Optimizing for the Telecom Vertical
As always, when running Google AdWords™ advertising, make sure your ads comply with our guidelines, as well as all applicable laws and regulations. For more details, please review our Terms and Conditions.
Strong offers drive high click-thru and solid conversions (see examples below). State them clearly and concisely in the ad. If a promotion has an end date, include it to encourage immediate purchase.
Highlight value-added services and unique selling points in ads. (This approach is particularly important if price alone doesn’t yield a competitive advantage.) State what sets you apart from the competition. An attractive price point coupled with a unique selling point is ideal.
Ads promoting free shipping consistently perform well on Google’s search and content networks.If free shipping is conditional, indicate the stipulation.
For example: “Free Shipping on Orders over $50” or “Free Shipping on Select Orders.”
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As always, when running Google AdWords™ advertising, make sure your ads comply with our guidelines, as well as all applicable laws and regulations. For more details, please review our Terms and Conditions.
| Promotional & Limited Time Offers |
Strong offers drive high click-thru and solid conversions (see examples below). State them clearly and concisely in the ad. If a promotion has an end date, include it to encourage immediate purchase.
| • | Monthly subscriptions starting at $15.99 and 2 months free with online purchase. | |
| • | Save $25, $50, $75, etc. if you subscribe now. | |
| • | $100 rebate on phone of your choice with premier service plan purchase. | |
| • | Get a free camera phone through November when you sign up for $39.99+/month
plan. |
| Value-Added Service and Unique Selling Points |
Highlight value-added services and unique selling points in ads. (This approach is particularly important if price alone doesn’t yield a competitive advantage.) State what sets you apart from the competition. An attractive price point coupled with a unique selling point is ideal.
| • | Unlimited long distance, 911 service and voicemail included in plan. | |
| • | Free mobile to mobile minutes & clear connection with few dropped calls. | |
| • | Free rollover minutes. |
| Free Shipping |
Ads promoting free shipping consistently perform well on Google’s search and content networks.If free shipping is conditional, indicate the stipulation.
For example: “Free Shipping on Orders over $50” or “Free Shipping on Select Orders.”
Choosing the Best Landing Page
Provide the best user experience by matching the landing page to the keyword triggering the ad and the offer being promoted. For highly specific searches that have a higher chance of converting, place the user on a conversion-ready page such as one with an ‘Order Now’ button. Also, ensure that a promotion is prominently displayed on the landing page to build credibility and help drive conversion.
| Other Tips |
| • | Promote unique offers for categories of products (like cell phone accessories) rather than using the same offer for all products. For example, “Free Phone with Plan Purchase” is less relevant to somebody searching for a hands-free set or cell phone cover. | |
| • | Group keywords tightly by theme into discreet Ad Groups, and write ad text that speaks specifically to each Ad Group’s set of keywords. This makes your ads highly relevant and greatly improves performance in our Content network. | |
| • | Test multiple versions of ad text for each Ad Group to determine which messaging works best and streamline accordingly. | |
| • | Use dynamic keyword insertion so keywords are displayed in the ad text (usually as the title). | |
| • | Use the display URL to make a strong brand connection by truncating www and using intercapitalization, e.g., YourCompany.com vs. www.yourcompany.com |
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