ â Óêðà¿íó
.Ó÷àñíèêè íåòâîðê³íãó ìàëè ìîæëèâ³ñòü îáãîâîðèòè ïðîáëåìè àäàïòàö³¿ æ³íîê ïðè âíóòð³øíüîìó ïåðåì³ùåíí³ äî ì³ñòà ³ííèö³ òà îáëàñò³, îðãàí³çàö³¿ óìîâ äëÿ ïðîæèâàííÿ ðîäèíè, ñîö³àëüíîãî çàáåçïå÷åííÿ, îðãàí³çàö³¿ õàð÷óâàííÿ ÷ëåí³â ðîäèíè, ïîøóêó ðîáîòè, îðãàí³çàö³¿ á³çíåñó, ïåðåíåñåííÿ á³çíåñó ç ïîïåðåäíüîãî ì³ñöÿ ïðîæèâàííÿ, îðãàí³çàö³¿ ìåäè÷íîãî îáñëóãîâóâàííÿ ÷ëåí³â ðîäèíè, îðãàí³çàö³¿ íàâ÷àííÿ ä³òåé â îñâ³òí³õ çàêëàäàõ ³ííèö³ òà îáëàñò³, êîðèñòóâàííÿ ãðîìàäñüêèì òðàíñïîðòîì, îòðèìàííÿ íåîáõ³äíîãî îäÿãó òà ³íøèõ ðå÷åé äëÿ ÷ëåí³â ðîäèíè. ...
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20.05.2022
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ANA and UMA cooperation
Below is a collection of articles from the ANA’s Content Hub for UMA members. These articles are usually behind a firewall, but are being made available for 30 days from May 18-June 17. They will not be available before or after that time. ...
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06.05.2022
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Çá³ðêà «100+ ³ñòîð³é æ³íîê òà ä³â÷àò ó â³éí³ Ðîñ³¿ ïðîòè Óêðà¿íè. Òîì 1
 ïåðøîìó òîì³ çá³ðêè ïðåäñòàâëåíî ïîëîâèíó ç³ 100+ ³ñòîð³é æ³íîê òà ä³â÷àò, ÷è¿ æèòòÿ íàçàâæäè çì³íèëà â³éíà, – â³éñüêîâîñëóæáîâèöü, çàõèñíèöü ç òåðèòîð³àëüíî¿ îáîðîíè, ìåäèê³â, äèïëîìàòîê, ïðàâî-çàõèñíèöü, àêòèâ³ñòîê, âîëîíòåðîê, ï³äïðèºìèöü, á³æåíîê, ìàòåð³â, ñåñòåð, äîíüîê... Âñ³ ³ñòî𳿠ö³ æ³íêè òàä³â÷àòà ðîçïîâ³ëè àáî çàïèñàëè ñàìîñò³éíî. Öå ¿õí³ äîë³, ¿õí³é äîñâ³ä, ¿õí³é ïîãëÿä. Ìè òàêîæ â³ääàºìî øàíó âáèòèì ³ çàêàòîâàíèì ðîñ³éñüêèìè çàãàðáíèêàìè æ³íêàì òà ä³â÷àòàì, ÷è¿ æèòòÿ áóëî ïåðåä÷àñíî
â³ä³áðàíî í³÷èì íåâèïðàâäàíîþ æîðñòîê³ñòþ, çàì³øàíîþ íà ³ìïåðñüêèõ àìá³ö³ÿõ òà ïî÷óòò³ ãîðäîñò³ çà «âåëè÷» íà êðîâ³. Ç ì³ðêóâàíü áåçïåêè ìè íàðàç³ íå ïóáë³êóºìî ïð³çâèùà äåÿêèõ æ³íîê òà ä³â÷àò íà ¿õíº ïðîõàííÿ, ÿê ³ ïåâí³ äåòàë³ ¿õí³õ ³ñòîð³é, àäæå ó íèõ çàëèøèëèñü ðîäè÷³ íà îêóïîâàíèõ òåðèòîð³ÿõ. Òàêîæ, äîïîêè òðèâຠâ³éíà, ìè íå ìîæåìî ïðåäñòàâèòè ïîâíèé ñïåêòð ³ñòîð³é çàõèñíèöü òà ìåäèê³â ó âîºííèõ ãîñï³òàëÿõ.
