Data Tracer | E-commerce optimization

Verhovintsa str, 12, Kiev, Ukraine +380977406686 michael.dopira@data-tracer.com Michael.dopira Linkedin [https://www.linkedin.com/pub/michael-dopira/4/840/392] Data Tracer E-commerce optimization Home About company Services Projects Contact MENU CLOSE back SOLUTIONS DEEPER INSIGHTS Data Tracer uses state-of-the-art data analysis techniques to help your business grow. E-COMMERCE Highly professional team with experience in strategic consulting and data mining Tailor-made research Big Data Advanced methods Tangible results SOLUTIONS DEEPER INSIGHTS Data Tracer uses state-of-the-art data analysis techniques to help your business grow. E-COMMERCE Highly professional team with experience in strategic consulting and data mining Tailor-made research Big Data Advanced methods Tangible results Data Tracer approach Huge amount of data is collected by online businesses, but it is rarely used to full extent . There are plenty of hidden patterns and insights that are waiting to be revealed. Data Tracer is aimed at mining the data and revealing the latent trends which can give substantial competitive advantage for your e-business. Data Tracer uses state-of-the-art techniques of data mining and data analysis to produce meaningful and reliable results for various applications. We are constantly improving our algorithms and use innovative tools of data analysis that give the best results to our clients. Our primary specialization is e-commerce and online businesses , but we have also developed tools for email-marketing, FMCG, retail, banking, insurance, car manufacturing and other spheres. Focus of our interest is constantly growing, as there are a lot of spheres where large amount of data is collected, but it is barely analysed Our experience Data analysis — 10 years E-commerce optimization — 8 years Market research — 8 years Business consulting — 6 years Our services Email-marketing optimization The major tasks are increasing the email conversion rates and creation of personalized emails based on preferences of the particular addressee. E-commerce optimization Data-driven analysis can give answers to many key issues that determine effectiveness of e-commerce venture: how to transform visitor into buyer, how to give the most relevant personalized offers to each visitor, how to optimize the promotional activities, etc. Other services Our professionals are capable of analysing different types of data and finding the deeply hidden patterns. Examples of research questions: What is the fair price for the new car model? What is more important for consumers: brand or price of the product? How to win loyal customers? Solutions for online businesses There are vast possibilities for data-driven optimization of online businesses starting from deeper understanding of customers and their preferences and ending with optimal pricing strategy and optimization of contextual advertising expenditures. Usage of advanced data-mining tools gives deeper insights, which create tangible competitive advantage for your business. Learn more Operational efficiency Includes optimization of marketing expenditures, product range tuning, increasing email marketing effectiveness, etc. Market research It is important to monitor the external environment and competitive landscape in order not to miss the major trends Sales impact factors Thorough analysis of customer behaviour on the website helps understand how to transform visitors into buyers Personalized search and offers Algorithms of machine learning give possibility to predict personal preferences of visitors and offer them products that suit them best Customer segmentation Customer base is never uniform. Knowledge of key groups of visitors and buyers is essential for business growth Other solutions Example: Market Price Calculator – the tool that determines the average market price for a specific product from its specification Products and services The company offers effective solutions for online and offline business. We have experience in Big Data analysis and e-commerce optimization (specifically focused on email marketing). Details Email marketing optimization Creation of more effective emails, customized emails for every address, behavioral analysis View details E-commerce solutions Optimized product offering, smart “you might also like” offers, client classification, factors that influence sales. View details Other products Calculation of fair market price, conjoint analysis, time-series analysis, classification and prediction models, etc. View details Our clients We have experience working with large international companies and smaller local companies. Our expertise areas include FMCG, retail, financial sector, beauty products, small&large appliances, travel industry, etc. Advanced analytics. Tailor-made research. Smart optimization.