With a new arena on the way and recently unveiling new logos, the Kings are looking to change their brand identity in more ways than one.
Biz Ball
Biz Ball: Kings changing brand identity in multiple ways
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NBA to debut sponsor logos on jerseys next season
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Are pro sports team uniforms going to look like your favorite NASCAR entry? Maybe not, but sponsored jerseys will hit the hardcourt this year...
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Biz Ball: NBA goes global with efforts in Philippines
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The NBA has continued its global trend to expand its game and opened a new office in Manila, Philippines with high hopes for the future.
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Cal's Under Armour deal comes at critical time for university
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Cal is jumping ship from Nike to Under Armour. The 10-year deal will go a long way toward alleviating the university's significant debt load...
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Biz Ball: Curry's shoe sales reap benefits of historic season
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The story of how Under Armour snagged Steph Curry is well documented. With the Warriors winning 73 games and Curry dominating, his shoe sales skyrocketed.
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Andy Dolich and Rick Horrow are CSNBayArea.com's Sports Business Insiders.
Dolich has held executive positions in the NBA, MLB, NHL and is a guest columnist for Sports Business Journal.
Horrow is the CEO of Horrow Sports Ventures and is nicknamed the Sports Professor for his time as a visiting expert on sport law at Harvard Law School.
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