Ç òèõ æå ïðè÷èí äåÿê³ ôîòî çàáëþðåí³. Àëå ìè ñïîä³âàºìîñÿ, ùî ï³ñëÿ çàê³í÷åííÿ â³éíè, âñ³ ³ñòî𳿠áóäóòü ðîçêàçàí³ ïîâí³ñòþ òà äîïîìîæóòü ïîêàðàòè âèííèõ ó âîºííèõ çëî÷èíàõ.
Çá³ðêà «100+ ³ñòîð³é æ³íîê òà ä³â÷àò ó â³éí³ Ðîñ³¿ ïðîòè Óêðà¿íè. Òîì 1 / óêëàä. : Î. Áó÷èíñüêà, Î. Äàâë³êàíîâà, ². Ëèëèê, Î. ßøê³íà òà ³í; çà ðåä. Î. Äàâë³êàíîâî¿. — Êè¿â: ÒΠ«Â²ÑÒÊÀ», 2022. 170-1.pdf
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03.05.2022
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Ñï³âïðàöÿ ç Association of National Advertisers, USA
Øàíîâí³ ÷ëåíè ÓÀÌ!
ANA (Association of National Advertisers https://www.ana.net/ ) ï³äòðèìóº íàñ â öåé íåëåãêèé ÷àñ ³ ïðîïîíóº ÷ëåíàì
ÓÀÌ äîëó÷èòèñÿ äî íàñòóïíèõ ïðîºêò³â:
ANA online conferences and webinars calendar https://www.ana.net/calendar/index/calendar_filter/industry
ANA Educational Foundation Mentorship program for student. Registration https://aef.com/building-talent/made-internship-program/made-students/made-online/ Deadline in May 13.
AEF virtual Visiting Professor fellowships. This program partners academics with agencies and marketing organizations. More information and registration can be found at: https://aef.com/partnership-programs/visiting-professor-program/vpp-fact-sheet/
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18.04.2022
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Ïðî ìàðêåòîëîã³â íà â³éí³
Íàéá³ëüøèé íîðâåçüêèé ìåä³àõîëäèíã íàïèñàâ ïðî Äîáðîâîëü÷å ôîðìóâàííÿ Á³ëîãîðîäñüêî¿ ÎÒà (×àñòèíà ÒÐÎ) https://www.vg.no/nyheter/utenriks/i/7dAE7K/slik-kjempet-en-lastebilsjaafoer-en-lege-og-en-it-grunder-mot-det-russiske-militaeret ...
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14.04.2022
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Çóñòð³÷ ç Ëèòîâñüêîþ àñîö³àö³ºþ ìàðêåòèíãó.
14.04.2022 Çóñòð³÷ ç Ëèòîâñüêîþ àñîö³àö³ºþ ìàðêåòèíãó. Ìàéäàí÷èê äëÿ ïðåçåíòàö³¿ ñâî¿õ êîìïàí³é, ñåáå òà ìîæëèâ³ñòü çíàéòè ìàéáóòí³õ ïàðòíåð³â. Äÿêóºìî Ëèòîâñüê³é Àñîö³àö³¿ Ìàðêåòèíãó çà ï³äòðèìêó ...
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06.04.2022
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Ukraines marketing agencies for Lithuanian market: pitches and disscusion
In order to support the Ukrainian marketing community, the Lithuanian Marketing Association is organising a open online event "Ukraine‘s marketing agencies for Lithuanian market: pitches and disscusion" on 14th of April. https://renginiai.lima.lt/lt/renginiai/1/view1466
The aim of the event is to bring together marketing and creative agencies, professionals, potencial clients and employees to discover opportunities for future cooperation.
• Organiser: the Lithuanian Marketing Association (LiMA) is one of the largest professional organisations in Lithuania which has been operating for 17 years and unites more than 1200 marketing managers, specialists and company directors
Date and time: 14th April from 4 to 6 p.m. (GMT+3)
Format: open online event via ZOOM platform
Speakers: marketing professionals and freelancers, creative agencies.
