To get the novelties of the industry of beauty we go to the exhibition «Mirror of fashion»!

The most professional event of the world of beauty will take place in Lviv in June. The professionals of hairdresser's art, as well as known visagistes and masters of manicure will show achievements of the most attractive industry during the exhibition «Mirror of fashion-Lviv-2010». What kind of hairdresses will be fashionable this summer, what materials are better for using for enlargement of nails and how to correct age changes of face skin - these and others narrow profile questions will be discussed by professionals of the market. This unique exhibition in the region, which is covering the topics of the industry of beauty and unites the experts of this branch, will take place on June, 10th - 12th in the exhibition center "Lemberg".

Hairdressers, masters of manicure and make-up from different regions of Ukraine within the limits of the exhibition will compete for the rank of the best in eight nominations in selection round of the Championship of Ukraine on hairdresser's art, nail aesthetics and visage "Svit Krasi" (World of Beauty).

In the same time, known professionals of the industry of beauty will carry out several master classes, one round table and one forum, which have been created exactly for the experts of the branch. In particular, the diplomaed expert of Japanese manicure trade mark «Masura» Carolina Kovalich and mark brand-manager of the trade «Masura» Olesya Ostrovskaya (both are from Kiev) will give a master class on the Japanese manicure. The bronze prize-winner of the European championship 2010 Natalie Grinchishin (Lviv) will reveal some secrets of "aquarian" manicure. Well known dermatocosmetologists from Lviv, Donetsk and Zaporozhye will discuss the combined approaches to correction of age changes of face skin at the session of the international forum "Cosmetician".

The absolute champion of Europe on hairdresser's art Elena Voynova (Kiev) will show practical work on technology of styling and hairdresses for especially solemn events. The leading visagiste of teleprojects "Factory of beauty", "Beau monde Events", "The Chance", etc. Tatyana Boyko (Kiev) will give a master class dedicated to the wedding make-up.

The owners of beauty salons will have an opportunity to raise the level of their knowledge at the separate event for the management. At the round table «Development and promotion of beauty salons» the professionals and advisers will tell how to generate client base of the salon, how to calculate wages and how to run the financial reporting, how to motivate employees and how to communicate with clients...

The exhibition traditionally involves many visitors who are interested in acquisition of various cosmetics and accessories which are usually presented in the great variety at the exhibition «Mirror of fashion». Participants of the exhibition always note the presence of a considerable quantity of visitors from target audience as one of priorities of this event.
The exhibition «Mirror of fashion» is constructed by the world principle as the network exhibition and thus it is unique for the Ukrainian market. In a uniform format, at equally high level it takes place in the largest cities of Ukraine: Dnepropetrovsk, Donetsk, Lviv, Odessa, Kharkov, but considering local features of each region.

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