Solutions for Real Estate
They're looking for you.
Countless prospects browse for real estate and new homes on the Google search engine each month. Google™ ads let you reach the potential customers in your exact region, giving your site the highly-qualified and targeted traffic you need.
The Search for a New Home Begins Online
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The pervasiveness of real estate information on the Internet has created a phenomenon
in which about 20 million people are browsing home listings each month.1 |
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The Google network reaches 80% of all U.S. internet users.2 |
| Agents Recognize the Power of Search |
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A recent study showed that 41% of real estate agents use search marketing now. An additional 33% will begin using the medium in the next twelve months.3 |
| Superior Return on Investment (ROI) |
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Precision. With cost-per-click (CPC) advertising, you pay only when a customer actually clicks on your ad. |
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Accountability. With Google, you can calculate to the penny what it costs to drive traffic to your website, generate qualified leads, facilitate sign ups for a service, or refer business to a local affiliate or franchisee. |
| Target Your Local Customers |
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Google can target users by location, allowing you to reach home buyers and sellers specifically within your service area(s). |
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53% of consumers regularly gather local information online.4 |
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Local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches performed by online shoppers.5 |
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Local consumers with Internet access use search engines 22% more often
than printed Yellow Pages.5 |
Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.
Send feedback on these pages to industry-research-feedback@google.com.
1 - Inman News, June 2004
2 - Unduplicated reach of Google and Partner sites, based on Google analysis
of comScore Media Metrix data, May 2005
3 - JupiterResearch, September 2004
4 - JupiterResearch, March 2004
5 - Kelsey Group, 2004
Last updated December 2005.
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Related
links:
• Case Studies:
ForRent.com
Coldwell Banker
• Tips for Success
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Show your ads to people searching for results in an area you define with a radius and center (top) or polygon (bottom).
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