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X [javascript:void(0);] SORRY, No RESULTS FOUND LOAD MORE INDIATIMES LIFESTYLE NETWORK SEARCH notification hi, my dashboard profile setting logout sign in / sign up Home News Lifestyle Entertainment Health Sports Videos FOR YOU Trending #SelfieExpert #FitIT News Lifestyle Entertainment Health Sports Videos FOR YOU Trending #SelfieExpert #FitIT notification hi, my dashboard profile setting logout sign in / sign up Home News india world sports weird Lifestyle self style Tech who we are travel food Entertainment bollywood celebscoop hollywood Health Healthy Living Recipes Inspire Tips & Tricks Buzz Sports Videos Trending #SelfieExpert #FitIT Know Know what goes behind the Reincarnation Of IndiaTimes Close Hello knowledge. Need a kit? We're here. It is it. OUR VISION: TO PROVIDE AN UNFILTERED TOOLKIT TO ? AID IN YOUR INFORMATION EXPEDITION Our against brand This is the steadfast signature and principle that drives us. What does it mean? It means that It's open to interpretation. A brand that is completely aware of its consumer base and the environment it addresses. The trick is to not confine ourselves to a particular image and be open to multiple possibilities and utilities – but then at the same time, isn't that precisely the point we want to make? Our Identity Let's avoid stating the obvious That the world is changing. It has always has been – we'd be eating raw meat in a cave otherwise. And in the digital world of today, consuming content has become as unsatisfying, and unhealthy. Sponsorship has made news and media motive driven – and more than state sponsored censorship, internal hesitation kills half of the truth. And that is precisely the spark we needed to establish It as an alternate platform. Consumer centric, but not consumer driven. Brand Ergonomic ACCURATE We strive to provide accurate information and content that backed by research, and leaves very little room for inaccuracy. NEUTRAL We take no sides while featuring a story. We side with the quality of the story and not with its subjects. RELEVENT We entertain no angle which isn't relevant to our content. Any detail, and any object that is given a focus has a function to play. Fluff, is just not us. PROVOKING We push and nudge till our questions get answered. Never rest until a mindset is set. LOUD Our message is loud, not our volume. Let the content speak for itself, and let that be loud. VIBRANT We include all perspectives, and thrive on differences in thoughts. That keeps our content wholesome, and the feel vibrant. Diving into it Presenting our spick-and-span new logo. We couldn't be more delighted to unleash this awesomeness on you fellas. Let's walk you through. At first glance, you see a well balanced parallelogram. But once you really see it. Oops, once you really see It, you notice the angular structure that the letters allow us to play with. The polygon form of the dot in "i" and the lower level cross in the "t" represents how an unconventional approach - a non-circular dot, and a cross that doesn't cut the "t" from the top can still manage to look natural and in place by being different. Focus has been maintained on the edges, since as an inside joke, we pushed for a logo that is edgy. Our Illustration Style A blast of colours in a grayscale world. We strive to build upon the potential of It and encompass and grow with the feedback and interpretations it receives. The purpose always being to start a debate, or to simply provide fodder to your gray matter. Occasionally. typography Staying true to our theme of remaining earthy, edgy and at the same time to provide a breath of fresh air. download our media kit download OUR NETWORK MensXP iDiva Luxpresso Whats Hot SPECIALS #FitIT #SelfieExpert Pollution Today Stories That Matter 2016 #PunjabDrugCrisis #Error377 Go For Gold #FRONTLINES Indianama Panama Papers ABOUT US KNOW IT Mobile Apps ARCHIVES sitemap Contact us Privacy Policy Terms & CONDITIONS get app Stay UPDATED with all that's buzzing and trending with indiatimes App! FOLLOW US ON other sites News – TO CricBuzz Happy Trips Business Insider Gizmodo Lifehacker Gaana Techradar WHAT'S HOT ZigWheels FILMIPOP Femina Property Speaking Tree Copyright © 2017 Times Internet Limited. Powered by Indiatimes Lifestyle Network. All rights reserved