MNI

[http://www.mni.com] Resources / Market Locator Contact Us Connect with us Omnipoint Magazines Online Mobile / Tablet Cover Wraps The MNI Advantage We exist to simplify the targeted media planning and buying process across multiple media types—from online, to mobile, to magazines. National advertisers take advantage of MNI’s precise targeting, and deliver custom, relevant messages to the exact audience they need to reach. Regional advertisers target consumers most efficiently, with the perfect blend of national and local media. Local advertisers can boost brand image with national credibility, while ensuring the cost-effectiveness of pinpoint targeting. New Technologies Always forward-looking, we’re constantly searching for the newest and most innovative technologies that will help us deliver impactful solutions for our clients. MNI can apply patented, grid-based location technology to deliver precise targeting capabilities that improve the efficiency of geo-fencing. Advertisers can target geographies down to the cellular level—including several streets, a shopping center, or a sports stadium—and deactivate individual cells that are underperforming. MNI uses real-time, first-party profile data, and a historical view of over 250 million specific consumer profiles, to provide unique targeting capabilities of online shoppers. We serve ads on the individual level, not to pre-defined groups, leveraging consumer characteristics and behaviors to drive high value engagement. MNI makes YouTube advertising a powerful and efficient tool to reach your precise audience. Proprietary marketing software means that we can leverage the incredible popularity of YouTube to target your precise audience on desktops, mobile, tablets, game consoles, and connected devices. MNI provides in-image, in-screen advertising with contextually relevant ads that are placed where viewers’ eyes are focused. Proprietary technology actually recognizes and classifies images, and also sizes the inventory, so your ad appears on premium, relevant, brand-safe images and always looks like it belongs there. MNI offers the only 100% truly native ad platform, with content made native in real time, across publishers and devices, and at scale. Native, branded content is consumed as editorial, with ads that are fully integrated within the context of the web page enhancing the user’s online or mobile experience. What Sets Us Apart MNI combines industry-leading technologies and extensive media partnerships, with first-rate customer service, to successfully target your precise audience, whoever they are and wherever they may be. Omnipoint, the proprietary research technology developed with Time Inc. IT, offers complex audience and market intelligence through a combination of third-party audience and market research, historical campaign performance, and first-party real-time data. Omnipoint drills down big data, making it more user-friendly. Want to know more? MNI has established strong partnerships with top-tier digital and magazine publishers across every category. We use the most sophisticated targeting technologies to ensure that our clients reach exactly the audience they need to reach. MNI partners with direct sites and networks, as well as over 20 third-party data providers. Deliver your message directly to subscribers at the DMA level or below, in the pages of their favorite magazines. Highly engaging ads are wrapped around relevant magazines, and delivered directly to a specific list of recipients or locations. Your message is delivered directly into the hands of your desired audience. MNI makes multimedia campaigns easy by being the one-stop-shop for reaching your precise audience across media platforms. Online, mobile, and magazines Combine national and local media for increased reach and engagement Boost brand recognition in priority markets Mixing Media Improves Results For a similar out-of-pocket cost, optimizing your media plan to include both digital and magazine will Increase your coverage in the market by 15-20% for no additional cost. Increase advertising recall, brand awareness, and action taken. Deliver multiple media touchpoints to the most influential consumers. Maximize the ROI of your media plan. Source: MNI Omnipoint 2013, Media Mix analysis. A dedicated team of media planning and buying experts makes MNI’s customer service second-to-none. Strengthen your team: MNI can help plan, buy, and quickly implement a targeted campaign, scaled to market. Every campaign has a planner, ad ops coordinator, account manager, and billing contact to ensure best-in-class account service. Ongoing account optimization, with timely analysis and recommendations. Want to see what our clients have to say? MULTIPLATFORM TARGETED MEDIA Surround your target audience—across multiple touchpoints—with the most powerful brands in the industry, positioned to encourage engagement and action. The most popular and engaging national titles. Top-tier sites for maximum exposure. Reach your audience, wherever they go. Innovative communication with a precise audience. Who We Are What We Do Why Work With Us Latest Post New York Comic-Con October 17, 2014 Mark Hopkins, Senior Multimedia Developer/Designer NYCC has been breaking records yearly, and it continues to be one of the best and now biggest pop-culture events in the country. Every aspect of what is new and on the horizon in pop-culture can be found on display at NYCC. It has really become a mecca unto itself, yet there are still misconceptions […] Read more » Recent Posts The New York Comic-Con (NYCC) Put a Pin In It: Pinterest Poised for Advertising Gold The