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, en &countries99=countriesUkraine [/home?hsLang=en] Products Insights Articles Blog Events Infographics News Reports Videos Webinars White papers Data Partnership Careers Search for jobs Our Teams Featured Locations Life@GfK About GfK About GfK Our executive leadership team Our social charter Our code of conduct Our heritage GfK offices around the world GfK facts and figures Press Contact English Chinese Deutsch (German) English - United Kingdom English - United States Español (Spanish) Français (French) Italiano (Italian) Polski (Polish) Русский (Russian) 한국어 (Korean) 日本語 (Japanese) EN English Chinese Deutsch English - United Kingdom English - United States Español Français Italiano Polski Русский 한국어 日本語 Products Role Marketing Sales Pricing Product Category Management Supply Chain Business Intelligence Industries Technology and Durables Retail Media and Entertainment Consumer Goods Automotive Financial Services Solutions Market and Retail Intelligence Brand Insights Marketing and Sales Effectiveness Consumer and Shopper Intelligence Media Measurement View All Insights Articles Blog Events Infographics News Reports Videos Webinars White papers View All Data Partnership Careers Search for jobs Our Teams Featured Locations Life@GfK View All About GfK About GfK Our executive leadership team Our social charter Our code of conduct Our heritage GfK offices around the world GfK facts and figures View All Press Contact How changes in consumer behavior impact the tech and durables sector Join our on-demand webinar for an exclusive preview of our latest insights on trends driving consumer choices during the crisis and beyond. Watch now Consumer decision-making is changing. Gain intelligence on attitudes, buying behaviors and retail performance with the world’s richest tech and durables insights. Get exclusive access now Navigate the new abnormal Access unparalleled market intelligence on what’s driving the post-lockdown economy, to plan with confidence. #MasterTheCrisis Go to Resource Center Navigate to the new normal with FMCG shopper insights Navigate to the New Normal with FMCG shopper insights that identify opportunities and mitigate risks - #MasterTheCrisis Learn More Evaluate your channel strategy with GfK Distribution Radar Evaluate your channel strategy now and recover quickly in the ‘new normal’ landscape Learn More Tap into the tactical power of weekly POS insights. Frequent insights into sell-out performance lets sales, marketing and product teams act quickly to optimize promotions, launches and exploit seasonal events. Discover More Localize your e-commerce strategy for global success. Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally. Discover More How changes in consumer behavior impact the tech and durables sector Consumer decision-making is changing. Navigate the new abnormal Navigate to the new normal with FMCG shopper insights Evaluate your channel strategy with GfK Distribution Radar Tap into the tactical power of weekly POS insights. Localize your e-commerce strategy for global success. GfK. Growth from Knowledge For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”. Discover more Featured product gfknewron The power to predict. Supercharge your business strategy with gfknewron Solution Categories Brand Insights Consumer and Shopper Intelligence Marketing Effectiveness Market and Retail Intelligence Media Measurement Success story Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods Press Releases 25.06.2020 Consumer climate in Germany continues to recover: Consumer activity reawakens after shock These are the results of the GfK consumer climate study Germany for June 2020. Read more 04.06.2020 Germans spend proportionally less than other Europeans on brick-and-mortar retail These are GfK findings on European retail in 2019. Read more 27.05.2020 Consumer climate in Germany recovers slightly after COVID-19 shock These are the results of the GfK consumer climate study Germany for May 2020. Read more VIEW ALL PRESS contact us Contact us with product, career or other inquiries. About GfK About GfK Supplier Press Contact Quick Links Product portfolio Insights Careers Blog Data partnership Legal Privacy notice Data protection Legal Sitemap About GfK About GfK Supplier Press Contact Quick Links Product portfolio Insights Careers Blog Data partnership Legal Privacy notice Data protection Legal Sitemap CLIENT PORTALS Subscribe to GfK Insights SUBSCRIBE NOW Copyright © 2020. All rights reserved By Role By Industries By Solutions View All Marketing Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics. Sales The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact. Pricing Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities. Product Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe. Category Management Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics. Supply Chain Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends. Business Intelligence Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer, and competitive intelligence to improve your planning. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions. Technology and Durables Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector. Retail Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience, and personalization. Media and Entertainment State-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with media content on individual channels and cross-media. Consumer Goods Influence purchasing decisions during any—and all—phases of the product life cycle. Link why shop, with what was bought, and how it was purchased. Automotive Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity. Financial Services Understand consumers to transform their experience. Harness technology and innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs. the competition. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions. Market and Retail Intelligence We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution. Brand Insights Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand. Marketing and Sales Effectiveness Our suite of marketing and sales effectiveness solutions cuts through the noise to deliver clear and actionable insights so you can ensure your brand and business succeed—every time. Consumer and Shopper Intelligence Understand consumers and shoppers with our proprietary data sources and advanced analytics. Identify values and motivations, paths to purchase and sales triggers that inform strategy and maximize sales. Media Measurement Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where, and how they engage with content so brands can maximize ad campaigns. We haven’t just changed the rules. We’ve reinvented the game. Experience power of predictions You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.