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[https://www.owox.com/] Blog Success Stories Use Cases Articles News Sign In or 14-Day Free Trial Products Overview Pipeline Attribution Smart Data New Features Pricing Professional Services Overview Onboarding Measurement Planning Consulting Training GA 360 Suite Overview Analytics 360 Data Studio 360 Optimize 360 Learn Overview Blog Events Documentation Company Overview Customers Contacts Press Kit Sign in 14-Day Free Trial Success Stories 04 June 2018 Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates. Most populars Most popular All articles Use cases 25 May 2018 How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager. Use cases 23 May 2018 How to Prepare Your Google Analytics and Other Google Services for GDPR Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics. Success Stories 01 June 2018 Ulmart Improves Internal Analytics Using the Funnel Based Attribution Model Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using funnel based attribution. Articles 22 May 2018 The Ultimate Guide to End-to-End Analytics Lean how to use end-to-end analytics for analysing the data across all your customers’ touchpoints, taking into account even the slightest changes to ads, product, online user... Success Stories 21 May 2018 IQ Option Analyzes Assisted Conversions of AdWords Campaigns Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions. Articles 04 May 2018 What Is GDPR and What You Need to Know about It Learn about new rights and roles in General Data Protection Regulation and how to comply with new data security standards. Articles 03 May 2018 What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords and Yandex.Direct Discover how to automate working with the data from Google Analytics and Yandex.Direct, using two packages that enhance the basic capacities of the R language. Articles 03 May 2018 An Ultimate Guide to Google Analytics Sampling and How to Avoid It What is sampling and what are the reasons behind it? We answer these questions and talk about all the possible ways to avoid sampling in our new blogpost. News 14 April 2018 Updates and Improvements in OWOX BI Attribution Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations... Success Stories 15 March 2018 Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed... Articles 12 March 2018 How to Link Your Google AdWords and Analytics Accounts Discover the benefits of linking Google AdWords and Analytics accounts, and how to enrich your AdWords reports on campaigns and Analytics reports on acquisition Success Stories 01 March 2018 Citrus Improves Sales by Analyzing the Competition Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and... Success Stories 02 March 2018 Darjeeling's Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company's Website before Buying Offline Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases. Articles 24 January 2018 Top 20 Twitter Accounts for Analysts and Marketers Read and enjoy: our favorite Twitter accounts about marketing and web-analytics News 15 January 2018 2017 Results and 2018 Outlook – OWOX BI Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans... Success Stories 03 January 2018 M.video’s Success Story: Evaluating the Impact of Online Advertising on Offline Sales Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels. Articles 04 January 2018 Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints Learn how to accurately integrate online and offline channels your customers are interacting with, and how doing so will benefit your business. Success Stories 21 December 2017 Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126% Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails. Articles 12 December 2017 How to Track Instagram Referrals and Paid Traffic in Google Analytics Learn how you can use Google Analytics to track of Instagram data, including traffic to your website, costs, and conversions. Articles 11 December 2017 Statistics in Web Analytics, or How to Become a True Data Scientist Learn the difference between a Digital Analyst and a Data Scientist, and how to apply statistical methods in A/B testing and user segmentation. Success Stories 17 November 2017 Santehnika-Online's Success Story: How to Improve the Advertising-to-Sales Ratio by 10% Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management. Articles 27 October 2017 How Do I Analyze Competitors’ PPC ads and Why Would I Want to Find out how to start analyzing your competitors' PPC strategy, what to pay attention to, and how to use the information you'll get. Articles 23 October 2017 How To Marry Up Your CRM With Google Analytics Combine data from your CRM/ERP systems and data from Google Analytics for deeper analysis of user behavior and better remarketing. Articles 29 September 2017 How Competitor Prices Affect Conversion Rates and User Behavior In this blogpost, we talk about how and why to monitor competitors' prices. Learn how to create and apply useful reports based on the data about website user behavior,... Secret mailing about analytics Details in the first letter Articles 14 September 2017 How to Create Meaningful Dashboards for Your Facebook Data Find out how to create interactive Google Data Studio reports to track the performance of your Facebook advertising Success Stories 30 August 2017 OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments. Success Stories 17 August 2017 Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19% Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels... Articles 27 July 2017 5 Reasons to Create Reports in Google BigQuery Learn about the common challenges in creating reports with Google Analytics, and how you can overcome them by using Google BigQuery. Success Stories 27 June 2017 boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV. Success Stories 30 May 2017 INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing. Articles 30 May 2017 A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager. Articles 18 May 2017 The Site Is Not Enough: A Guide to Mobile App Analytics In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website analytics and mobile app analytics. Success Stories 14 April 2017 M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories. Success Stories 24 April 2017 Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17% Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids. Articles 29 January 2017 Funnel Based Attribution Model Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns. Articles 30 March 2017 What’s the Deal with Your Direct Traffic, and How to Fix It If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s possible that Google Analytics has... Articles 29 March 2017 Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should work closely together. Articles 31 March 2017 From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the... News 21 February 2017 New Features and Improvements in OWOX BI Attribution The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations... Success Stories 31 January 2017 Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs. News 24 January 2017 