Blogs Blog @MNI_TimeInc Tweets by @MNI_TimeInc Executive Team Rob Reif President, MNI Targeted Media Rob Reif is President of MNI Targeted Media Inc., and its two business units, MNI and Targeted Media Health. Both are Time Inc. companies specializing in custom target market advertising solutions online, in magazines, and on magazine cover wraps. Read more… Rob Moore Sr. Vice President, Sales, MNI Targeted Media Rob joined MNI Targeted Media as VP Sales for MNI in 2008, and has also held the position VP Marketing prior to being promoted to Senior Vice President in 2012. Read more… Mark Glatzhofer VP, General Manager, MNI Targeted Media Mark joined MNI as Vice President, General Manager in 2002 after a successful career atseveral other Time Inc. properties. He oversees the Finance, Business, Operations, Manufacturing. Read more… Matthew Fanelli Sr. Vice President, Digital, MNI Targeted Media With over a dozen years' experience in the digital arena, Matt is a leader in online and mobile. Read more… John Kenyon VP, Managing Director of Cover Wraps, MNI Targeted Media Prior to joining MNI Targeted Media, John was VP and National Sales Director for Time Inc.’s Targeted Media, the leader in cover wrap solutions. Read more… Mission Statement We exist to simplify the targeted media planning and buying process. Charitable Affiliations Save the Children Heifer International No Barriers USA USO ALWAYS LOOKING FOR GOOD TALENT We’re always looking for talented, motivated, and innovative people to be part of the MNI team. If you’re passionate about digital and magazine marketing, and think you have the energy and ability to add value to one of the biggest media companies in the industry, use the link below to send us your cover letter and resume. Click here to apply through email » OPPORTUNITIES AT MNI Open positions through Time Inc. » Sale Office Locations District/Regional Manager Patti Trow Director of Sales, Southern Region Contact Info: e: patti.trow@mni.com o: 404.760.1261 Curtis Bixel Associate Director, Atlantic District Contact Info: e: curtis.bixel@mni.com o: 610.664.2012 x123 Michael Andrews Associate Director, Metro NY District Contact Info: e: michael.andrews@mni.com o: 212.467.8603 Laura West Vice President of Sales, Eastern Region Contact Info: e: laura.west@mni.com o: 617.954.9454 Heather Hein Director of Sales, Central Region Contact Info: e: heather.hein@mni.com o: 312.729.5531 Kevin Whitlow Associate Director, Southwest District Contact Info: e: kevin.whitlow@mni.com o: 214.523.4014 Corinne Lynch Director of Sales, Western Region Contact Info: e: corinne.lynch@mni.com o: 858.456.3015 Lauren Burke Associate Director, Northwest District Contact Info: e: lauren.burke@mni.com o: 415.434.5243 Rob Moore Senior Vice President, Sales - Headquarters Contact Info: e: rob.moore@mni.com o: 203.967.6500 For general inquiries, contact info@mni.com Common Misconceptions "Is it true that…" MNI only places magazine ads? MNI only places digital ads on local sites? MNI only serves digital ads on the MNI ad network? MNI only partners with Time Inc. magazine and digital properties, or only places digital on Time Inc. magazine sites? MNI is only a reseller and offers nothing unique? MNI only offers remnant digital and magazine inventory? The truth is… Although proud of our print heritage, we have provided integrated solutions for our clients since 2005, partnering with thousands of digital publishers and serving billions of ad impressions every year, across online, mobile, tablet, print, and cover wrap platforms. We have over 1,000 national regional, and local advertisers who rely on our ability to place digital ads both nationally AND locally. We deliver customized campaigns exactly where our clients’ audience is most highly concentrated, across the country or around the corner. MNI partners with direct sites and networks, as well as more than 20 third-party data providers, in addition to our own powerful ad network, giving us the flexibility we need to implement the most effective, customized, and comprehensive digital campaigns for our clients MNI actually partners with 9 additional magazine publishers beyond Time Inc., including Meredith, Hearst, and Dennis—publishers of the most popular magazines in the country. On the digital side, we partner with thousands of the most popular national and local online publishers, like WebMD, AOL, Yahoo!, iVillage, NBC, The Los Angeles Times, The Boston Herald, and the Houston Chronicle. Having such a wide range of publishing partners allows us to target your audience free of publisher dictation. MNI delivers cohesive, multiplatform advertising campaigns that reach precise audiences. Powered by our proprietary Omnipoint Research System, we provide smart, strategic campaigns across our product line of online, mobile/tablet, magazine, and cover wraps. Overlay our powerful targeting technologies, and MNI proves to be a one-stop-shop for custom, integrated campaigns, making it easy to surround your consumers with your message, increasing brand awareness and recall, and delivering on KPIs. MNI is in the business of targeting audiences, not selling inventory. We partner with thousands of premier national and local publishers, work with 40+ print titles, and utilize a wide array of targeting capabilities to ensure our clients’ ads are being featured in the most relevant media brands, and seen by the exact audience they need to reach. Omnipoint Magazines Online Mobile/Tablet Cover Wraps © 2014 MNI Targeted Media Inc. | A Time Inc. Company | 225 High Ridge Road, Stamford, CT 06905 | 1-877-ASK-4MNI | Privacy Policy Switch to mobile version