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÷åñòíàÿ ðåêëàìà: ýòî ðåàëüíî?
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Îðãàíèçàöèÿ èñññëåäîâàíèé â ìàðêåòèíãå
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Äèçàéí âèñòàâîê
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Êà÷åñòâî èëè êîëè÷åñòâî
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Îðãàíèçàöèÿ ìàðêåòèíãîâîé äåÿòåëüíîñòè íà ïðåäïðèÿòèè
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Ðåãèîíàëüíûå ïðåäñòàâèòåëüñòâà ÈÃÊÐ
Âñå îá èññëåäîâàíèÿõ
Íàó÷íûå êîíôåðåíöèè
Îò÷åòû î ðàáîòå ÓÀÌ
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01.03.2022
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ϳäòðèìêà â³ä íàøèõ ³íîçåìíèõ ïàðòíåð³â.
Øàíîâí³ êîëåãè òà äðóç³,
Â÷îðà ÿ ï³äãîòóâàâ ïîâ³äîìëåííÿ, ÿêå çàêëèêàëî íàñ ïðîäîâæóâàòè íàø ä³àëîã íà çíàê íàñòóïíîñò³ íàøîãî âíóòð³øíüîºâðîïåéñüêîãî ä³àëîãó. Ç òèõ ï³ð âñå çì³íèëîñÿ, àëå ÿ ñïîä³âàþñÿ, ùî öå ïîâ³äîìëåííÿ âñå ùå äîõîäèòü äî âàñ.
Â³ä ³ìåí³ âñ³õ íàñ ìè áóëè äóæå øîêîâàí³ ö³ºþ àòàêîþ íà Óêðà¿íó.
Ìè ºäèí³ ³ õî÷åìî çáåðåãòè ç âàìè çâ'ÿçîê.
Ìè ðîçó쳺ìî, ùî çàðàç ó êîæíîãî ìîæóòü áóòè ³íø³ ïð³îðèòåòè, àëå õî÷åìî çðîáèòè âñå ìîæëèâå, ùîá çàëèøàòèñÿ íà çâ’ÿçêó, ùîá ìè ìîãëè ïðîäîâæèòè òà â³äíîâèòè íàøó ñï³ëüíó
Áàæàºìî âñ³ì ñèë ó ö³ âàæê³ äí³.
Áóäü ëàñêà, áåðåæ³òü ñåáå òà ïîâ³äîìòå íàì, ÿê ìè ìîæåìî çàëèøàòèñÿ íà çâÿçêó.
Àë³íà Êîäðåñêó
Àíàòîë³é Ãàðìàø
Àðüºí Äåé
Áàéáà Ðàì³íà
Äåíí³ñ âàí Ãåññåëü
Åäóàðäà Êàñòåëü-Áðàíêî
Ãîðàö³é Äåáîâñüêèé
Êîåí Íîìäåí
̳ëå Äæåëàë³ÿ
Dear colleagues and friends,
I prepared a message yesterday that called us to continue our dialogue as a sign of continuity in our intra-European dialogue. Things have changed since them, but I hope this message still reaches you.
On behalf all of us, we have been very shocked about this attack on Ukraine.
We are united and want to keep the connection with you.
We understand that everyone now may have other priorities, but we want to do everything possible to stay in touch so that we can continue and resume our joint work as soon as we can.
We wish everyone of you strength in these difficult days.
Please keep safe and let us know how we can stay in touch.
Alina Codrescu
Anatolii Garmash
Arjen Deij
Baiba Ramina
Dennis van Gessel
Eduarda Castel-Branco
Horacy Debowski
Koen Nomden
Mile Dželalija
Arjen Deij | Senior Human Capital Development Expert - Coordinator for Qualifications Modernisation Project | T: +39 011 630 2245 | M: +39 331 180 4898
European Training Foundation
Villa Gualino, Viale Settimio Severo 65, I - 10133 Torino
Email info@etf.europa.eu Website https://www.etf.europa.eu ...
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01.03.2022
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ϳäòðèìêà â³ä íàøèõ ³íîçåìíèõ ïàðòíåð³â
Dear Natalia,
Last week, ESOMAR published a statement and contacted privately our members in Ukraine in response to the unfolding crisis in Ukraine, adding yet another armed conflict in a world that needed none. The world awoke to the shocking and heartbreaking news that Ukraine was facing a so-called military intervention originating from neighbouring Russia. What we all feared may happen, has happened. ESOMAR as a global community stands against all armed conflicts regardless of where they take place. It is in opposition to all that we stand for.
