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Solutions for Automotive

Google's renowned search results give us tremendous reach to the millions of buyers looking for cars and auto products online. When you use Google AdWords™ to find auto shoppers in your market, you make the most of your advertising budget.

Consumers use Google to find auto dealers

   •  Google is #1 in automotive search referrals, sending more traffic to auto sites than all other search engines combined.1
   •  The Google network reaches over 80% of all Internet users every month.2

 Target Local Customers

   •  Google has the ability to target users by state, city or geographic location, enabling an automobile dealer to reach local customers.
   •  The Google network provides dealers with access to local new and used auto shoppers, parts and accessories shoppers, or consumers needing vehicle repair.
   •  Local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches performed by online shoppers.3
   •  Local consumers with Internet access use search engines 22% more frequently than printed Yellow Pages.3

 Superior Return on Investment (ROI)

   •  With cost-per-click (CPC) advertising, dealers only pay when a customer clicks on their advertisement.
   •  With Google, dealers can calculate to the penny how much it costs to drive traffic to their website, generate qualified leads and, most importantly, sell vehicles.

Ready to sign up? Contact sales, click here to create your account or have one of our specialists design a campaign for you.

Sell your vehicles on Google for free by uploading them to Google Base.



1 - StatMarket, February 2004
2 - Unduplicated reach of Google and Partner sites, based on Google analysis of comScore Media Metrix data, May 2005
3 - Kelsey Group, 2004

Last updated December 2005.
 
Related links:
• Case Studies
   Ford Direct
   Swapalease New
• Tips for Success


Show your ads to people searching for results in an area you define with a radius and center (top) or polygon (bottom).