Promo Kinder Rio 2
Contact Us Thank you! Your message was sent successfully Hello! Have You got some request, feedback or advice to Miritec company? I'm — Client Looking for a job Staff Mass media Other [http://www.miritec.com/] Services Site Design and Software Optimization for High Loads IT consulting, Projects Management Technical Support Marketing Digital Agency IP-Telephony, Virtual PBX Security Audit Administration of Servers 24/7/365 Data Center, Storage Digital Signage Web Design Web Hosting High Load Design LAN and WAN Design Solutions Miritec.CRM Miritec.CMS Miritec.E-commercePlatform Miritec.DigitalKiosk Miritec.Call-Center Miritec.Intranet Miritec.PBX Miritec.HelpDesk Portfolio Company Technology and Tools Our Clients Testimonials Vacancies Contacts and representative offices About us Promo Kinder Rio 2 Miritec LLC developed and launched the platform for Promo “Kinder Rio 2”, which was held all over Ukraine from April 01 till July 31, 2014 Miritec / Projects / Promo Kinder Rio 2 Releasing date Jun 2014 Client Ferrero Focus area Digital Marketing Web-site address rio2.kinder-promo... . Task Ferrero SpA decided to launch the promo with characters from cartoon Rio 2. As technical contractor we had to provide full technical support and ensure successful promo arrangement in internet. Target audience Women age 25-35 (the core of the target audience) with average/above average income, residents of big cities and business centers with population from 500 thousand people. Married, 1-2 kids age up to 10. Solution The base of the website was the new and cartoon Rio 2 by Blue Sky Studios and 20th Century Fox Animation. The tropics and cartoon heroes became the main elements of the website. To make the character come alive we used Parallax – upon moving the mouse button website object move or the new character appear. Promo mechanics During the promo the participants could win one of the guaranteed prizes: stylish T-shirt with hood, cool watches and eye-catching bag with cartoon characters. To participate in the promo one had to send 9,12 or 15 (depending on the kind of the prize) wrappers from any promo products by Kinder. 8500 T-shirts 8500 kids’ watches 5000 bags Functional part We placed all the info on the promo in special categories – Rules, Promo Products, Prizes, Winners, Video (Kinder video), Ask (a form of feedback, hotline number). In each category the participant could get the answers he needed and additional info. Parallax and character actions became the main feature of the website. The Parallax effect goes across multiple pages, special effects were applied for example to Prizes category, were Kinder Bars light up with red upon moving the mouse over it. Rules Promo Products Prizes Winners Video Ask Questions Technologies , Methodologies and Tools Development Methodologies SCRUM Design Vector Graphics Raster Graphics Web design Prototyping Requirements and Changes Management Jira Testing Methodologies Load testing Manual testing Databases MySQL Programming Languages PHP Components and Protocols AJAX Fframeworks Jquery Yii Bootstrap Analytics , Reporting and Auditing Google Analytics ← Platform for MTV new faces Platform for national promo from Obolon → Miritec in figures Next more than 2000 of calls are handled daily in call centers automated by Miritec Services Site Design and Software Optimization for High Loads IT consulting, Projects Management Technical Support Marketing Digital Agency IP-Telephony, Virtual PBX Security Audit Administration of Servers 24/7/365 Data Center, Storage Digital Signage Web Design Web Hosting High Load Design LAN and WAN Design Solutions Miritec.CRM Miritec.CMS Miritec.E-commercePlatform Miritec.DigitalKiosk Miritec.Call-Center Miritec.Intranet Miritec.PBX Miritec.HelpDesk Company Technology and Tools Vacancies Testimonials About us Our Clients Representative offices (516) 32-11-711 Miritec inc. 1441 Broadway, 3rd Floor, Suite 3088 New York, NY 10018 USA +38044 3 590 590 sales@miritec.com Kiev, 4 Ivan Lepse Boulevard Ukraine Follow us