To be the world's most effective video advertising service.
It’s a lofty goal, but we haven’t taken our eyes off of it since we started in 2007.
We’re pretty proud of what we’ve achieved in the few years since. Not only have we proven that ads on Hulu are up to twice as effective as ads on TV, but we’ve helped redefine the overall online video landscape in a number of big ways (a few of them are listed below.)
We’re going to continue to pursue our mission to help people find and enjoy the world’s premium video content when, where, and how they want it. And we’ll continue creating a service that viewers, content owners, and advertisers unabashedly love until we eventually, finally, reach our goal.
Why Hulu Works
Premium Content
The only service that provides premium online video content from the best of current and library TV, Hulu Originals, Latino, and other great content from around the world
Cross-Platform
World-class proprietary technology built to deliver high quality video cross‑platform
Custom Creative
Custom-built creative and sponsorships that drive higher engagement and results
Choice-based Ads
Choice based advertising formats that empower users
Targeting
Best in class targeting that delivers the right ad, to the right person, at the right time
Ad Technology
Hulu leads the industry in cutting edge custom creative and choice-based ad formats, empowering users to interact with brands they truly care about. This unique feedback informs our proprietary ad serving technology and enables us to deliver ads that are more relevant, more engaging, and ultimately, more effective.
Original Programming
Hulu's own premium and distinctive shows, created by top talent from around the world.
Hulu Originals
Smart yet accessible, these shows are uniquely crafted for the passionate segments of Hulu's diverse audience. Each show is available for sponsorship, with varying activation & integration opportunities on a show-by-show basis.
The Hotwives of Orlando
A parody of one of the most popular franchises in reality television, The Hotwives of Orlando takes you inside the uber-exclusive and glamorous world of six hot housewives livin' large in Central Florida's sexiest city, Orlando. The show follows a cast of ladies as they fight over pretty much everything except for their love of shoes, plastic surgery, and the pursuit of spending all of their husbands' money.
The Wrong Mans
Two lowly office workers Sam (Mathew Baynton) and Phil (James Corden) become caught up in a deadly criminal conspiracy after Sam answers a ringing phone at the scene of a horrific car crash.
The Awesomes
From the comedic minds of Seth Meyers (Saturday Night Live) and Mike Shoemaker (Late Night with Jimmy Fallon) comes The Awesomes, an animated show for adults about the greatest superhero team ever after all the good members quit. Showcasing the voice talents of current and past SNL stars, The Awesomes introduces a group of not-so-super heroes who just might find a way to save the world.
Quick Draw
Quick Draw is an improvised comedy about Sheriff John Henry Hoyle's attempts to bring order to a raucous frontier town. With a fresh, unscripted feel, this show bring a riotous spontaneity to Hoyle's hunt for the Wild West's most dangerous criminals.
Behind the Mask
Behind The Mask is a comedic docu-series that dives into the colorful, unusual world of sports mascots through the eyes of four mascots: high school, college, semiprofessional, and NBA pro.
East Los High
East Los High is not your typical high school. Dance, sex, romance, and mystery are at the heart of this inner city school in East LA where two teenage cousins—Jessie, a 16-year-old virgin and Maya, a troubled runaway with a violent past —fall in love with Jacob, a popular football player. From this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends must face true-to-life decisions during a single dramatic and breath-taking year that will mark their lives forever.
Spotlights
Original programming genetically engineered for advertisers, with unique flexibility in both format and timing. These shows are exclusively distributed across Hulu & Hulu Plus alongside primetime TV and Hulu Originals.
My Side of the Sky
Six teenagers test their limits at Windells Academy, the only boarding school where skaters, skiers & snowboarders can come to live, learn & ride on the same turf that launched Shaun White, Louis Vito, Kelly Clark, Nick Goepper & Ryan Sheckler.
Money Where Your Mouth Is
Money Where Your Mouth Is, hosted by Jay Mohr, is the game show where best buddies compete in an epic battle of man wits for the chance to win bragging rights and each other’s most prized possessions. In each episode our maestros of macho find their “Guy-Q” being put to the test, with three harrowing rounds of man-knowledge trivia, complex man-skills and settling age old man debates. Three friends enter, but only one leaves with his ego intact and the pride that comes with publically shaming his buddies all because he wasn’t afraid to put his money where his mouth is.
Dating Rules From My Future Self
From the producers of Gossip Girl, the story of a twenty-something looking for love with the help of her two best friends and secret texts from her future self.
Brand Content
Collaborative development of shows and distribution strategies around brand-authored programming that will engage and delight our passionate and discriminating viewers.
Farmed and Dangerous
An original comedy series produced by Chipotle Mexican Grill that explores the outrageously twisted world of industrial agriculture.
The 4 to 9ers
From co-creators James Widdoes (Two and a Half Men) and Tim O'Donnell (Woke Up Dead, Clueless), a returning, re-loaded comedy about the pains and passions of high school kids who work after the bell rings… and the parents who annoy them between shifts.
Raising the Bar
From the Emmy-Award winning creators of Deadliest Catch and Storage Wars comes Raising the Bar, a new reality series that pushes builders to their limits. Six teams of expert craftsmen. One challenge: build the ultimate hand-crafted bar, before time runs out. With reputations on the line it’s build or bust.
Research
Hulu provides best-in-class consultancy in research, reporting, insights and analytics, helping advertisers and marketers maximize ROI with measurement at the core.