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PPC Specialist

What your major goal is:
Promoting OWOX BI products worldwide, especially in the markets of the USA, Europe, and SEA.
You’ll get the chance to boost the number of leads from paid channels, and to introduce a strategy to scale up lead generation sticking to the acceptable costs. Our SEO/PPC expert will thoroughly assist you in all ways necessary.

What your main tasks are:

  • Running and optimizing paid search campaigns for our products;
  • Adding up display and retargeting campaigns to the search ones;
  • Constantly improving CPA according to the proper metrics;
  • Cognitive and proactive PPC management and improvement for growth and performance;
  • Creating and implementing single and multi-variant tests to provide better campaign performance;
  • Understanding business goals and interpreting them into the strategy of digital marketing.

What the expect from a successful candidate:

  • Consistency in completing tasks;
  • Ability to deliver ideas in plain English;
  • Skills of communicating effectively;
  • 3 to 5 years of managing paid search advertising (Google Ads, Yandex.Direct, Bing Ads, Facebook Ads);
  • Deep knowledge of the paid search ecosystem along with the tools;
  • Previous experience in conversion rate optimization and LP optimization;
  • Experience in conducting A/B tests and evaluating their results, using statistical methods of analysis.

The qualities of a successful candidate:

  • Certificates in AdWords, Google Analytics;
  • Experience in B2B SaaS (Western markets preferrably);
  • Experience in setting up GTM and Google Analytics from scratch and fine-tuning experience;
  • Experience in working with task managers (tp, atlassian etc.);
  • Ability to write with good taste;
  • Willingness to go the extra mile — (looking for new ways to drive even more profit from your PPC campaigns);
  • Strong skills in Microsoft Excel: pivot tables, Vlookups and chart building;
  • Teamwork skills, prioritizing and organizing multiple tasks;
  • Experience in SEO optimization.

What we offer:

  • Exciting tasks and proper marketing budget;
  • Assistance in design and development for your projects;
  • Working with major CIS and overseas retailers, using Big Data;
  • Ability to be the first to try the newest Google Analytics features;
  • Colossal opportunities for professional growth.
 

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