Dior, Galliano, Nina Ricci, Antigel, Gottex, Kom, Verde Veronica, Lise Charmel, Jacalyn Bennet, Chantelle, Jolidon, Bruno Banany, Millesia, Calvin Klein, Sonia Rykiel, Esprite, 6ixty 8ight, Morgan, Naf Naf - the variaty of famouse names and brand makes the head go round. Lyon, Mode City & Interfiliere - is the leading world exhibition for production of the products, called in the whole world as "lingerie", we've simplified this name and call it "underwear". 
  This year the new net was knitted in the canvas of world's trends. For the first time for the period of almost 20 years of existance of the fair the representatives from Ukraine took part in it.The first Fashion Lingerie House " A jour" presented its collections and took part in the brand fashion shows together with most famouse fashion houses.
   Brand fashion shows - is the centre of Universe of lyon, modecity, it's an attraction point for all of visitor of the the fair. Here you can see the fashion tendences of tomorrow. It is not easy to become a participant of defile, it's not enough to pay for participation. You should pass the strict selection, expert's recognition that the brand feels and understands modern tendances on the one hand, and has its own face and possibility to contribute some new colors to the world's fashion pallet on the other hand.
  Fashion today is moving in the direction of mixing the materials and accessories, influences and styles. Collections by "A jour" are created for women who are tired from monotony of black, white and beige. Fashion Ukranian Designer Aleksandr Vasiliev and designer of Fashion lingerie House "A jour" Svetlana Shanti have created lingerie for creative and unordinary people, for those, not afraid of  bright colors and those who are trying to attract attention.
 All the tendances of today's fashion are reflected in the collections.

 Direction "Simple pleasure"  is representaed by the collection Porcelain dolls. Small flowers and tiny stripes are combined with elegant laces. Memories of childhood, tiny and nostalgic, either an old box or a porcelain doll on a chimney: luxutious curls from under the bonnet, slightly pale rosy cheecks,  dress - a dream of a small girl, tender pattern on a fabrics and beautiful laces.
 
"Delicate Sensuality"
Luxury is flying in a glamorous air...plenty of sparkling details, extravagant embroideries and laces, unsight sparkle of fabrics, fireworks of color and gliter.
Collection by Fashion Lingerie House "A jour" - "Lady in red"

"Latin Chic" - luxury of nuances, a play of light and shadow. Collection "Colores de la Vita" - harsch breath of bright and hot colors, bright pallet of jungle - exciting tropical flowers, precious coat of exotic birds. It's a picturesque exotic with burning taste.

"Nature's Extravagance" It's penetration into the heart of modern jungle, with its flora and fauna, fabrics with snakes' skin imitation, the landscapes of savanna, tropical flowers, magic amulets, petroglyphic painting and ornaments. Collection "Sandal Wind" by "A jour" corresponds to this tendency.
The motto of collection "Hippie-Chic" sounds like "Back to nature". To hear the singing of the wind, to touch silk grass. To see the flows of meadow flowers, to feel with skin the heaviness of rainy drops, to ding the jingles with the rain drops, bracelets and beads.

Advina Dvanskaya