Participants: Marketing, communication professionals, project managers and anyone interested in Ukraines field of marketing.
The event will consist of 2 parts:
Pitch session of marketing agencies and freelancers:
The goal is for marketing agencies and freelancers to introduce themselves to potential customers and present success stories of their company
Duration of each pitch will be up to 5 min.
Do you know who would like to give an elevator pitch? Please share this form with them: https://bit.ly/UAmarketing
After the pitch session there will be a panel discussion with Lithuanian and Ukrainian marketing professionals:
How can Lithuanians help the ukrainian marketing community?
What are the benefits and challenges of hiring Ukrainian marketing agencies?
What are the opportunities of employing a marketing specialist from Ukraine?
What are the similarities and differences between Lithuanian and Ukrainian perception of marketing?
What can be learned from the Ukrainian marketing and advertising ’know-how?
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04.04.2022
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Çóì-êîíôåðåíö³ÿ, 8 êâ³òíÿ 2022
Äîáðîãî äíÿ!
Ìè àäðåñóºìî âàì öþ ðîçñèëêó, òîìó ùî â ð³çíèé ÷àñ âè äîëó÷àëèñÿ äî ³íôîðìàö³éíèõ ïðîäóêò³â òà ïðîºêò³â, ñòâîðåíèõ çà ó÷àñòþ Óêðà¿íñüêî¿ àñîö³àö³¿ ìàðêåòèíãó: ùîäî ðîçâèòêó ì³ñöåâèõ ãðîìàä òà çåëåíîãî òóðèçìó, ñèñòåìè âèùî¿ îñâ³òè òà ïðîôåñ³éíî¿ ñåðòèô³êàö³¿, ï³äïðèºìíèöòâà, á³çíåñ-àñîö³àö³é òîùî ó ÿêîñò³ åêñïåðòà, ï³äïðèºìöÿ, íàóêîâöÿ, êåð³âíèêà ãðîìàäñüêî¿ îðãàí³çàö³¿, àêòèâíîãî ÷ëåíà ì³ñöåâî¿ ãðîìàäè.
Ìè íå ñóìí³âàºìîñÿ, ùî â öåé âàæêèé äëÿ íàðîäó Óêðà¿íè ÷àñ âè âæå çàä³ÿí³ â áîðîòüá³ ïðîòè âîðîãà: íà ôðîíò³ ÷è â òèëó, â áîéîâèõ ïîðÿäêàõ àáî â ïðîôåñ³éíèé ä³ÿëüíîñò³, ó âîëîíòåðñüêèõ ïðîºêòàõ. Ñàìå òîìó âàø äîñâ³ä º óí³êàëüíèì ³ âàæëèâèì äëÿ âñ³õ íàñ.
Çàïðîøóºìî âàñ äî êîíêðåòíîãî òà ñòèñëîãî ä³àëîãó ó ôîðìàò³ çóì-êîíôåðåíö³¿, ÿêó ìè çàïëàíóâàëè íà 8 êâ³òíÿ (ï’ÿòíèöÿ), ïî÷àòîê – îá 11.00, îð³ºíòîâíà òðèâàë³ñòü 60 80 õâ.
Ìåòà çàõîäó äàòè ìîæëèâ³ñòü âàì ìàêñèìàëüíî ñòèñëî, ó ôîðìàò³ äî òðüîõ õâèëèí, ðîçïîâ³ñòè ïðî ñâî¿ ïðîºêòè òà ä³ÿëüí³ñòü ó äí³ â³éíè, àíîíñóâàòè ìîæëèâîñò³ òà ïîòðåáè, ñôîðìóâàòè êîìóí³êàö³éíèé ìàéäàí÷èê äëÿ ëþäåé, îáºäíàíèõ ñï³ëüíèìè ö³ííîñòÿìè òà ïðàãíåííÿìè.
óïåðïîñèëàííÿ äëÿ ë³íêó íà ãóãë-ôîðìó ðåºñòðàö³¿: https://bit.ly/3j11dpW àáî https://forms.gle/cpC7L1BkkbKYDPoX8
óïåðïîñèëàííÿ íà ñòîð³íêó äîíàò³â: https://secure.wayforpay.com/payment/s583d8f6ab21b
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