We are deeply concerned about what the future holds for Ukraine’s insights and analytics professionals and their country.
As the global business community for insights and analytics, we underline how invaluable our Ukrainian community is and how incredible contributors they are to the ESOMAR community and to the betterment of societies. Our Ukrainian peers are in our thoughts. We are hopeful that they, and their families, are safe and that this will continue to be the case as this crisis unfolds. We stand with them in this difficult time and wish to express to them our solidarity in the face of such uncertainty.
The ESOMAR community is mobilised and stands ready to support the Ukrainian insights and analytics community in any way that may be appropriate and possible. Through our ESOMAR Foundation facilities, the Researchers in Need Programme was created precisely for these circumstances. We invite insights professionals to consider making a donation to the Programme to help ensure we can continue to support any and all insights professional worldwide who may need support. Whilst our ability to impact change in Ukraine is limited, we want the Ukrainian community to be certain that you are not alone. As valued ESOMAR members, you are and will always be seen.
Accordingly, the ESOMAR Foundation and ESOMAR have confirmed that all Ukrainian insights and analytics professionals are eligible for support under the Researchers in Need Programme. If the global community can support our peers in any way, then please reach out to us through whatever means you still can use by contacting ESOMAR directly using member.relations@esomar.org . All financial and logistics means are immediately available to the Ukraine insights and analytics community for these purposes. We will do everything from our side to facilitate access to any support required.
To our Ukrainian peers and on behalf of your friends, colleague, and business community, stay strong, stay safe, and take comfort in knowing that we stand with you from far.
Kristin Luck,
President ESOMAR
Finn Raben,
Director General ESOMAR
Marie-Agnes Mourot de Lathyle,
Chief Finance & Operations Officer ESOMAR
Contact ESOMAR:
+31 20 664 2141 ...
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01.03.2022
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ϳäòðèìêà â³ä íàøèõ ³íîçåìíèõ ïàðòíåð³â.
Øàíîâí³ êîëåãè òà äðóç³,
Â÷îðà ÿ ï³äãîòóâàâ ïîâ³äîìëåííÿ, ÿêå çàêëèêàëî íàñ ïðîäîâæóâàòè íàø ä³àëîã íà çíàê íàñòóïíîñò³ íàøîãî âíóòð³øíüîºâðîïåéñüêîãî ä³àëîãó. Ç òèõ ï³ð âñå çì³íèëîñÿ, àëå ÿ ñïîä³âàþñÿ, ùî öå ïîâ³äîìëåííÿ âñå ùå äîõîäèòü äî âàñ.
Â³ä ³ìåí³ âñ³õ íàñ ìè áóëè äóæå øîêîâàí³ ö³ºþ àòàêîþ íà Óêðà¿íó.
Ìè ºäèí³ ³ õî÷åìî çáåðåãòè ç âàìè çâ'ÿçîê.
Ìè ðîçó쳺ìî, ùî çàðàç ó êîæíîãî ìîæóòü áóòè ³íø³ ïð³îðèòåòè, àëå õî÷åìî çðîáèòè âñå ìîæëèâå, ùîá çàëèøàòèñÿ íà çâ’ÿçêó, ùîá ìè ìîãëè ïðîäîâæèòè òà â³äíîâèòè íàøó ñï³ëüíó
Áàæàºìî âñ³ì ñèë ó ö³ âàæê³ äí³.
Áóäü ëàñêà, áåðåæ³òü ñåáå òà ïîâ³äîìòå íàì, ÿê ìè ìîæåìî çàëèøàòèñÿ íà çâÿçêó.
Àë³íà Êîäðåñêó
Àíàòîë³é Ãàðìàø
Àðüºí Äåé
Áàéáà Ðàì³íà
Äåíí³ñ âàí Ãåññåëü
Åäóàðäà Êàñòåëü-Áðàíêî
Ãîðàö³é Äåáîâñüêèé
Êîåí Íîìäåí
̳ëå Äæåëàë³ÿ
ñàéò
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01.03.2022
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Ìàðêåòîëîãè Óêðà¿íè çà Ïåðåìîãó
Äîðîã³ äðóç³!
Ìàðêåòîëîãè Óêðà¿íè ñüîãîäí³ îá’ºäíàí³ òà çãóðòîâàí³.
