Recent news of GfK Ukraine

Consumer confidence in Ukraine, May 2013: decrease by 3.2 p. to 83.1

June 18, 2013 - In May 2013, the deterioration of consumer confidence of Ukrainians was observed. The Consumer Confidence Index (CCI) lost 3.2 p. and dropped to 83.1. The deterioration of CCI was caused by the factors specific to the first quarter, such as the increased fears concerning unemployment and pessimism concerning the economic development against the backdrop of the downward tendency of inflationary and devaluation expectations. It is proved by the data of the consumer confidence survey in Ukraine, which is conducted by GfK Ukraine on a monthly basis. more >>

Consumer confidence in Ukraine, April 2013: increase by 5.1 p. to 86.4

May 22, 2013 - The winter tendency to decreasing of consumer confidence of Ukrainians stopped in April 2013. The Consumer Confidence Index (CCI) improved at once by 5.1 p. to 86.4. Considerable improvement of the weather conditions in April in comparison to March resulted in better consumer confidence firstly in the regions, where the weather was the worst in March. This factor as well as holiday inflationary expectations made the Index of Propensity to Consume grew the most. It is proved by the data of the consumer confidence survey in Ukraine, which is conducted by GfK Ukraine on a monthly basis. more >>

Ratings of Vitalii Klytchko and UDAR Party equal to that of Victor Yanukovych and the Party of Regions

May 20, 2013 - If a presidential election were held next week, 16% of Ukrainians would vote for Victor Yanukovych and another 16% would vote for Vitalii Klytchko. In comparison with March figures, Vitalii Klytchko’s rating grew by 6 p.p., while Victor Yanukovych’s rating remained unchanged. If Vitalii Klytchko and Victor Yanukovych went forward to the second round of voting, 38% of Ukrainians would vote for Klytchko and 19% would vote for Yanukovych. If elections to the Verkhovna Rada took place next weekend, 17% of respondents would vote for Vitalii Klytchko’s party UDAR, it is 3 p.p. higher than in March. more >>

Ukrainians do not support legal recognition of same-sex marriage

May 17, 2013 - Only 4.6% of Ukrainians support legal recognition of same-sex marriage, another 16% tolerate civil marriage of same-sex couples. More than half of the respondents, who do not support legal recognition of same-sex marriage, consider such relationships immoral and wicked. 57.3% of Ukrainians would not let men who have sex with other men in Ukraine; 55.8% would not let women who have sex with other women. It is proved by the data of the survey conducted by GfK Ukraine. more >>

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Recent news of GfK Group

GfK expands audience measurement and wins radio contract in Australia

February 25, 2013 - Commercial Radio Australia (CRA) has awarded the contract for radio audience measurement to international market research company GfK. The three year contract starts on 1 January 2014 and aims to make radio audience measurement in Australia fit for the future. more >> 

Smartphones bring fresh boost

February 25, 2013 - Global demand for mobile phones increased significantly in 2012. Last year, a greater number of smartphones than standard mobile phones were sold in the Christmas trading period for the first time. This positive trend is attributable to smartphone prices being increasingly attractive. A range of new premium features are also stimulating sales for devices in the mid and top price ranges. These are findings on the telecommunications market put together by GfK for the Mobile World Congress 2013 in Barcelona, Spain. more >> 

GfK boosts ad success with ground-breaking application of facial coding

February 21, 2013 - GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its market-validated ad testing system. Available globally, EMO Scan gains consumers’ permission to use their own webcams, to track their facial movement in real time as they view advertising. more >> 

Two-Thirds of Nations Experience Reputation Decline in 2012 Nation Brands Index

October 23, 2012 - The world’s most highly regarded countries continue to lead in global image, but the troubled world economy has also left its mark, with two-thirds of measured nations suffering declines in their reputation over the past year. more >>

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