Guidelines for Partner Promotion with Google
Overview
Google maintains close relationships with thousands of advertisers, businesses,
vendors, agencies, consultants and search engine marketing firms who
help us deliver the best possible experience for online information seekers.
Because many of Google's clients, suppliers and partners are interested
in promoting their ties with Google, we have developed the following
guidelines to provide some insight into our policies regarding co-promotion
and the reasons behind them. Separate guidelines exist for Google's advertising
and search partners relating to implementation of Google branding on
their sites. Those guidelines are available from your Google account
representative.
Press Releases
Google is very conservative regarding the use of press releases and does
not issue releases to announce new partnerships. An occasional exception
may be made when an announcement illustrates a major shift in Google's
market position or strategy.
Google requires that any partner wishing to issue a press release that
refers to Google get prior approval in writing from Google's public relations
department. Especially with key suppliers, Google prefers not to announce
relationships that might provide useful information to competitors.
Partner Marketing Materials
As with press releases, Google is reluctant to provide useful information
to competitors by broadcasting the fact that we have found a great partner.
We know it's selfish, but we want to keep you to ourselves. Therefore,
any inclusion of Google in partner marketing materials must be approved
in advance in writing by Google's marketing department. This includes
online and offline advertising and collateral, such as:
- Case studies
- Client and referral lists
- Sales presentations
- Print, broadcast, outdoor or online ads
- Product demos
- Signage
- Trade show booths
Google Partner Pages
Google maintains a list of some key clients on various places on its
website. Inclusion in these pages is entirely at Google's discretion
once permission has been granted by the partner. If you would like to
provide a case study to Google based on your success with a Google product,
please alert your sales representative, who will pass the information
on to the appropriate marketing staffer. Google does not guarantee placement
within these pages and those who are featured there may be replaced by
another partner based on Google's own marketing needs.
Google Marketing Materials
Google occasionally includes partners in our own online and offline marketing
materials. Partners who are promoted in this way will not receive any
form of preferential treatment in the actual Google search results, which
are generated automatically by computer algorithms, and inclusion on
the Google website will not improve the partner's PageRank™.
Contacts:
- Google's Public Relations Department (press release approvals)
- Google Marketing Department (questions about use of the Google name or logo)
1600 Amphitheatre Parkway
Mountain View, CA 94043
