Advertising Demos and Guides
Demos
Clicking on a demo link below will launch the demo in a new window. Please make sure your computer's speaker volume is turned on, and keep in mind that you control your own pace by using the panel in the lower right of the demo screen.
| • | Keyword
Matching Options Discover the benefits of keyword matching options (broad, phrase, exact, and negative matches). |
updated May-03 | |
| • | Understanding
Conversion Tracking This demo takes you step-by-step through the setup process for Google's conversion tracking tool, a new feature that helps you better understand your ad performance. |
created Dec-03 |
Guides
These guides focus on specific features of AdWords to help advertisers get the most out of their advertising investment. Viewing some of these files requires Adobe® Reader. Click the link to launch the PDF file within your browser or right-click the link and select "Save Target As..." to download the file to your desktop.
| • | Managing your AdWords Account [pdf] | updated Sept-03 | |
| • | Keywords, Queries and Leads glossary of search terminology [pdf] | updated June-03 | |
| • | Conversion Tracking Guide [pdf] | updated Oct-03 | |
| • | The Maximum Effect [pdf] | updated Dec-03 |