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Visit our local website for more offerings and information in your country. GfK ENGLISH GLOBAL WEBSITE Stay on global website If you know how shopping habits changed, you can drive future sales. The global pandemic forced consumers to rethink old habits and embrace new ones. Have you adjusted your strategies for the shoppers of tomorrow? If you know about cultural change, you can adapt to trends first. Future-proof your plans by predicting how global trends will impact consumer behavior with our TrendKey reports. Know how sustainability concerns impact shopping behavior Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report. Get the report If you know what’s selling today, you can seize busy tomorrows. Don’t miss our on-demand webinar for the latest intelligence and expert insight into what’s happening across the tech and durables markets. Disruption, Acceleration, Data Overload "Companies need to be able to identify key signals from data noise - faster than ever." Peter Feld, CEO, GfK | IFA 2020 Technical Consumer Goods market proves its resilience to the pandemic GfK and gfu Consumer & Home Electronics GmbH share insights on the latest global Consumer and Home Electronics market development in the first half of 2020. Get inside the mind of your consumer From trigger to drivers to decisions; diving deeper into purchase behavior insights will ensure smarter, faster business decisions. Discover More If you know how shopping habits changed, you can drive future sales. If you know about cultural change, you can adapt to trends first. Know how sustainability concerns impact shopping behavior If you know what’s selling today, you can seize busy tomorrows. Disruption, Acceleration, Data Overload Technical Consumer Goods market proves its resilience to the pandemic Get inside the mind of your consumer GfK. Growth from Knowledge For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”. Discover more Featured product gfk newron The power to predict. Supercharge your business strategy with gfknewron Solution Categories Brand Insights Consumer and Shopper Intelligence Marketing Effectiveness Market and Retail Intelligence Media Measurement Success story Samsung Lenovo Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE) How Samsung Spain uses CIE to grow and protect its leading market position Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods Press Releases 27.04.2020 Українці адаптуються до нових умов життя GfK Ukraine щотижня відстежує дані про роздрібний ринок побутової техніки та електроніки в Україні. Протягом 12-15 тижня 2020 року (16 березня – 12 квітня) споживачі пристосовувалися до нових умов, пов’язаних із пандемією COVID-19 та ізоляцією. Початок карантину призвів до скорочення ринку побутової техніки та електроніки в Україні на 37 відсотків (у порівнянні з попереднім тижнем). Read more 24.04.2020 Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції Починаючи з 9 березня до 5 квітня (11 – 14 тижні 2020 року) GfK відстежує показники продажів роздрібної торгівлі. Read more 03.04.2020 Що турбує українців під час карантину Розповсюдження вірусу COVID-19 та, як наслідок, впровадження карантину в Україні, вочевидь впливає на поведінку людей та споживчі ринки. GfK Ukraine за участі компанії CBR запустила щотижневий моніторинг ринків та споживчої поведінки в Україні. Read more View all Press contact us Contact us with product, career or other inquiries. 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All rights reserved By Role By Industries By Solutions View all Marketing Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics. Sales The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact. Pricing Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities. Product Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe. Category Management Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics. Supply Chain Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends. Business Intelligence Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions. Technology and Durables Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector. 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We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions. Market and Retail Intelligence We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution. Brand Insights Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand. Marketing and Sales Effectiveness Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time. Consumer and Shopper Intelligence Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales. Media Measurement Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.