Digitum

[Index] Expertise Експертиза Customer Base X-Ray Data Modeling Factory Customer Engagement Strategies Digital Channel Targeting Digitum IT-solutions products products Solutions Team Contact Us Expertise Customer Base X-Ray Data Modeling Factory Customer Engagement Strategies Digital Channel Targeting Digitum IT-solutions products Solutions Team Get a 360° view on your customers and one-to-one engagement with them We can help! Digitum – це інноваційний аналітичний центр, який наповнить вашу взаємодію з клієнтами продуктивними інсайтами та цифровими стратегіями, що ведуть до вимірюваного результату Digitum is an advanced analytical lab that fills insight gaps between you and your customers Our 5 pillars of expertise Customer Base X-Ray Building a 360° customer view, a profile enriched with data from research & business operations We combine data from your internal sources with consumer research to have 360° visibility of who your customers and their behavior. Details Data Modeling Factory Carving insights using both descriptive and predictive data mining, deep-dive analytics, and reporting By mixing advanced analytics with traditional reporting we explain what happened and why, where are the new pockets of growth, how to improve customer experience and the way business interacts with its customers Details Customer Engagement Strategies Segmenting the customer base, creating insight-based and lifecycle specific engagement recommendations and guidelines By segmenting and profiling your customers we create the system of why’s, how’s and what’s for long-lasting relationships with them during the course of acquisition, development, service and retention Details Digital Channels Targeting Building personal communication specific to the channel and consistent across all digital touchpoints By breaking down the context and expected outcome, we create a template for personalizing, testing and scaling the look & feel of digital contact with your customers Details IT-solutions for marketing & business processes Put your IT engagement with customers on track and make their journey exciting! With sophisticated algorithms, entertaining interfaces and useful apps for data processing, analysis, reporting and consumer engagement, we bring ease and fun into the day-to-day routines both for your business and customers. Free up your time and redirect your efforts into making decisions! Details Customer Base X-Ray Building a 360° customer view, a profile enriched with data from research & business operations We combine data from your internal sources with consumer research to have 360° visibility of who your customers and their behavior. Details Data Modeling Factory Carving insights using both descriptive and predictive data mining, deep-dive analytics, and reporting By mixing advanced analytics with traditional reporting we explain what happened and why, where are the new pockets of growth, how to improve customer experience and the way business interacts with its customers Details Customer Engagement Strategies Segmenting the customer base, creating insight-based and lifecycle specific engagement recommendations and guidelines By segmenting and profiling your customers we create the system of why’s, how’s and what’s for long-lasting relationships with them during the course of acquisition, development, service and retention Details Digital Channels Targeting Building personal communication specific to the channel and consistent across all digital touchpoints By breaking down the context and expected outcome, we create a template for personalizing, testing and scaling the look & feel of digital contact with your customers Details IT-solutions for marketing & business processes Put your IT engagement with customers on track and make their journey exciting! With sophisticated algorithms, entertaining interfaces and useful apps for data processing, analysis, reporting and consumer engagement, we bring ease and fun into the day-to-day routines both for your business and customers. Free up your time and redirect your efforts into making decisions! Details We can help grow revenue By discovering gaps between what businesses promise and customers perceive through customer behavior analysis, we help to identify hidden pockets of revenue growth. We look into sources of growth whether they are untapped market territories, or customer segments, or customer journey bottlenecks. You decide how broad you want us to go. We can help cut customer engagement costs Targeting the right customers through the right channels with the right offers means cost optimization, along with better and quicker results. Advanced analysis helps to specify the next best offer and the next best channel for your customers. Adding IT-solutions into your customer engagement routine helps making customer journeys smoother and your costs lower than before Each Digitum product tackles particular business objectives related to each customer lifecycle stage Portfolio-in-Sight Customer portfolio analysis is one of the key steps in each customer value management process. Metrics received with Portfolio-in-Sight form the foundation for the most informative dashboards required for portfolio segments management, customer actions stimulation, and profitable groups retention. Various levels of this solution implementation allow setting up the managerial reporting system that reflects the current customer base status. Portfolio-in-Sight plays a crucial role in key problem identification. It also helps to implement an automated communication process within a campaign management program in order to increase effective interactions with customers while ensuring minimal company resources are used. EasyGrow Our gamification platform for business growth will help you engage your customers, encourage employees and make the learning process really exciting. We will enrich the experience of your customers or employees with fun, challenges, breathtaking competitions and motivating rewards. We’ve got 3 gamification solutions for different purposes. EasyGrow Loyalty Loyalty programs for business and consumers with gamified elements EasyGrow Sales Programs for sales managers that stimulate sales growth EasyGrow Learning Content management and learning programs for employees or consumers. Each solution can be implemented in web or mobile applications. Choose your EasyGrow and discover how gamification can increase your business efficiency. MultiScan MultiScan analyzes customer portfolios through microsegments among all populations to evaluate their profitability and market potential for new customer acquisition. Segments are described in terms of their value and behavioral triggers. Years of reserach helped Digitum to create an elaborate structure of customer microsegments based on their behavioral models, values, and preferences. This is a structure which Multiscan solution operates with. Segments are profiled based on lifestyle features, behavioral patterns, and reactions to marketing communication. Based on a predictors system, the customer base is matched against MultiScan’s microsegments structure. Such customer base data enriches segment profiling, market volume and calculates how attractive an offer might be. This concludes with recommendations on segment value management. AdBot AdBot is a complex solution of automated marketing communication with target segments. It includes communication strategy development, key messages adaptation for product promotion and identificaition of the best and most efficient channels for maximum reach of customers and prospects. One or more initial messages for the general target audience are transformed into multiple customized messages and unique combinations of digital channels for each targeted microsegment or even customer, achieving a higher response rate. The solution involves multiple structures of all customer segments’ understanding. Segments that differ with their values, attitudes, lifestyle, and behavior are communicated in different ways since they choose the same product in their unique way. Customer base data enrichment with such segment predictors allows building more efficient communication for product promotion. DigitalPrint DigitalPrint evaluates corporate websites and other digital channels’ potential to provide comprehensive product information to customers and prospects. It introduces a two-fold approach to find out if initial communication and sales goals are being achieved with digital communication. User experience is analyzed from the customer’s perspective through direct measurement of user attitudes and actions. Along with it the current website structure and channel features are compared against industry benchmarks and international best practices. Evaluation aims to identify key problems in the company’s digital tools application. DigitalPrint provides recommendations on improvement in order to correct them and introduce best practices based on the universal Content Management System components. Based on your needs we can offer one of the three solutions Digitum in-a-box You choose from the combination of our ready-made products, and we deliver, set up and support it for you Digitum made-to-measure You brief us on the business problem; We scope and design the project and its deliverables creating it flexibly out of our 5 pillars of expertise Digitum boutique We build and incorporate our full spectrum insight mining machine for your business, and you decide if you want to insource or outsource support and development to us Contact Us Ask your question or send your request ×