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GfK. Growth from Knowledge

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Get inside the mind of your consumer

From trigger to drivers to decisions; diving deeper into purchase behavior insights will ensure smarter, faster business decisions.
Navigate to the new normal with FMCG shopper insights

Navigate to the New Normal with FMCG shopper insights that identify opportunities and mitigate risks - #MasterTheCrisis
Evaluate your channel strategy with GfK Distribution Radar

Evaluate your channel strategy now and recover quickly in the ‘new normal’ landscape
Tap into the tactical power of weekly POS insights.

Frequent insights into sell-out performance lets sales, marketing and product teams act quickly to optimize promotions, launches and exploit seasonal events.
Localize your e-commerce strategy for global success.

Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.
Navigate the new abnormal

Access unparalleled market intelligence on what’s driving the post-lockdown economy, to plan with confidence. #MasterTheCrisis

Get inside the mind of your consumer
Navigate to the new normal with FMCG shopper insights
Evaluate your channel strategy with GfK Distribution Radar
Tap into the tactical power of weekly POS insights.
Localize your e-commerce strategy for global success.
Navigate the new abnormal

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GfK. Growth from Knowledge

For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”.

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30.07.2020

International book market: first half results between double-digit losses and positive signs

These are GfK Entertainment findings on the international book market.
Read more
23.07.2020

Reduction in value-added tax (VAT) supports rapid recovery of consumer climate in Germany

These are the results of the GfK consumer climate study Germany for July 2020.
Read more
25.06.2020

Consumer climate in Germany continues to recover: Consumer activity reawakens after shock

These are the results of the GfK consumer climate study Germany for June 2020.
Read more

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About GfK
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Privacy notice
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The power to predict. Supercharge your business strategy with gfknewron hbspt.cta._relativeUrls=true;hbspt.cta.load(2405078, '92b87d87-2a5b-48b1-a49f-cf836ba2f123', {});

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Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods hbspt.cta._relativeUrls=true;hbspt.cta.load(2405078, 'c9767021-6304-4082-adff-06d520b194d3', {});

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Mastering tactical business decision making with GfK´s weekly data

How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods