| Solutions for Travel Where to go, Who to Fly, Where to Stay? Today’s travel consumers are growing more savvy and sophisticated. Throughout the travel research and buying process they turn to the Web and search engines like Google to help inform their decisions – decisions on vacation destinations, flights, hotel rooms, car rentals, cruises and more. The Google AdWords™ program helps travel marketers reach these consumers at all stages of the buying cycle – while they’re doing initial research, comparing specific options or getting ready to purchase. The result? Highly-qualified traffic, with increased sales and ROI to match. Here’s why Google can help you drive traffic and sales for your travel business: |
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| Travel Consumers Rely on Search Engines |
| • | Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online.1 | |
| • | In 14 of 18 countries surveyed, Internet searches have surpassed “referrals from friends/ family” and “visits to a travel agent’s office” as the #1 source for determining where to go on vacation. Consumers world-wide from the US to Australia to China are turning to the internet first to obtain information about travel.2 |
Source: "Online Travel Search", Jupiter Research (June '04).
| Google Can Help Generate Awareness and Sales |
| • | Of the ever-growing number of consumers who use search engines for travel, 82% name Google as their preferred source for researching travel products and services.1 | |
| • | In a recent consumer survey, 88% of respondents planning to take a summer vacation this year have used or intend to use the internet to research and purchase vacation arrangements.3 |
| AdWords Works for Travel Clients of All Sizes and Budgets |
| • | Google is an effective tool for resellers and suppliers of all shapes and sizes. The auction-based AdWords program provides a highly efficient, highly accountable platform for driving cost-efficient traffic and sales. | |
| • | No matter what your size, you can play in the same space as the major online travel agents and suppliers. | |
| • | On Google, successful travel clients are able to grow along with the competition, while staying within their ROI goals. | |
| • | With Google AdWords you’re in complete control of your budget and can pause, increase or decrease your spend at any time without penalty. |
Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.
Send feedback on these pages to industry-research-feedback@google.com.
1 - 2005 Travel Survey, conducted by GMI and Media-Screen, March 2005
2 - GMI Poll, July 2005
3 - Claria Corporation, Feedback Research Poll, August 2005.
Last updated October 2006.