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Wealth Retail Investors' & Consumers' Survey - The Economic Times
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  • With the ET Wealth RICS Risk & Insurance report, we want you to know your consumers financial literacy, buying experience, channel used to research, purchase or renew financial products and their future intent. These findings present a serious challenge as well as a unique opportunity to the insurance industry.
    Book your copy now
  • ET Wealth Survey Series is an effort to bridge the gap between industry, marketers and consumers. It is a well-researched effort to identify the vacuum that exists in the consumer personal finance space. With ET Wealth Surveys, we want you to know better how your audience earns, spends, invests and saves.
    Book your copy now

ET WEALTH RICS

WHERE DATA MEETS DETAILS

  • Who is this survey for?
  • What is ET Wealth RICS?
  • Where is ET Wealth RICS being conducted?
    • 1This exhaustive survey will help brands and industry review their products better
    • 2It gives marketers an edge over their peers in designing intuitive offerings
    • 3Data analysts can identify purchase and consumption trends
    • 1Exhaustive and detailed survey created by industry experts
    • 2A vast collection of consumer data from 10,000+ users
    • 3Raw data processed and fine-tunes for customised consumption
    • 1Samples gathered from all urban centres of India
    • 2Extensive data also gathered from tier-2 and -3 cities
    • 3Women formed a substantial number of respondents

Why should companies

buy this survey?

Retail Investors’ & Consumers’ Survey

    • DATA
      COLLECTION
    • Access to 10,000+ samples
    • Helps Similarity-Dissimilarity Analysis
    • Accurate & detailed responses
    • DATA
      ANALYSIS
    • Gather key trends & insights
    • Measure product reach & awareness
    • Identify gaps in product/service cycle
    • DATA
      PRESENTATION
    • Easy interpretation via dashboard access
    • Reports in text & graphical formats
    • Download reports for customised use

ET WEALTH SURVEY

METHODOLOGY

DATA COLLECTED FROM THE RESPONDENTS IS ANOYMIZED

  • Online Survey

    • As online surveys always lead

      to self-selection bias, we use

      weighting of the data to that of the

      universe estimate to remove bias.

  • Respondent data

    • In doubtful inputs, the entire string

      of respondent data is dropped

      from the analyzable base.

  • Composition

    vs

    Respondent

    • Data is ignored if there is logical

      mismatch in two connected answers

      (marital status/family composition vs

      respondent's age/parent's age).

  • Response Level

    • In case of doubt in quality, no

      response-level cleaning is undertaken.

  • Complete Data

    • Complete data is ignored if survey time is less

      than one-third the modal time taken by

      the total base.

  • Cleaning

    Procedure

    • A rigorous cleaning procedure is followed to weed out

      non-serious responses.

PRODUCT OFFERINGS

  • Print Reports

    Enjoy our comprehensive ET RICS print reports with extensive data and eye-catching infographics.

  • Dashboard

    Track data on your fingertips and access dashboard on your desktop, laptop and mobile devices.

  • PDF

    Download summary PDF and read anywhere.

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