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PRIVATE LABLES OF FOZZY GROUP
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PRIVATE LABLES OF FOZZY GROUP

A private label is a brand of goods exclusive to a particular retail chain. Private labels are produced at the initiative of retailers, who provide the brand design and oversee the manufacturing of goods, as well as monitoring their quality. Private label items can bear the name of the retail chain itself, or have their own brand name.

Today, Fozzy Group retail chains stock good under several private labels:

PL Premiya – great quality at a reasonable price! Premіya was launched in 2006 in all Fozzy Group retail chains, in the middle-tier price category, and today features an assortment of over 1 000 items in more than 100 different categories of goods.

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Premiya Select is a premium private label of Fozzy Group, which was launched in 2009 in all of the group's chains. Its product line consists exclusively of high quality goods.

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Povna Chasha is more for you! This is a private label of the Fozzy Group that has been on sale in all of the group's retail chains since 2008.

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The Povna Charka private label has since late 2009 covered a range of alcoholic beverages in the low-tier price category on sale in all of the group's chains. Povna Charka's product line consists of 10 items.

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A new private label, Zelena Krayina, was launched in the Fozzy Group's chains in March 2010. Zelena Krayina's key advantage is that it makes fresh food available to customers at an affordable price.

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In 2010, the line of products in the group's range of mid-range private labels was supplemented with Protex condoms.

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EXTRA! is a new private label of the group, launched in 2011 exclusively in the Fozzy C&C hypermarket chain. EXTRA! Products are primarily intended for wholesale customers, as well as retail consumers.

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This Fozzy Group private label was launched in 2012 in the low-tier price category in all of the group's chains.

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At the end of 2011 ZONK! apple cider, another product under a Fozzy Group private label, went on sale in the group's chains.

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This is a private label dedicated to a range of exceptional wines that have been selected by Fozzy Group to be marketed in its Silpo, Fora and Fozzy Cash&Carry chains.

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Colourful products with a joyful mongoose-hero are made specially for 5-12 year old children and their parents.

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