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GfK. Growth from Knowledge | GfK Global

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Disruption, Acceleration, Data Overload

"Companies need to be able to identify key signals from data noise - faster than ever."

Peter Feld, CEO, GfK | IFA 2020
Talking Tech: Understand today, plan for peak weeks ahead

Don’t miss our on-demand webinar for the latest intelligence and expert insight into what’s happening across the tech and durables markets.
Technical Consumer Goods market proves its resilience to the pandemic

GfK and gfu Consumer & Home Electronics GmbH share insights on the latest global Consumer and Home Electronics market development in the first half of 2020.
#IFA20 closing remarks

“Brands that continued to launch new products and features during the 2008/09 crisis increased their brand share in the long run."

Warren Saunders, President Strategic Accounts
Changes in purchasing behaviors… and what happens next?

“Our new reality demands much faster responsiveness, to defend and gain market share.”

Sean O’Neil, CPO, GfK | IFA 2020.
Know how sustainability concerns impact shopping behavior

Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.
Get inside the mind of your consumer

From trigger to drivers to decisions; diving deeper into purchase behavior insights will ensure smarter, faster business decisions.

Disruption, Acceleration, Data Overload
Talking Tech: Understand today, plan for peak weeks ahead
Technical Consumer Goods market proves its resilience to the pandemic
#IFA20 closing remarks
Changes in purchasing behaviors… and what happens next?
Know how sustainability concerns impact shopping behavior
Get inside the mind of your consumer

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GfK. Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.

Solution Categories

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Orig:https://cdn2.hubspot.net/hubfs/6710488/Dev%20Images/Home%20Icons/Consumer%20%26%20Shopper%20Intelligence.svg Consumer & Shopper Intelligence

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Effectiveness

Market and

Retail Intelligence

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Success story

Samsung

Lenovo

Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE)

How Samsung Spain uses CIE to grow and protect its leading market position
Mastering tactical business decision making with GfK´s weekly data

How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods

Press Releases

27.04.2020

Українці адаптуються до нових умов життя

GfK Ukraine щотижня відстежує дані про роздрібний ринок побутової техніки та електроніки в Україні. Протягом 12-15 тижня 2020 року (16 березня – 12 квітня) споживачі пристосовувалися до нових умов, пов’язаних із пандемією COVID-19 та ізоляцією. Початок карантину призвів до скорочення ринку побутової техніки та електроніки в Україні на 37 відсотків (у порівнянні з попереднім тижнем).
Read more
24.04.2020

Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції

Починаючи з 9 березня до 5 квітня (11 – 14 тижні 2020 року) GfK відстежує показники продажів роздрібної торгівлі.
Read more
03.04.2020

Що турбує українців під час карантину

Розповсюдження вірусу COVID-19 та, як наслідок, впровадження карантину в Україні, вочевидь впливає на поведінку людей та споживчі ринки. GfK Ukraine за участі компанії CBR запустила щотижневий моніторинг ринків та споживчої поведінки в Україні.
Read more

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About GfK
About GfK
Supplier
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Insights
Careers
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Privacy notice
Data protection
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About GfK
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- Press
- Contact
Quick Links
- Product portfolio
- Insights
- Careers
- Blog
- Data partnership
Legal
- Privacy notice
- Data protection
- Legal
- Sitemap

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Product

Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe.

Category Management

Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics.

Supply Chain

Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.

Business Intelligence

Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning.

We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.
Technology and Durables

Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.

Retail

Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization.

Media and Entertainment

State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media.

Consumer Goods

Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased.

Automotive

Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.

Financial Services

Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition.

We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.
Market and Retail Intelligence

We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.

Brand Insights

Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand.

Marketing and Sales Effectiveness

Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time.

Consumer and Shopper Intelligence

Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales.

Media Measurement

Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns.

We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.

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Life@GfK

About GfK

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GfK offices around the world

GfK facts and figures

Disruption, Acceleration, Data Overload

Talking Tech: Understand today, plan for peak weeks ahead

Technical Consumer Goods market proves its resilience to the pandemic

#IFA20 closing remarks

Changes in purchasing behaviors… and what happens next?

Know how sustainability concerns impact shopping behavior

Get inside the mind of your consumer

GfK. Growth from Knowledge

The power to predict. Supercharge your business strategy with gfknewron hbspt.cta._relativeUrls=true;hbspt.cta.load(2405078, '92b87d87-2a5b-48b1-a49f-cf836ba2f123', {});

Solution Categories

Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE) How Samsung Spain uses CIE to grow and protect its leading market position hbspt.cta._relativeUrls=true;hbspt.cta.load(2405078, '36eed2fa-0d45-4d55-87b3-62dfa42d5acd', {});

Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods hbspt.cta._relativeUrls=true;hbspt.cta.load(2405078, 'c9767021-6304-4082-adff-06d520b194d3', {});

Press Releases

Українці адаптуються до нових умов життя

Споживачі в Європі звернулись до технологій, щоб працювати, їсти та розважатись під час ізоляції

Що турбує українців під час карантину

Marketing

Sales

Pricing

Product

Category Management

Supply Chain

Business Intelligence

Technology and Durables

Retail

Media and Entertainment

Consumer Goods

Automotive

Financial Services

Market and Retail Intelligence

Brand Insights

Marketing and Sales Effectiveness

Consumer and Shopper Intelligence

Media Measurement

The power to predict.

Supercharge your business strategy with gfknewron

Plan strategy and tactics with GfK’s Consumer Insights Engine (CIE)

How Samsung Spain uses CIE to grow and protect its leading market position

Mastering tactical business decision making with GfK´s weekly data

How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods