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[http://www.baselinemag.com] Driving Business Success With Technology Home IT Management Cloud Big Data Analytics Mobility Enterprise Apps Infrastructure Social Media Security Careers Search News Slideshows Blogs Research Center Industries Intelligence Innovation More Topics Business Continuity/DR Collaboration CRM/CEM Government IT Services Networking Project Management Storage facebook twitter google+ in RSS CRM CRM Archives > Cloud ERP, CRM and Mobility Improve Productivity 2 weeks ago | by Guest Author Chambers Gasket & Manufacturing integrated its cloud-based CRM and ERP systems, enabling staff to access customer data on their mobile devices from any location. Read More Related CRM Articles: Marketing Strategies Need a Digital Boost Plymouth Rock Puts Energy Into a New IT Platform It's All About Behavior: What Makes People Tick? LATEST STORIES CEOs Want Strong Metrics on Marketing Activities CEOs want marketing activities to be continuously measured and decision making to be based on metrics, so they can identify channels that convert the most sales. READ MORE Rationalizing the Sometimes Irrational Customer Consumers can make emotional buying decisions, but analytics can help businesses better understand, and even predict, seemingly irrational customer behavior. READ MORE How to Provide World-Class Customer Service Businesses must tune into customer preferences, attitudes and needs, and, ultimately, construct a framework that provides personalized, relevant communication. READ MORE Big Data Raises Big Privacy Questions New research outlines the challenges and responsibilities relating to data privacy. Striking a balance between business requirements and consumers' trust is key. READ MORE An iBeacon of Hope? The ability to beam location- and context-aware offers to people could help transform today's carpet-bombing marketing methods into a precision laser approach. READ MORE Mobility Offers New Customer-Service Opportunities A growing number of consumers are very receptive to the idea of pursuing customer service issues via mobile apps, according to a recent survey from Contact Solutions. However, the vast majority of customers continue to follow up on problems they... READ MORE How to Deal With Bad Customer Experiences Enterprises are turning to the IT organization more frequently to help them improve the customer experience. Clearly, much of this is driven by social media: One badly handled phone call by a company service representative could lead to a scathing... READ MORE Good Customer Experience Requires IT Innovation With the information technology department gaining more visibility as an organizational business driver, the C-suite is turning to IT to assist in connecting with customers more effectively. In fact, corporate executives are coming up with a wide... READ MORE How Technology Contributes to Customer Experience By being proactive, a company can dazzle its customers with great service. The biggest payoffs often come from providing information and setting expectations. READ MORE Enhancing Customer Experience Requires IT Support Nearly every organization knows that it derives business value from improving the way it engages with customers, regardless of whether that interaction takes place online, over the phone or in person. However, only a minority of executives say their... READ MORE Get More CRM Stories > CRM Archives > Manage your Newsletters: Login Register My Newsletters Baseline Briefing Baseline Editor's Pick News & Views Cloud Computing Mobile and Wireless Update eCareers Smart Moves Enterprise Applications Topic Center Update Enterprise IT Advantage Industry Center Update : Finance Industry Center Update : Government Industry Center Update : Health Care Infrastructure Topic Center Update Linux & Open Source Topic Center Update Mid-Market Solutions Securing the Enterprise VoIP Topic Center Update What's Hot Now eWeekend Smarter Technology Most Popular News Slideshows Unplanned System Downtime Has Serious Consequences Will the Internet of Things Become a Big Waste? Business Communication? You're Doing It Wrong! How to Manage a Superstar Without Losing Your Mind 11 Ways to Become a Leader of Digital Technology 2013's Top Ten In-Demand Technology S... How does the sound of competing job offers—along with multipl... Watch Now Topics by Type Analytics/Big Data CRM Careers Cloud Collaboration Enterprise Apps Hardware Industries Infrastructure Innovation Intelligence IT Management Mobility Networking Projects Security Social Media Virtualization Articles by Type Blogs News Slideshows Contact Us About Baseline Sitemap