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Visit our local website for more offerings and information in your country. GfK ENGLISH GLOBAL WEBSITE Stay on global website If you know what sold this Black Friday, you’ll win in the weeks ahead It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year. If you know your customer, you can adapt and win. Peak Season Report 2020: Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report. Know how sustainability concerns impact shopping behavior Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report. Get the report If you know how shopping habits changed, you can drive future sales. The global pandemic forced consumers to rethink old habits and embrace new ones. Have you adjusted your strategies for the shoppers of tomorrow? If you know about cultural change, you can adapt to trends first. Future-proof your plans by predicting how global trends will impact consumer behavior with our TrendKey reports. Localize your e-commerce strategy for global success. Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally. Discover More If you know what sold this Black Friday, you’ll win in the weeks ahead If you know your customer, you can adapt and win. Know how sustainability concerns impact shopping behavior If you know how shopping habits changed, you can drive future sales. If you know about cultural change, you can adapt to trends first. Localize your e-commerce strategy for global success. GfK. Growth from Knowledge For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”. Discover more Featured product gfk newron The power to predict. Supercharge your business strategy with gfknewron Solution Categories Brand Insights Consumer and Shopper Intelligence Marketing Effectiveness Market and Retail Intelligence Media Measurement Success story Samsung Lenovo Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE) How Samsung Spain uses CIE to grow and protect its leading market position Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods Press Releases 17.12.2020 «Чорна п’ятниця» 2020 побила нові рекорди продажів техніки Попри карантинні обмеження у зв’язку із пандемією COVID 19, українці активно купували побутову техніку та електроніку під час акцій «Чорної п’ятниці» та «Кіберпонеділка». Read more 27.04.2020 Українці адаптуються до нових умов життя GfK Ukraine щотижня відстежує дані про роздрібний ринок побутової техніки та електроніки в Україні. Протягом 12-15 тижня 2020 року (16 березня – 12 квітня) споживачі пристосовувалися до нових умов, пов’язаних із пандемією COVID-19 та ізоляцією. Початок карантину призвів до скорочення ринку побутової техніки та електроніки в Україні на 37 відсотків (у порівнянні з попереднім тижнем). Read more 24.04.2020 Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції Починаючи з 9 березня до 5 квітня (11 – 14 тижні 2020 року) GfK відстежує показники продажів роздрібної торгівлі. Read more View all Press Insights 17.12.2020 Infographics Підсумки осінніх розпродажів техніки в Україні GfK Ukraine підводить підсумки продажів побутової техніки та електроніки під час акцій "Чорної п'ятниці" та "Кіберпонеділка" Read more 03.04.2020 Reports Звіт GfK: Шлях крізь кризу – дані від ринку для ринку Дані про ринок побутової техніки та електроніки щотижня, на базі PoS Tracking GfK Ukraine Read more 29.07.2019 News 17% українських онлайн-покупців здійснюють більше 20 покупок на рік: ... В Києві зосередилося стільки ж онлайн-покупців, скільки на всій Півночі країни. Середній дохід шоперів, згідно статистики GfK, склав 5 600 грн, що на 44% більше, ніж у тих, хто не здійснюють покупки в мережі. Онлайн-шопери найбільше купують побутову техніку та електроніку і одяг. Read more 22.03.2019 News Consumer Insights - рішення GfK для дослідження поведінки споживачів GfK розробили низку рішень під загальною назвою Consumer insights, які включають три основні напрямки досліджень: Consumer Journey, Consumer Landscape та Consumer Trends. Read more View all insights contact us Contact us with product, career or other inquiries. About GfK About GfK Supplier Press Contact Quick Links Product portfolio Insights Careers Blog Data partnership Legal Privacy notice Data protection Legal Sitemap Cookie Settings About GfK About GfK Supplier Press Contact Quick Links Product portfolio Insights Careers Blog Data partnership Legal Privacy notice Data protection Legal Sitemap Cookie Settings CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2020. All rights reserved By Role By Industries By Solutions View all Marketing Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics. Sales The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact. Pricing Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities. Product Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe. Category Management Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics. Supply Chain Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends. Business Intelligence Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions. Technology and Durables Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector. Retail Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization. Media and Entertainment State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media. Consumer Goods Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased. Automotive Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity. Financial Services Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions. Market and Retail Intelligence We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution. Brand Insights Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand. Marketing and Sales Effectiveness Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time. Consumer and Shopper Intelligence Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales. Media Measurement Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.