Haier Europe was one of the first large groups to embrace the concept today known as Sustainable Development. After years of work, the timeframe shifted beyond the normal limits for return on a financial investment, seeking to define and implement a policy that was not only linked with the more “traditional” aspects of Environment and Safety but also included a focus on Social Responsibility. On this last front, Haier Europe bases all its relationships with its stakeholders and consumers, suppliers, in-house staff and communities on ethical fairness, financial transparency and social sustainability, including Business Ethics, Social Responsibility and Communication.