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Visit our local website for more offerings and information in your country. GfK ENGLISH GLOBAL WEBSITE Stay on global website If you know what sold this Black Friday, you’ll win in the weeks ahead It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year. If you know what sold this Black Friday, you’ll win in the weeks ahead It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year. If you know your customer, you can adapt and win. Peak Season Report 2020: Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report. Know how sustainability concerns impact shopping behavior Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report. Get the report If you know how shopping habits changed, you can drive future sales. The global pandemic forced consumers to rethink old habits and embrace new ones. Have you adjusted your strategies for the shoppers of tomorrow? If you know about cultural change, you can adapt to trends first. Future-proof your plans by predicting how global trends will impact consumer behavior with our TrendKey reports. Localize your e-commerce strategy for global success. Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally. Discover More If you know what sold this Black Friday, you’ll win in the weeks ahead If you know what sold this Black Friday, you’ll win in the weeks ahead If you know your customer, you can adapt and win. Know how sustainability concerns impact shopping behavior If you know how shopping habits changed, you can drive future sales. If you know about cultural change, you can adapt to trends first. Localize your e-commerce strategy for global success. GfK. Growth from Knowledge For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”. Discover more Featured product gfk newron The power to predict. Supercharge your business strategy with gfknewron Solution Categories Brand Insights Consumer and Shopper Intelligence Marketing Effectiveness Market and Retail Intelligence Media Measurement Success story Samsung Lenovo Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE) How Samsung Spain uses CIE to grow and protect its leading market position Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods Press Releases 27.04.2020 Українці адаптуються до нових умов життя GfK Ukraine щотижня відстежує дані про роздрібний ринок побутової техніки та електроніки в Україні. Протягом 12-15 тижня 2020 року (16 березня – 12 квітня) споживачі пристосовувалися до нових умов, пов’язаних із пандемією COVID-19 та ізоляцією. Початок карантину призвів до скорочення ринку побутової техніки та електроніки в Україні на 37 відсотків (у порівнянні з попереднім тижнем). Read more 24.04.2020 Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції Починаючи з 9 березня до 5 квітня (11 – 14 тижні 2020 року) GfK відстежує показники продажів роздрібної торгівлі. Read more 03.04.2020 Що турбує українців під час карантину Розповсюдження вірусу COVID-19 та, як наслідок, впровадження карантину в Україні, вочевидь впливає на поведінку людей та споживчі ринки. GfK Ukraine за участі компанії CBR запустила щотижневий моніторинг ринків та споживчої поведінки в Україні. Read more View all Press Insights 03.04.2020 Reports Звіт GfK: Шлях крізь кризу – дані від ринку для ринку Дані про ринок побутової техніки та електроніки щотижня, на базі PoS Tracking GfK Ukraine Read more 29.07.2019 News 17% українських онлайн-покупців здійснюють більше 20 покупок на рік: ... В Києві зосередилося стільки ж онлайн-покупців, скільки на всій Півночі країни. Середній дохід шоперів, згідно статистики GfK, склав 5 600 грн, що на 44% більше, ніж у тих, хто не здійснюють покупки в мережі. Онлайн-шопери найбільше купують побутову техніку та електроніку і одяг. Read more 22.03.2019 News Consumer Insights - рішення GfK для дослідження поведінки споживачів GfK розробили низку рішень під загальною назвою Consumer insights, які включають три основні напрямки досліджень: Consumer Journey, Consumer Landscape та Consumer Trends. Read more 22.03.2019 News Consumer journey: від вибору продукту до покупки та досвіду ... GfK розробили низку рішень під загальною назвою Consumer insights, які включають три основні напрямки досліджень: Consumer Journey, Consumer Landscape та Consumer Trends. Read more View all Insights contact us Contact us with product, career or other inquiries. 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