NEW YORK – April 14, 2016 – Bravo Media is ordering a second season of the hit series “The Real Housewives of Potomac.” Season one averaged 2.1 million total viewers, 1.3 million P25-54 and 1.2 million P18-49, according to Nielsen Live+3 data. This marks the network’s highest-rated freshman series since “Vanderpump Rules” among P18-49 and P25-54 and “The Real Housewives of Beverly Hills” in total viewers.
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BRAVO MEDIA RENEWS HIT SERIES “THE REAL HOUSEWIVES OF POTOMAC”
April 14, 2016
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“We The Bold”: USA Network Launches New Brand Positioning
April 14, 2016
“We The Bold.”
That’s the new brand positioning unveiled today for USA, the leading cable entertainment network home to a powerful stable of dramatic, comedic and unscripted originals like Mr. Robot and Colony.
“We The Bold” is designed to capture the network’s evolved programming strategy and evoke a new, distinct point of view for the brand. Building upon USA’s rich characters-driven history, the refreshed branding reflects the values and interests of today’s modern audiences by evoking courage, resiliency, risk-taking and authenticity.
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TERRY MATALAS (“12 MONKEYS”) INKS OVERALL DEAL WITH UNIVERSAL CABLE PRODUCTIONS
April 14, 2016
UNIVERSAL CITY, Calif. – April 14, 2016 – Universal Cable Productions (UCP) announced today it has closed an overall deal with showrunner Terry Matalas (“12 Monkeys”). Under the new pact, Matalas will develop and produce scripted programming with UCP for the NBCUniversal Cable Entertainment portfolio as well as for external networks and streaming services.
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NBCUNIVERSAL EMBRACES NEW CURRENCY FOR UPFRONT WITH GUARANTEES FOR ITS AUDIENCE TARGETING PLATFORM FOR ADVERTISING CLIENTS
April 14, 2016
NEW YORK – April 14, 2016 – NBCUniversal today announced another evolution in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0. Available to select advertisers in the 2016-2017 Upfront marketplace, the company will, for the first time, fully guarantee the targeted delivery of optimized investments as the exclusive currency for these partnerships, replacing traditional age and gender metrics.
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SYFY TO BROADCAST LIVE FROM SAN DIEGO COMIC-CON 2016
April 13, 2016
NEW YORK – April 13, 2016 – Syfy will invade the world’s largest pop culture convention this summer with SYFY PRESENTS LIVE FROM COMIC-CON, a three-night telecast directly from the heart of San Diego Comic-Con. The special – Syfy’s first-ever live broadcast from Comic-Con – will air on the network Thursday, July 21 through Saturday, July 23 at 8/7c.
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