Free Trial and Other Changes to Our Pricing Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have. Articles 10 November 2016 Dashboards for business: three examples of practical use In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing specialists, developers, content... Articles 12 December 2016 Google Data Studio dashboard template by OWOX BI If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution. Success Stories 10 November 2016 OWOX BI Pipeline helps Contentmart improve customer experience & engagement Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database. Articles 12 December 2016 How to use UTM tags UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how to append them correctly. Articles 08 November 2016 Declare Independence From Developers With Custom HTML Tags in Google Tag Manager When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier for marketing specialists. Articles 29 September 2016 Optimize 360 proves to be accurate no-coding solution for testing user experience on your site A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can take action faster, evaluate... Articles 12 September 2016 Measuring your ROAS with business intelligence OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI solutions—the tools every entrepreneur... Articles 27 September 2016 How to Handle Repeat Transactions in Google Analytics? In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a solution to this issue. Articles 29 September 2016 Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the specifics of data... Use cases 19 July 2016 Optimizing AdWords campaigns using Smart Goals in Google Analytics At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and... Articles 31 October 2016 How to Evaluate the Cost Efficiency of the Attribution Model Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget. Articles 30 September 2016 How to estimate the additional value of multi-channel attribution In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the mutual impact of advertising... Articles 24 May 2016 Data Security and Access Control in Google Cloud Platform Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct? We’ve answered hundreds... Success Stories 18 March 2016 Rozetka receives 23% ROI and 18% increase in direct marketing revenue Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market... Use cases 21 March 2016 Impact of alternative offers on visitors’ choice This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution... Articles 29 February 2016 Advantages and limitations of Google Analytics API If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time... Articles 11 March 2016 When Google Analytics 360 is not enough Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many... Articles 08 December 2015 Comparison of multi-channel attribution models This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the... Articles 29 January 2016 Funnel Based Attribution Implementation This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI. Let’s talk about... Use cases 21 December 2015 Online Merchandising It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and... Articles 28 August 2015 Why Do We Need Online Analytics? We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves... Use cases 21 December 2015 How to measure advertising efficiency by product category For sure, you know what income is brought by each of the product categories. But do you know how much you spend on advertising for each of these... Use cases 22 July 2015 Should you advertise not-available products? You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords... Use cases 24 June 2015 How JavaScript errors impact conversion rate A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major... Success Stories 24 June 2015 Rozetka increases average order value by 9% and direct marketing revenue by 18% With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns. Use cases 17 March 2016 The Impact of Payment and Shipping Methods on the Conversion Rate This article describes the method of evaluating the impact of payment and shipping terms of products on the conversion rate. The results are used... Articles 24 June 2015 Custom Domain for Google Analytics Data Collection This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com Success Stories 24 June 2015 SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the... Use cases 24 June 2015 Online Form Analysis As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the form. But, you also need to know... Articles 24 June 2015 Who is in control of your data This article describes data processing tasks in eCommerce projects and forms the criteria for quality assessment while working with the projects. In recent years, the... Use cases 29 February 2016 How server errors impact online forms It often happens that a user has successfully passed the sales funnel and pressed the magic button, but oops, a server error occurred. Use cases 21 December 2015 Measure advertising campaigns from the first view to a purchase Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way... Use cases 18 September 2015 How to optimize advertising costs for returning visitors You know the exact percentage of visitors who return to your site. You probably even know how many of these visitors have already made an order on your web site. Success Stories 24 June 2015 Ad-hoc analysis allows Ulmart to increase average revenue on customers interacting with product blocks Ulmart.ru is a highly visited e-Commerce website with several different types of catalogs and merchandising blocks, where users can find a wide range... Use cases 27 January 2016 How to measure search efficiency Users are not always immediately land on the particular product page on your site. Often, the future customer knows what he wants and is looking for the... Use cases 11 March 2016 How page load time impacts conversion rate Both users and businesses want website pages to load faster. But how to determine which pages have problems? Success Stories 24 June 2015 Booking Service Increases Revenue Through Optimization of Advertising Costs Thousands of customers use this service to book flights and hotels every day. Some of them generate more revenue and make bookings more often, some seldom make... Use cases 24 June 2015 How to import cost data into Google Analytics All your revenue data is collected in the Google Analytics account. But, by default you can only analyze the Google-campaigns ROI, as the data for the other campaigns is missing... Our YouTube Live 12 April 2018 Cohort analysis: what it is, how to conduct it, and how to apply the results Live 1 March 2018 How to Stay on Budget Using Google Analytics 360 Live 14 December 2017 How to Avoid and Fix Setup Mistakes in Google Analytics See all videos Subscribe to master the secret art of successful analytics. © 2002–2018, OWOX Inc. United States United States Россия Украина Products BI Smart Data BI Attribution BI Pipeline Analytics 360 Comparison Benefits Resources Pricing Events For partners Company Contact us Expertise Google inside Testimonials Privacy Terms of use Control your data