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MediaHead [/] Home Blog MEDIAHEAD IS AN ADVERTISING AGENCY OF SMART PLANNING. Mediahead is a media and communication agency that maximizes clients’ efforts in achieving business results with innovative media possibilities & individual approach in media market. + 23% Amount of class visitors grew - 14% Bounce rate 434 216 Amount of clicks + 217% Growing fans with the same budget per year + 226% VK + 184% FB + 43% Brand search rate - 18% CPC per year + 25% Amount of calls + 76% Brand peals search rate + 55% Positive feedback 8,3% ROI Task British Council is one of the most successful English schools in Kyiv. Also, this is a high-powered online resource which engages over 1.6 million Ukrainians every year as well. Agency tasks were to create online campaign informing users about a free online learning program and to increase the number of students in offline classes. Solution We created the unique performance-based marketing campaign that got 434216 clicks, 165227 viral visits. Average time spent on site reached 6 minutes and 10 seconds. The number of students in offline classes increased by 23%. Data + 23% Amount of class visitors grew - 14% Bounce rate 434 216 - amount of clicks 165 227 - Viral visits 6:10 - Mins. on site Task LG Electronics is one of the biggest electronics companies worldwide. The brand fans love innovations and high-technology products. Agency task was to develop a social media strategy that would engage opinion leaders, increase brand awareness, build brand loyalty and increase the number of followers in social media. Solution We realized several digital campaigns and supported the community with content revealing brand preferences. The number of social media followers increased by 217%. The unique audience coverage of our campaign was 12 million views, also it got 875355 viral video views and 2063901 website visits. Data + 217% growing fans in social networks with the same budget per year + 226% VK + 184% FB 12 000 000 - unique audience coverage 875 355 - viral video views 2 063 901 - website visits Task Rehau is a world leading system and service provider for polymer-based solutions in construction, automotive and industry. Also, it’s one of the biggest windows manufacturers in Ukraine. Agency had three tasks: to build successful online development strategy, to build brand loyalty and to increase offline sales. Solution We created and realized two development strategies and unique performance-based marketing model. As a result, brand's search rate increased by 43%, calls number increased by 25%. The unique audience coverage of our campaigns was 14 million views, with 2253734 video views. Average time spent on site reached 4 minutes and 5 seconds. Data + 43% Brand search rate - 18% CPC per year + 25% Amount of calls 14 000 000 - unique audience coverage 2 253 734 - video views 4:05 - Mins. on site Task Abbott is an American worldwide health care company. It has a broad range of branded generic pharmaceuticals, medical devices, diagnostics, and nutrition products. Our team faced several tasks: to build online development strategy, to build brand loyalty in Ukraine, to increase the number of sales online and offline. Solution We developed and realized online media strategy, optimized and strengthened TV and Internet advertising campaigns. In addition to this, we built a sales tracking system for online and offline channels. As a result, brand's search rate increased by 76%, positive feedback index increased by 55% Data + 76% Brand peals search rate + 55% Positive feedback 8,3% - ROI 2% - online sale 7,4% - offline sale Our expertise We create digital experience for brands and company by using strategy and media. Strategy Exceptional digital projects start with a solid strategy. Research, competitor review, target group understanding and trend exploration help us to uncover how your brand should behave in the digital landscape and identify the best opportunities. Technology We see technology as a creative discipline. No matter what it's about web development, mobile solutions or digital product development, we know how to use state-of-the-art technologies to bring sophisticated digital products to life. Creativity We are idea-driven, working with a strong focus on user experience. Our projects should engage your audience, we want to create wonderful digital things that people love to be part of and use. That's what your brand and audience deserve. Performance We build extensive shopping experiences for all our clients. In order to do this, we translate research results and establish clear marketing and business strategies with a goal, such as raising brand awareness, shaping brand perception, and engaging users. {{ formitem.title }} {{ message | trans }} {{ error | trans }} {{ formitem.data.submitButton | trans }} {{{ thankyou }}} Our Address MEDIAHEAD 6, Dehtiarna St. Second floor, office Kyiv, Ukraine + 38 067 103 02 80 info@mediahead.com.ua MediaHead + 38 067 103 02 80 info@mediahead.com.ua Igor Potievsky Managing Partner + 38 067 235 44 36 igor.potievsky@mediahead.com.ua Home Blog