Sergey Fomin

Director

Russia and CIS

CRM in Hospitality.                                        12 April, Friday, 15:00-17:00                                               REGISTER

Way to Succeed with HRM.   

Are you losing clients due to a paperwork overload in your Sales department? Do you still keep data in Excel with information being unorganized and client communication history being lost? Do your managers fail to organize their working day? Are you unsure of business development priorities and which direction to choose? This Master Class will prove once again that today information is king and the one wins who can leverage it accordingly. Available technologies, new cloud and mobile solutions, smart approaches to sales and integration of guests’ and clients’ databases turn the well-known CRM (Customer Relationship Management) into the brand-new HRM (Hospitality Relationship Management), essential for the hospitality industry. Libra Hospitality will take you on a trip exploring new technologies that will help you increase the effectiveness of sales and hotel operations.

Why should you attend?

• Learn about a potential growth of your sales and profits;
• Get the information about available CRM technologies;
• Understand which solutions would be beneficial for your particular business;
• Get to know what e-marketing is;
• Develop an effective loyalty program for your guests;
• Learn about a useful sales management model.

Who should attend?

• Investors
• General Managers
• Directors of Sales and Marketing

Introduction:  

Participants of the Master Class will be given an opportunity to learn about existing CRM systems and get a detailed insight into available methods of organizing and managing information, which influences the effectiveness of sales and overall success of the hotel. HRM system (Libra OnDemand) was specifically developed for increasing sales effectiveness and achieving high customer satisfaction index.  Unlike many other software solutions, HRM does not require significant preliminary capital investments.

Master Class Agenda:

• CRM and E-marketing
• Guest Service
• Loyalty Programs
• Group sales and events
• Client portal

About the Expert: 

After graduating from Federal Security Services Academy in 1995 Sergey worked in State Security Services. He then joined "Russkiy Alluminiy Management" Company, where he was responsible for creating and maintaining the IT security network. Sergey is in hospitality business for more than 10 years. He worked as Head of IT Department in Heliopark Group, held the position of General Manager of IT Center 'OPTIMA', and was the Head of IT Department in Orange Ring Hotel Management. Sergey Fomin joined Libra Hospitality as head for its Karyon (CRS and Distribution Services) division, and was promoted to Deputy Managing Director in 2006. Since 2008 Sergey is the Managing Director for Libra Hospitality.