Google Advertising

Solutions for Tech Commerce

Today's Tech consumers are extremely savvy and sophisticated. Before they purchase technology hardware or software, they do research. And they turn to the Web and search engines like Google to help inform their decisions.

The Google AdWords™ program helps Tech Commerce marketers reach these consumers at all stages of the buying cycle – while they're doing initial research, comparing specific options or getting ready to purchase. The result? Highly-qualified traffic, with increased sales and ROI to match.

Here's why Google can help you drive traffic and sales for your Tech Commerce business:

	•	84.7% of Google users have made an online purchase in the past 6 months.¹
	•	Google.com is the #1 site for referrals to shopping sites – referring 54% of all traffic to those sites in February 2005.²
	•	48% of computer hardware and software and 13% of all Consumer Electronics are sold online. ³

Related links:
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• Tips for Success
• Research

Offline Sales

Search drives buying decisions – 1 in 4 searches ultimately results in purchase of product (whether online or offline).

Orig:images/metrics_tech.gif pie graph

Source: comScore qSearch and Yahoo! Search Study – Total U.S. Population, Q1 2004

Advertise to meet your metrics.

The most successful marketers on Google have clearly defined goals and success metrics against which they measure their campaign's performance. Identifying and communicating your metrics is the #1 priority and should be established before anything else.

Tip: Use Google's free conversion-tracking tool, which aggregates campaign and conversion performance in a single interface.

Tip: Continually optimize your campaigns. Tweak keyword lists, adjust ad text, and play with bids in order to meet or exceed your desired metric.

Key Takeaways:

	•	Close to 40% of PC and CE sales will occur online by the end of this year.⁴
	•	Start Holiday planning in August.
	•	Web-impacted retail sales (including both web-influenced and direct online retail sales) will account for 25% of overall U.S. retail sales this year.⁴

Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.

Sell your stuff on Google for free by uploading them to Google Base.

1 - comScore Media Metrix AiM, Winter 2005
2 - Statmarket, February 2005
3 - ‘The State of Retailing Online,' a Shop.org survey conducted by Forrester Research, Spring 2005
4 - JupiterResearch, June 2005

Last updated December 2005.