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⚠️ JavaScript is disabled in your browser. Please turn it on. [/global/en/home/] Our story Our products Enjoy responsibly Sponsorships Campaigns Our story Our products Enjoy responsibly Sponsorships Campaigns Where are you located? close Global Africa Americas Asia Pacific Europe Middle East Featured items Campaigns Back to the Bars Discover more UEFA Champions League | The Wait The wait is over Discover more Campaigns Ode to Close Discover more Our story Welcome to the world of Heineken® Discover more Back to the Bars (Current slide) The wait is over (Current slide) Ode to Close (Current slide) Welcome to the world of Heineken® (Current slide) Previous item Next item Our Story Born in Amsterdam, raised by the world Our History A rich taste; an even richer history. Discover how we got to where we are today. The best beer is brewed in a better world Sustainability Business has a big role to play in being a positive force for change. For us, this is what being a sustainable company is all about. Pure Malt Quality The brewing process It takes 28 days to brew a Heineken. Quality takes time, it's worth it. Our products The Original Always refreshing to see something you recognise. Cold, fresh, high quality Heineken. Enjoyed near and far since 1873. Discover more See all our products Heineken 0.0 No alcohol, 100% Heineken. We are proud of our Heineken 0.0. Brewed with devotion and our heritage knowledge of beer. Discover more See all our products The Sub The smooth way to dispense beers. Freshly brewed beers from all over the world are now available at your home! Discover more See all our products The Original (Current slide) Heineken 0.0 (Current slide) The Sub (Current slide) Previous item Next item ENJOY RESPONSIBLY Encouraging Responsibility Responsible Consumption is key for us. We have two different ways we champion it. One is on the road – the other off it. First, we know that accidents don’t just happen on the road. That’s why we encourage responsible consumption, whether you are driving or not. Next is we believe that the better driver is always the one who doesn’t drink. Discover how CAMPAIGNS & SPONSORSHIPS The Magic of Heineken® Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. The Heineken voice is witty, intelligent and speaks in a refreshing tone. Our vision is positive and yes, a bit cheeky at times. One thing is for sure, each campaign is a 100% Heineken. Enjoy! UEFA Champions League | The Wait Sponsorships The good thing about waiting is when it ends That moment you couldn't have a beer... Now you can HEINEKEN 0.0 Great taste, zero alcohol More than a Race Formula 1 Behind each driver, there's a great team. When You Drive Never Drink Enjoy responsibly Even one beer is one too many. Back to the Bars campaigns #SocializeResponsibly to keep the bars open Navigation Our story Our products Enjoy responsibly Sponsorships Our campaigns Cookie policy Terms and conditions Privacy policy FAQ Social Facebook Twitter Instagram Youtube