Ìè ïîêàçàëè, ùî ìè ä³éñíî ºäèí³ òà ìàºìî 䳺âó îðãàí³çàö³þ.
Âñþ êîìóí³êàö³þ çä³éñíþºìî íà òåëåãðàì êàíàë³ "Ìàðêåòîëîãè Óêðà¿íè çà Ïåðåìîãó!".
Ïðèºäíóéòåñÿ. Ïîâ³äîìëÿéòå ïðî ñâî¿ ïðîáëåìè. Ìè ï³äòðèìóºìî îäèí îäíîãî. Ìè ðîçó쳺ìî, ùî íå âñ³ ìàþòü òåëåãðàì, òîìó íàøà âàéáåð ãðóïè «Ìàðêåòîëîãèç» òà «UAM» òàêîæ 䳺â³.
Ìè ïèøàºìîñÿ íàøèìè ñòóäåíòàìè, ÿê³ ñüîãîäí³ âåäóòü â³éíó íà ³íôîðìàö³éíîìó ôðîíò³, àêòèâí³ â òåðîáîðîí³. Áàãàòî õòî çíàõîäèòüñÿ ïðÿìî â åï³öåíòð³ ïîä³é, ïðîñòî ï³ä îáñòð³ëàìè òà áîìáàðäóâàííÿì, àáî ïîêèíóâ ñâî¿ äîì³âêè.
×àñòèíó ÷ëåíñüêèõ âíåñê³â ìè ñïðÿìóâàëè íà ï³äòðèìêó óêðà¿íñüêî¿ àð쳿.
Äÿêóºìî âñ³ì íàøèì ³íîçåìíèì ïàðòíåðàì, ÿê³ âèñëîâèëè ñâîþ ï³äòðèìêó.
Àëå ìè òðèìàºìîñÿ.
Íå âòðà÷àºìî ôàõîâîñò³ òà ëþäÿíîñò³.
Ïðèºäíóéòåñü äî íàøèõ ³íôîðìàö³éíèõ êàíàë³â.
Òåëåãðàì
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22.02.2022
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"Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó", êîíôåðåíö³ÿ äî 25-ð³÷÷ÿ Óêðà¿íñüêî¿ Àñîö³àö³¿ Ìàðêåòèíãó
ÃÎ "Óêðà¿íñüêà Àñîö³àö³ÿ Ìàðêåòèíãó" ÓÀÌ çàñíîâàíà 20 ëþòîãî 1997 ðîêó.
Ö³é ïî䳿 â ïðîäîâæ íàñòóïíîãî ðîêó áóäå ïðèñâÿ÷åíî áàãàòî çàõîä³â, ïî÷àòîê ÿêèì äຠíàóêîâî-ïðàêòè÷íà êîíôåðåíö³ÿ
Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó
22 ëþòîãî 2022 ðîêó â³äáóëàñÿ íàóêîâî-ïðàêòè÷íà êîíôåðåíö³ÿ
"Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó", êîíôåðåíö³ÿ äî 25-ð³÷÷ÿ Óêðà¿íñüêî¿ Àñîö³àö³¿ Ìàðêåòèíãó .
Êîíôåðåíö³ÿ íà ïëàòôîðì³ Zoom îá'ºäíàëà ó÷àñíèê³â ç³ âñ³õ ðåã³îí³â Óêðà¿íè â í³é âçÿëè ó÷àñòü ïîíàä 100 íàóêîâö³â ³ ïðàêòèêóþ÷èõ ìàðêåòîëîã³â
 ïðîöåñ³ îáãîâîðåííÿ ï³äí³ìàëèñÿ ïèòàííÿ:
²ñòîðè÷íîãî ñòàíîâëåííÿ ìàðêåòèíãó â Óêðà¿í³ òà ðåºñòðàö³ÿ ïåðøî¿ ïðîôåñ³éíî¿ îðãàí³çàö³¿ "Óêðà¿íñüêî¿ Àñîö³àö³¿ Ìàðêåòèíãó".
Íàïðÿìè ðîçâèòêó ÓÀÌ ;
Ôîðìóâàííÿ ïðîôåñ³éíèõ ñòàíäàðò³â ç ìàðêåòèíãó;
Âïëèâ Covid-19 íà ðèíîê ìàðêåòèíãîâèõ ïîñëóã òà ìàðêåòèíãîâó îñâ³òó;
Ñï³âïðàöÿ ÓÀÌ ç ïðîôåñ³éíèìè îðãàí³çàö³ÿìè, ñòåéêõîëäåðàìè òà äåðæàâíèìè óñòàíîâàìè òîùî.
