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[https://www.owox.com/] Where Data Makes Sense Sign In or 14-Day Free Trial Products Overview Pipeline Attribution Smart Data New Features Pricing Professional Services Overview Onboarding Measurement Planning Consulting Training Google Marketing Platform Overview Analytics 360 Data Studio 360 Optimize 360 Learn Overview Blog Events Documentation Company Overview Customers Contacts Press Kit Sign in 14-Day Free Trial Blog Articles Use cases Success stories Documentation In this section you can find technical specifications and recommendations for the use of all our products Changelog Description of the new versions of the products and recommendations for implementation. How to start working faster, higher, stronger. Popular materials The most interesting in user opinion #Articles #Analytics Funnel Based Attribution Model The attribution model used in your project is at the heart of evaluating your advertising channels and managing the marketing budget. Therefore the quality and reliability of the attribution model have a direct effect on the implementation of the sales plan and overall business growth. #Articles #Analytics From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the number of unique visitors, average order value, conversion rate etc. Web analytics systems are aimed to help track those indicators, analyze them and make decisions. In this article, we’ll take an indepth look on how to set up the most popular web analytics system: Google Analytics. #Articles #Analytics Google Data Studio Dashboard Template by OWOX BI If you work with data, and want to find out how to get informative reports with all the information on your fingertips, here’s the solution. #Articles #Analytics #IT Advantages and limitations of Google Analytics API If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time, we have collected information about all the benefits and limitations. #Articles #Analytics Custom domain for Google analytics data collection This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com #Use cases #IT How JavaScript errors impact conversion rate A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major browser. If a report could show you that there was an increase in the number of JavaScript errors on a certain page type or from people using a certain browser version, would it help you fix them #Use cases #IT How page load time impacts conversion rate Both users and businesses want website pages to load faster. But how to determine which pages have problems? And the most important, what is the problem — is it too much content or a slow server response? #Use cases #Marketing How to import cost data into Google Analytics All your revenue data is collected in the Google Analytics account. But, by default you can only analyze the Google-campaigns ROI, as the data for the other campaigns is missing in Google Analytics. #Use cases #UX #Analytics #Marketing How to measure advertising efficiency by product category For sure, you know what income is brought by each of the product categories. But do you know how much you spend on advertising for each of these categories? And how does the share of advertising in turnover depend on the vendor and price range? #Use cases #IT How to measure search efficiency Users are not always immediately land on the particular product page on your site. Often, the future customer knows what he wants and is looking for the products through the internal search. So, is there anyone who was looking for something but did not find it? What exactly was he looking for? #Use cases #UX Impact of alternative offers on visitors’ choice This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution analysis by product category, in the context of a landing page. #Use cases #Marketing Measure advertising campaigns from the first view to a purchase Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way to improve advertising campaigns estimation accuracy by analyzing time buyer spends from the first visit to a purchase. #Articles #Analytics Comparison of multi-channel attribution models This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the principles of a more reliable algorithms. The material will be useful to analysts and marketers seeking to develop objective evaluation model of advertising channels. #Use cases #UX Online Merchandising It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and in what blocks should be placed to maximize the effect? Where to place headphones or a hat to increase sales in the category? #Succes stories #Analytics #Marketing Rozetka receives 23% ROI and 18% increase in direct marketing revenue Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market participants forces to make decisions faster. #Use cases #Marketing Should you advertise not-available products? You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords clicks you pay for that lead visitors to a product that is not available? And how much money gets wasted because of it? #Use cases #Marketing The impact of payment and shipping methods on the conversion rate This article describes the method of evaluating the impact of payment and shipping terms of products on the conversion rate. The results are used to improve the conversion rate and products turnover. #Articles #Analytics When Google Analytics 360 is not enough Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many ecommerce projects are facing after implementation when the usage plan and pay-off period have been made. #Articles #IT Who is in control of your data This article describes data processing tasks in eCommerce projects and forms the criteria for quality assessment while working with the projects. #Articles #Analytics Why Do We Need Online Analytics? We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves and the coworkers the main business purpose of analytics and the justified extend of resources invested in its development. #Use cases #UX Online Form Analysis As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the form. But, you also need to know what problems your customers had while filling it out. All articles Documentation Changelog Subscribe to master the secret art of successful analytics Subscribe © 2002–2018, OWOX Inc. United States United States Россия Украина Products BI Smart Data BI Attribution BI Pipeline Analytics 360 Comparison Benefits Resources Pricing Events For partners Company Contact us Expertise Google inside Testimonials Privacy Terms of use Control your data