EBA PR School

The aim: to shape professional community of PR specialists by passing on the knowledge from highly qualified PR experts to junior specialists of EBA member companies during closed monthly meetings in 2012.

The main principles of the School’s activity:

• Evening School is held on a monthly basis;
• Participants:
  - Participants shall be nominated by EBA member companies where they are responsible for the public relations function.
  - The EBA PR School Board will make a decision regarding participation in the program.
  - Participants will receive certificates of completion from the EBA PR School after finishing the program.
• The school’s board consists of the PR Committee board. The board’s functions are:
  - to select participants and invite speakers for the School’s sessions;
  - to decline the applicants whose profile does not meet the minimum requirements;
  - to request participants to write a letter describing their motivation to enroll.

Participants’ Requirements

• To be employed by an EBA member company;
• To have not less than one year experience in PR;
• To have a desire to develop professional skills;
• To be able to implement knowledge in practice within your company.

Speakers’ Requirements

• More than five years’ PR experience;
• The desire to share knowledge and educate;
• Possess one or more PR tools and be able to train others to use them;
• The ability to share information on the subject with participants and answer questions.

Schedule of sessions

Place:EBA office / office of the speaker’s company
Time: 17:00-19:00

• Media relations, effective press service;
• What is public relations;
• Writing and presentation skills;
• A brief history of public relations;
• Communication theory and public opinion;
• Planning: the strategies of public relations;
• Communication: the tactics of public relations;
• Public relations in the digital age;
• Crisis communications;
• Your future in public relations.

Participation fee is 1500 UAH

If you want to become a participant of PR School, please download and fill in the registration form here and send it together with your essay via e-mail: education@eba.com.ua till 10 February 2012.

Don’t miss a chance!