Êîíôåðåíö³ÿ íå ëèøå ï³äâåëà ï³äñóìêè 25-ð³÷í³é ä³ÿëüíîñò³ ÃÎ 'Óêðà¿íñüêà Àñîö³àö³ÿ Ìàðêåòèíãó", àëå ³ âèçíà÷èëà ïåðñïåêòèâè ¿¿ ðîçâèòêó íà ìàéáóòíº!
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21.02.2022
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Íàóêîâî- ïðàêòè÷íà êîíôåðåíö³ÿ «Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó»
Òåìà: Íàóêîâî- ïðàêòè÷íà êîíôåðåíö³ÿ «Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó» ïðèñâÿ÷åíà ñâÿòêóâàííþ 25-ð³÷÷ÿ Óêðà¿íñüêî¿ Àñîö³àö³¿ Ìàðêåòèíãó.
Âðåìÿ: 22 ôåâð. 2022 09:30 AM Êèåâ
Ïîäêëþ÷èòüñÿ ê êîíôåðåíöèè Zoom
https://us02web.zoom.us/j/85355473146
Èäåíòèôèêàòîð êîíôåðåíöèè: 853 5547 3146 ...
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19.02.2022
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Ùîð³÷íà ñòðàòåã³÷íà ñåñ³ÿ ²íäóñòð³àëüíîãî Ãåíäåðíîãî Êîì³òåòó ç Ðåêëàìè
15-17 ëþòîãî 2022 ð. â³äáóëàñÿ ùîð³÷íà ñòðàòåã³÷íà ñåñ³ÿ ²íäóñòð³àëüíîãî Ãåíäåðíîãî Êîì³òåòó ç Ðåêëàìè, â ÿê³é âçÿëè ó÷àñòü êåð³âíèêè ðåã³îíàëüíèõ ïðåäñòàâíèöòâ òà þðèñòè.
 ïðîöåñ³ ðîáîòè áóëè ï³äáèò³ ï³äñóìêè ðîáîòè ²ÃÊÐ çà 2021:
1. ðîçãëÿíóòî çâ³òè ðåã³îíàëüíèõ ïðåäñòàâíèöòâ Êîì³òåòó;
2. íà îñíîâ³ âíåñåíèõ çì³í â Çàêîí Óêðà¿íè «Ïðî Ðåêëàìó» âäîñêîíàëåíî çì³ñò òà ñòðóêòóðó åêñïåðòíîãî âèñíîâêó, ÿêèé íàäຠ²ÃÊÐ;
3. ïðåäñòàâëåíî êîìïëåêñ ïðàêòè÷íèõ âïðàâ äëÿ ³ìïëåìåíòàö³¿ â íàâ÷àëüí³ ïðîãðàìè çàêëàä³â îñâ³òè çà òåìîþ «Ïðîòèä³ÿ ïîÿâ³ òà ðîçïîâñþäæåííþ äèñêðèì³íàö³éíî¿ çà îçíàêîþ ñòàò³ â ðåêëàì³»
4. ñôîðìîâàíî ïëàí ðîáîòè Êîì³òåòó íà 2022 ð³ê.
Îðãàí³çàòîðè çàõîäó: ²ÃÊÐ òà FES-Ukraine
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14.02.2022
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Ïðîãðàìà íàóêîâî- ïðàêòè÷í³é êîíôåðåíö³¿ «Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó»
Øàíîâí³ êîëåãè!
Ïðîãðàìà íàóêîâî- ïðàêòè÷í³é êîíôåðåíö³¿ «Ìèíóëå òà Ìàéáóòíº Ìàðêåòèíãó», ÿêà ïðèñâÿ÷åíà ñâÿòêóâàííþ 25-ð³÷÷ÿ Óêðà¿íñüêî¿ Àñîö³àö³¿ Ìàðêåòèíãó. Êîíôåðåíö³ÿ â³äáóäåòüñÿ îíëàéí 22.02.2022 ðîêó ç 10.00 – 16.00. Ïðîïîçèö³¿ ùîäî äîïîâ³äåé òà ïðèâ³òàíü ïðèéìàþòüñÿ!
