Find out how the largest Russian hotel chain has significantly increased
the number of bookings through the company's official website
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1
Task
We had an interesting but challenging task:
- Create an effective (in terms of conversion) and at the same time user-friendly booking interface
- Divide the site into 2 sites: European (for hotels in Austria and Germany) and Russian (for Russian guests)
- Integrate the official website of the company with booking systems, thereby ensuring maximum automation of the entire booking process
2
Reservation
Together with the Digital AZIMUT Hotels department, we designed a booking interface that consists of several simple steps.
3
Main page
1. Authorization
With AZIMUT Hotels, users have the opportunity to manage their reservation.
There is also a loyalty program available for regular customers — the AZIMUT Bonus loyalty program.
2. Booking form
The first step in the reservation chain is choosing the date of arrival, departure, and indicating the number of guests. In addition to the functionality of this form, we were challenged to ensure the visibility of the form on the first screen of the front page.
3. Special offers
4. AZIMUT Bonus Program
AZIMUT Bonus is an updated loyalty program with which guests can receive discounts and accumulate points for accommodation in hotels of the network. After authorization, program participants get access to exclusive prices and offers of AZIMUT Bonus.
5. News
6. Concise footer
Contains a subscription form and links to AZIMUT Hotels.
4
Adaptability
The presence of an adaptive version is a necessary condition for an effective site.
We have developed more than 60 adaptive design templates to make it possible to book
from the mobile version of the site.
The booking process has been deliberately simplified in order to increase conversion.
We have developed more than 60 adaptive design templates to make it possible to book
from the mobile version of the site.
The booking process has been deliberately simplified in order to increase conversion.
5
Hotels on the map
Displaying hotels on a map is
a quick and convenient way to search for hotels
based on location, price and ratings.
a quick and convenient way to search for hotels
based on location, price and ratings.
Extensive network geography is one
of the advantages of the largest Russian hotel chain.
of the advantages of the largest Russian hotel chain.
AZIMUT Отель Воронеж
от 2100 ₽
A-ОТЕЛЬ Брно Воронеж
от 2100 ₽
6
Language versions of the site
AZIMUT Hotels is the largest hotel chain in Russia, which today
includes 37 hotels in Russia, Germany, Austria and Israel. Hotel doors are open not only
for Russian-speaking guests.Understanding this, we have created several language versions for the site.
The structure of the site is built in such a way so that in the future you can expand the number of language versions.
includes 37 hotels in Russia, Germany, Austria and Israel. Hotel doors are open not only
for Russian-speaking guests.Understanding this, we have created several language versions for the site.
The structure of the site is built in such a way so that in the future you can expand the number of language versions.
ru
en
de
ch
he
ko
7
Automation
of the booking process
of the booking process
After analyzing the internal information systems, we integrated the site
with the reservation systems on which the hotels of the chain operate. The site architecture
is built in such a way that in the future it was possible to integrate
the site with other systems.
with the reservation systems on which the hotels of the chain operate. The site architecture
is built in such a way that in the future it was possible to integrate
the site with other systems.
Integration allows you to:
- Make an online reservation directly on the site
- Have up-to-date information on available rooms
- Display minimum daily prices and current prices for various dates, rooms
- Minimize the risk of overbooking
Availability Calendar
If there are no rooms available for the selected period, the module will show available rooms for the coming dates. The guest will be able to change the dates of stay and book a room.
If there are no rooms available for the selected period, the module will show available rooms for the coming dates. The guest will be able to change the dates of stay and book a room.
Various payment methods
Under conditions of high competition in the hotel business, most hotels offer a wide variety of payment options for reservations and other services provided to the client.
Under conditions of high competition in the hotel business, most hotels offer a wide variety of payment options for reservations and other services provided to the client.
8
Results
On average
the site makes more than
the site makes more than
0
bookings/hour
Conversion
increased from 0,5% to
increased from 0,5% to
0
%
The record number of bookings
on the site is more than
on the site is more than
0
/day
There are: European, Russian
and the Israeli version of the site
and the Israeli version of the site
0
versions of the site
Sites are translated
and support
and support
0
language versions
Was successfully completed
integration with
integration with
0
external services
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