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Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
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Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
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Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Retail
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Consumer Goods
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Automotive
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Financial Services
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Brand Insights
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Media Measurement
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
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Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
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The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
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Solution Categories
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IKEA
ABTO
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Decoding the customer journey to improve business results
How Ikea uses GfK Consumer Insights data for decoding the customer journey to improve business results.
Creating the industry standard source of market intelligence
How ABTO, the Belgian trade body for travel tour operators, has created the go-to industry source of consumer and market insights for business planning.
Achieving targets and maximizing sales with GfK’s Market Intelligence
GfK Customer Success Stories
See how brands across the globe rely on GfK’s world-class analytics and expertise to drive business growth.
Press Releases
10.05.2022
The year after record revenue – market for technical consumer goods starts slow in 2022
These are GfK’s findings ahead of the international TCG Summit in Vienna.
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27.04.2022
Consumer sentiment reaches historic low
These are the findings of the GfK Consumer Climate Study for April 2022.
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20.04.2022
Sustainability megatrend – German consumers’ expectations of the fashion industry
These are GfK´s findings ahead of the Earth Day on April 22, 2022, with the German motto “Your clothes make the man".
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Insights
02.05.2022
Infographics
6 Macro trends for Consumer Technology and Durables in 2022
What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.
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26.04.2022
Webinars
Webinar: Shoppers’ behavioral response in times of instability
How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!
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21.04.2022
News
Map of the Month: GfK Purchasing Power Germany, Austria, Switzerland ...
GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2022.
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13.04.2022
Events
Decode the Future 2022
Are you rethinking your plans due to ongoing uncertainty? Join our online event on May 19 to hear how influential leaders untangle today’s ballooning complexities.