Ðåºñòðàö³éíà ôîðìà çà ïîñèëàííÿì
Ïðîãðàìà.pdf
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11.02.2022
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Ñåðòèô³êàö³ÿ ìàðêåòîëîã³â
Ó ðàìêàõ ðåàë³çàö³¿ ïðîºêòó ÓÀÌ ³ç ïðîôåñ³éíî¿ ñåðòèô³êàö³¿ çäîáóâà÷³â îñâ³òè 8 ëþòîãî 2022 ð. ñòóäåíòè Ñóìñüêîãî äåðæàâíîãî óí³âåðñèòåòó ñïåö³àëüíîñò³ «Ìàðêåòèíã» ïðåçåíòóâàëè ðåçóëüòàòè ñâî¿õ äîñë³äæåíü òà âì³ííÿ çàñòîñîâóâàòè ñïåö³àë³çîâàíå ïðîãðàìíå çàáåçïå÷åííÿ äëÿ àíàë³çó ñòàòèñòè÷íèõ äàíèõ IBM SPSS Statistics.
Ñòóäåíòè ïîêàçàëè âèñîêèé ð³âåíü âîëîä³ííÿ ïðîãðàìíèì çàáåçïå÷åííÿì òà ïðîäåìîíñòðóâàëè îðèã³íàëüí³ ï³äõîäè äî çàñòîñóâàííÿ ìåòîä³â àíàë³çó äàíèõ. Åêñïåðòè âèñîêî îö³íèëè ¿õí³ âì³ííÿ ³ â³äì³òèëè, ùî âîëîä³ííÿ ïîä³áíèìè íàâè÷êàìè ³ñòîòíî ï³äâèùóº êîíêóðåíòîñïðîìîæí³ñòü ôàõ³âö³â íà ðèíêó ïðàö³.
³äòàê, îòðèìàííÿ ñåðòèô³êàò³â «Ìåíåäæåðà ç ìàðêåòèíãîâèõ äîñë³äæåíü» º ÷óäîâèì êðîêîì ó ñôåðó ïðîôåñ³éíîãî ìàðêåòèíãó! ³òàºìî é áàæàºìî ïîäàëüøîãî ïðîôåñ³éíîãî çðîñòàííÿ!
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04.02.2022
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Ùîð³÷íà ñòðàòåã³÷íà ñåñ³ÿ "Êîíñîë³äàö³ÿ çóñèëü ²ÃÊÐ, ÄÏÑÑ, ÃÎ òà ñóää³â ùîäî ïîïåðåäæåííÿ ïîÿâè ñåêñèñòñüêî¿ ðåêëàìè" (31 ñ³÷íÿ ïî 2 ëþòîãî 2022 ðîêó, ñ. Ïîëÿíèöÿ)
Çàõ³ä îðãàí³çîâàíî Öåíòðàëüíèì ñåêðåòàð³àòîì ²ÃÊÐ â ïàðòíåðñòâ³ ³ç Ïðåäñòàâíèöòâîì Ôîíäó ³ìåí³ Ôð³äð³õà Åáåðòà â Óêðà¿í³.
Áóëî ïðåçåíòîâàíî ï³äñóìêè ðîáîòè ²ÃÊÐ òà ÄÏÑÑ çà 2021 ð³ê, ïðåäñòàâëåíî ðåçóëüòàòè äîñë³äæåííÿ "Ñòàâëåííÿ íàñåëåííÿ Óêðà¿íè äî äèñêðèì³íàö³éíî¿ çà îçíàêîþ ñòàò³ ðåêëàìè", ðîçãëÿíóòî çì³ñò çì³í ó çàêîí³ Óêðà¿íè "Ïðî ðåêëàìó", ùî âñòóïèëè â ñèëó 08.01.2022, ïðåäñòàâëåíî òà ïðîàíàë³çîâàíî ðåàëüí³ âèïàäêè áîðîòüáè ³ç ðîçïîâñþäæåííÿì äèñêðèì³íàö³éíî¿ çà îçíàêîþ ñòàò³ ðåêëàìè â Óêðà¿í³ ïðîòÿãîì 2021 ðîêó (â³ä âèÿâëåííÿ ðåêëàìè äî íàêëàäàííÿ øòðàôíèõ ñàíêö³é òà çíÿòòÿ òàêî¿ ðåêëàìè)
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