AI-powered market intelligence and consulting service powered by GfK
Products
By Role
By Industries
By Solutions
gfknewron
gfkconsult
View all
Marketing
Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics.
Sales
The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact.
Pricing
Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities.
Product
Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.
Category Management
Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.
Supply Chain
Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
Business Intelligence
Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.
Technology and Durables
Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.
Retail
Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.
Media and Entertainment
State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.
Consumer Goods
Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.
Automotive
Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.
Financial Services
Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.
Market and Retail Intelligence
We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.
Brand Insights
Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.
Marketing and Sales Effectiveness
Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.
Consumer and Shopper Intelligence
Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.
Media Measurement
Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.
gfknewron
One powerful platform that combines market, consumer and brand intelligence supercharged with AI-powered recommendations.
gfknewron Predict
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
gfknewron Market
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
gfknewron Consumer
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
Insights
By Category
Articles
Blog
Events & Webinars
Infographics
News
Reports
Videos
White papers
GfK Hubs
GfK’s Peak Season Hub
GfK´s Talking Tech Hub
GfK’s Sustainability Hub
GfK's Behavior Change Hub
Data Partnership
Careers
Search for jobs
Our teams
Featured locations
Life@GfK
About GfK
About GfK
Our heritage
GfK facts and figures
Our executive Leadership Team
Our social charter
Our code of conduct
GfK offices around the world
Press
Contact
Login
gfknewron
StarTrack
GfK Connect
English
Chinese
Deutsch (German)
English - United Kingdom
English - United States
Español (Spanish)
Français (French)
Italiano (Italian)
Polski (Polish)
Русский (Russian)
한국어 (Korean)
日本語 (Japanese)
EN
English
Chinese
Deutsch (German)
English - United Kingdom
English - United States
Español (Spanish)
Français (French)
Italiano (Italian)
Polski (Polish)
Русский (Russian)
한국어 (Korean)
日本語 (Japanese)
EN
Products
By Role
Marketing
Sales
Pricing
Product
Category Management
Supply Chain
Business Intelligence
By Industries
Technology and Durables
Retail
Media and Entertainment
Consumer Goods
Automotive
Financial Services
By Solutions
Market and Retail Intelligence
Brand Insights
Marketing and Sales Effectiveness
Consumer and Shopper Intelligence
Media Measurement
gfknewron
gfknewron
gfknewron Predict
gfknewron Market
gfknewron Consumer
gfkconsult
View All
Insights
By Category
Articles
Blog
Events & Webinars
Infographics
News
Reports
Videos
White papers
GfK Hubs
GfK’s Peak Season Hub
GfK´s Talking Tech Hub
GfK’s Sustainability Hub
GfK's Behavior Change Hub
View All
Data Partnership
Careers
Search for jobs
Our teams
Featured locations
Life@GfK
View All
About GfK
About GfK
Our heritage
GfK facts and figures
Our executive Leadership Team
Our social charter
Our code of conduct
GfK offices around the world
View All
Press
Contact
Login
gfknewron
StarTrack
GfK Connect
You are on the global GfK website. Visit our local website for more offerings and information in your country.
Decode the Future 2022
Are you rethinking your plans in times of rising inflation and ongoing uncertainty? Join us on May 19 as we untangle today’s ballooning complexities.
Shoppers’ behavioral response in times of instability
Sign up to our free webinar to find out how the state of FMCG is changing across the EU and how the current situation is affecting shoppers
State of Consumer Technology and Durables Sales Tracker
Get your weekly dose of sales data, market facts and expert insights across key categories and countries directly to your inbox.
Stay one step ahead in 2022
Get the latest on trends in post-pandemic consumer behavior and market forces in our second State of Consumer Technology and Durables Report.
Decode the Future 2022
Shoppers’ behavioral response in times of instability
State of Consumer Technology and Durables Sales Tracker
Stay one step ahead in 2022
GfK. Growth from Knowledge.
See how we are revolutionizing real-time access to critical knowledge.
Play our video
Featured product
gfknewron
Incredible noise. Powerful signals. gfknewron.
Make data-driven decisions to grow your brand, fuel innovation, and power go-to-market strategies.
Solution Categories
Brand
Insights
Consumer and
Shopper Intelligence
Marketing
Effectiveness
Market and
Retail Intelligence
Media
Measurement
Success story
Alser
Harman
Vodafone
All
Achieving targets and maximizing sales with GfK’s Market Intelligence
Maintaining brand leadership and improving brand loyalty
How Harman uses market and consumer intelligence to maintain and grow market share in fiercely competitive categories.
Galvanizing brand tracking KPIs into business change
How Vodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
GfK Customer Success Stories
See how brands across the globe rely on GfK’s world-class analytics and expertise to drive business growth.
Press Releases
29.03.2022
War in Ukraine and inflation put significant pressure on consumer sentiment
These are the findings of the GfK Consumer Climate Study for March 2022.
Read more
15.03.2022
International book markets regaining their strength with significant growth in 2021
As an exclusive special analysis by GfK Entertainment shows, last year’s book sales were without exception in positive territory - and even exceeded the figures for 2019 in most countries.
Read more
24.02.2022
Global smartphone market recovers in 2021
These are GfK’s findings ahead of the Mobile World Congress 2022 in Barcelona.
Read more
Insights
01.04.2022
Blog
The pandemic and global lockdowns brought new ways of working
Discover a unique opportunity for tech and durables (T&D) companies to bring products to market that meet the demands of this remote/hybrid work culture.
Read more
31.03.2022
Webinars
This is RegioGraph 2022
Watch now the free recording of our GfK webinar and learn more about the highlights, new features and applications of our geomarketing software.
Read more
23.03.2022
News
Map of the Month: Building permits for residential buildings, Germany
GfK’s Map of the Month for March shows the regional distribution of building permits for residential buildings in Germany.
Read more
21.03.2022
Articles
Five Audio Measurement trends to watch in 2022
Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.